Crowdsourcing

CROWDSOURCINGJerry Bishop, CIO SunGard Higher Education

January 12, 2011

The Higher Ed CIO

Robot/People Art by Kacie KinzerTWEENBOTS.COM

CROWDSOURCING

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DEFINITIONS

CROWDSOURCINGThe act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. WikiPedia

CLOUD COMPUTING WITH PEOPLE

WIKINOMICSDescribes how mass collaboration and open systems are reinventing the way businesses communicate, create value, and compete in the new global marketplace. nGenera

HISTORYCOLLECTIVE BEHAVIOR

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TRADITIONAL WORK

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Only good workers were able to continue working after the first few days.

Top 3% of most prolific workers provided over 40% of trusted work.

Top 20% of workers provided over 80% of trusted work.

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GAMES WITH A PURPOSE

GWAPGame played on a computer that serves some purpose for the people setting up the game by harnessing human abilities in an entertaining setting. Usually applied to activities that are almost trivial for humans to perform that have stymied computers.

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OPEN CHALLENGES

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SOCIAL USES

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QUESTION & ANSWER

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Yahoo! Answers WikiAnswers

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DizzayKnowBrainers The Answer BankPointAsk AllExperts Able2KnowAskMe Helpdesk What Should I Say? Simply ExplainedAsk a LibrarianAskeet! look no furtherSay-so Grupthink

ABUSE & MISUSE

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SEO: Asks me to give a fake rating, vote, review, comment, or "like" on Facebook, YouTube, DIGG, etc., or to create fake mail or website accounts.

Fake clicks: Asks me to go to a website and click on ads.

Fake ads: Asks me to post an ad to Craigslist or other marketplace.

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Fake accounts: Asks me to create an account on Twitter, Facebook, and then perform a likely spam action. 

Lead Gen: Asks me to go to a website and sign up for a trial, complete an offer, fill out a form requesting information, "test" a data-entry form, etc.

Personal Info: Asks me for my real name, phone number, full mailing address or email.

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5841 HITs2390 Spam or 40.92%

31.83% of the new requesters post only spam HITs.

40.92% of the new HITs are spam-related!

QUESTIONSTHE HIGHER ED CIO

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