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The Center for Spatial The Center for Spatial ResearchResearch
The competence of professional geomarketing services provider since 2003
Geomarketing niche…Working since 2003 The Center for Spatial Research (CSR) firmly occupy a niche of providing with professional B2B and B2G geomarketing services and solutions.CSR is one of the first Russian companies specializing in developing of geomarketing techniques and solutions that are aimed to effective business for clients of retail trade and construction industries, bank, food, farm retail and other markets.CSR projects for more than 100 companies shown that strategies of niche occupying, data and geodata accumulation, creation of techniques, models and simple geomarketing instruments are right and demanded in the Russian market and among international clients.Projects and approaches meet the highest requirements of western analytical companies including math models since we constantly practice in perspective R&D-development.CSR actively participate in making standards and business processes, connected with location assessment in the large companies.
Clients recommendations - www.geointellect.ru
Some customersWorking in B2B sector CSR has made more than 80 researches for more than 70 companies. Every third company contacts us repeatedly
International projects with companies from Germany, Finland, Czech Republic, USA, France
State projects in GIS-sphere (health service, real property): Saint Petersburg administration,
Gamaleya SRI of Moscow and others
Geomarketing Software (GIS) and
Geodata in GIS - format
Geomarketing Research and
Reports
Analytical geoinformational B2B web-service
«Geointellect.com»
Use geoanalysis and rare geodata functions directly from your office!
Digital maps and detailed geodata for your geoinformation
systems!
Geomarketing reports for
your strategic and/or day-to-
day aims!
Geomarketing products
1. Geomarketing research
Geomarketing reports for your strategic and/or day-to-
day aims!
Geomarketing research aims
Strategic aims• Economic indicators determination: turnover, market
share, profit, market potential, profitability, payback• Solutions on developing the chain or planning a new
one: sales points opening and closing, operational optimization
Day-to-day aims• Chain monitoring• Rapid evaluation of the supply of commercial property
objects• Express estimation of consumer or competitive situation
in the radius• Obtaining the operational information about objects• Forming the advertising campaigns• Comparative analysis of the chain outlets work, etc.
Retail aims solvable by means of geomarketing (day-by-day)
• Selection of priority cities for the expansion• Selection of location for the outlet opening• Selection of a size of particular place, or a place for
particular size• Chain expansion• Chain optimization• Existing outlet sales increase (local market leadership or
market share increase)• Client base increase• Adjustment or selection of assortment policy• Spatial benchmarking• Planning of advertising campaigns (taking geography
into account)• Logistics (delivery planning)
Suitability zonesПлощадь зон пригодности для ФЦ
класса Премиум и Люкс, кв. км.
0,31
0,45
0,55
0,63
1,60
1,64
1,97
2,37
2,43
4,03
6,84
8,35
11,75
11,79
11,95
12,87
0,00 2,00 4,00 6,00 8,00 10,00 12,00 14,00
Зона Среднеохтинского пр.
Зона Адмиралтейского района
Зона ст.м. Новочеркасская
Зона Искровского пр. и ул. Тельмана
Зона ул. Савушкина
Зона ст.м. Ветеранов
Зона ст.м. Большевиков
Зона ст.м. Василеостровская
Зона пр. Наставников
Зона Гражданского пр.
Зона западной части В.О.
Зона Центрального района
Зона пр. Энгельса
Зона Петроградского района
Зона ст.м. Комендантский пр. и ст.м. Пионерская
Зона Московского района
Geomarketing report example. What? How much? Where? When?…
Suitability zones model for Sberbank formats, calculation model of ATM and IPT transactions forecast,
etc.
Zoning examples
MoreMore::- - Expert zonesExpert zones- Huff model- Huff model- “Russian Huff” model- “Russian Huff” model ( (CSR projectCSR project)) and others and others
Zones obtained by geocoding of clientsZones obtained by geocoding of clients (delivery, consumer maps, etc.)
Transport availability of an
object
Walking availability of the
outlets
Zones of equidistance from
the outlets
Zones obtained by population survey
Geomarketing report
PDF reportCartographical applications (.jpg)Table applications (.xls)Presentation of the results (PPS)Geodata viewer delivery is possible (Arc Reader) with basic functionality (map navigation, address search, point information, work with layers, report arrangement in any place of a map) on CD
2. Geodata and data, GEOSERVICES
GIS format for your GIS!!!
