Transcript
Creativity + InnovationKevin Popović, B.A., M.S.
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CourseKey
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Session 1.3
• Welcome• Roll, Admin• Play A Game• Quiz• The Eureka Hunt
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• C.R.A.P.• Idea Evaluation• Quiz• Design Thinking• Assignment
Draw A FaceA Game of Understanding
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The New Yorker
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The Eureka Hunt
The Eureka Hunt
• Wag Dodge at Mann Gulch• There is something inherently mysterious
about moments of insight • Archimedes• Isaac Newton• You
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© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
• Analysis vs. Inspiration• Analysis• Inspiration• C.R.A.P.• More Games
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Creative Remote Association Problems
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Playing with C.R.A.P.
The Eureka Hunt
• The insight process is a delicate balancing act• At first, the (left) brain allocates resources for
a single problem• Once the brain is focused, the cortex needs to
relax in order to seek out more remote associations in the right hemisphere, which will provide insight
© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
• The relaxation phase is critical• Take a warm shower• Wake up early• The insight process is an act of cognitive
deliberation—the brain must be focused on the task at hand—transformed by accidental, serendipitous connections
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Class Discussion, Share What Works
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How Do You Find Ideas?
The Eureka Hunt
• Letting the mind wander• Unconscious work• Immerse yourself in the problem until you hit
an impasse• Find a way to distract yourself• The answer will arrive when you least expect• Feynman at Pacers
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The Eureka Hunt
• You’ve got to know when to step back• Caffeine, Adderall, and Ritalin, oh my!• 20% of scientists and researchers regularly took
prescription drugs to “enhance concentration”• Makes insight less likely, sharpening the spotlight
of attention and discouraging mental rambles• Just relax
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Harvard Business Review
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Design Thinking
Design Thinking
• A a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.
• Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.
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Design Thinking
• Thinking like a designer can transform the way you develop products, services, processes and strategy.
• Thomas Edison created the light bulb.• He developed an industry around a product.• Real genius is in the ability to conceive a fully-
developed marketplace, not just a device.
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Design Thinking
A discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
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Design Thinking Personality
• Empathy• Integrative Thinking• Optimism• Experimentalism• Collaboration
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Design Thinking Process
1. Inspiration2. Ideation3. Implementation
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Design Thinking Applied
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• Begin at the beginning.
• Take a human-centered approach.
• Try early and often.• Seek outside help.
• Blend big and small projects.
• Budget and pace for innovation.
• Find talent any way you can.
• Design for the cycle.
Let me know how I’m doing – so far.
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Assignment
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• Read Chapter 4 of Creativity, Inc.• Read, “What’s Stifling the Creativity at
CoolBurst?”• Prepare for Quiz on Reading
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