Crowdopolis 14-slides-caleb-light-wills tongal

Keys to Success

Caleb Light-WillsSenior Vice President

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Relative % of customers

Innovators &

tech enthusiasts

Early adopters

& visionaries

Early majority

pragmatists

Late majority

conservatives

Laggards

& skeptics

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Pain Abundance Connectivity Transparency Feedback

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TODAY’S AD BUYS ARE

TWICE AS EXPENSIVE

And 1 / 4 as effective

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Exponential growth in potential

advertising channels1,500

1,000

500

0

75,000

60,000

45,000

30,000

15,000

0

1988 2003 2008 2013

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• Clients know who’s doing the work

• Creators know what they stand to make

• Everyone knows the rules of engagement

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$1

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

$10,000,000

04/12 11/12 04/13 06/13 09/13 01/14 04/14 05/14 07/1404/09

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Innovators &

tech enthusiasts

Early adopters

& visionaries

Early majority

pragmatists

Late majority

conservatives

Laggards

& skeptics

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http://dailycrowdsource.com

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http://dailycrowdsource.com

10. Clearly define the problem you are trying to solve

9. Build a frame, not a spec for a finished work

8. Know what you don’t want and what you MUST have

7. Break tasks down into steps to allow for feedback and skill specialization

6. Consider your incentives, they matter

5. Establish simple and transparent judging criteria and stick to them

4. Don’t let your participants lose focus

3. Embrace unexpected solutions

2. Pay attention to what the chorus of voices is saying

1. Make it fun

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Caleb Light-Willscaleb@tongal.com

(310) 579-9260