Geodata. Levels of geography
Municipality districts15,000-70,000 residents(Moscow and Saint Petersburg)
CSR is the only supplier of geomarketing data at block level in Russia.
City –Administrative Regions 150, 000 – 300, 000 residents(65 cities)
The methodology of creating boundary files of postal codes in Russia for 30 regions of Russia
Outlines and index catalogs for CRM systems and clients analysis
Space models
Points density models;Population and working population density;Suitability zones model;Solvency model by indirect signs;Service zones;Availability by municipalities;Proximity and remoteness models (own chain, competitors, highways, etc.)Pedestrian flows modelSubway service zones model, Trading density modelCar flow migration model in Moscow region
Models built on indirect data in lack of information conditions
Product (GIS format, geoservices)
vector SHP files(Arc GIS, ESRI) or MapInfo (MID/MIF)Files in the other vector GIS formatsTable files (xls, dbf)GRID files (raster), example of imgProjectionsGeoinformation geodata viewer“Heavy client” – professional GIS software (for example, Arc GIS)Printed version of business atlasNEW!!! Geoservices for desktop software (Arc GIS and others) and API to the web application
– analyticalgeoinformationcloud system
Use geographical analysis functions and rare geodata
right in your office!!!
Work with geodata at www.geointellect.com
3.
GeointellectTM.com
Work with geodata at www.geointellect.com
We embed geomarketing toolinto the client’s business processes
Turnover estimation (assume that technique is approved):1. External data collection, making of geodata (population,
clients, competition, infrastructure)2. Collection and (if necessary) geocoding of internal data on
existing chain (sales, etc.)3. Zone estimation4. Population estimation5. Competition estimation6. …..7. ….8. Download data to MS Excel9. Turnover estimation10. Analysis of the results11. Making of georeports with trading zone visualization with all
the factors affecting the turnover12. Comprehension of true causes and nonlinear effects, that
can affect the change in turnover figures in particular outlet13. Commodity turnover adjustment14. Printing the report in figures and zones with factors on the
map (or embedding into РРТ, PDF)
Development strategy. Geodata of human
•Collecting and modeling of data and
geodata of human «over» the
geographical map
Where people live? How many of them live there?
Where people work? How many of them work there?
Where people move? How many of them move there?
WHO?
WHO?
WHO?
The map of microdistrict, city,region and country
R&D-development1. Geomarketing methods of finding
the “suitability zones” – marketing service standard
2. Estimation models of probability of solvent population being in the cities
3. Estimation math models of business efficiency indexes on the map (revenue, number of ATM transactions, payback, etc.)
4. Geostatistics of causal relations5. Modeling of people flows on the
map and their behavior scenarios 6. Cannibalization models
ТОТО = f(x = f(x,,y,z,…n) y,z,…n) ТОТО = f(x = f(x,,y,z,…n) y,z,…n)
1. Professional training program “Geomarketing. Using GIS in Retail and Development of Real Estate” (102 hours). Theory, methods, rapid computer learning lessons
2. “Geomarketing in Health services” (10 hours)
3. Seminar and webinar “Geomarketing in Bank retail. Branches and self-service devices network planning” ( 24 hours)
4. Seminars including MBA-programs in HSE
5. Geomarketing seminars and workshops for retail
Teaching geomarketing programs in the High School of Economics since 2005
In cooperation with High Economic School of The Saint-Petersburg’s State University of Economics and Finance
Geomarketing Community (RUS) is
1.1.Community of companies specialistsCommunity of companies specialists::
2.2.Ability to communicateAbility to communicate
Your best decision is our job!Your best decision is our job!
MANAGINGDIRECTORDENIS STRUKOV
The Center for Spatial Research 197341, Saint Petersburg, Fermskoe shosse ,22, of. 200.1 и 200.2,
Contacts in Moscow: +7(495) 374-09-54, +7-916-812-46-00Contact in St.Petersburg: +7-921-983-70-73, +7(812) 647-90-77
CSR@geointellect.com
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