Creating Contagious Content
Post on 27-Jun-2015
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Marketers and businesses want to know
how to make content
go VIRAL.
published on the web
Image source: Verslas
Viral
Holy Grail.
has been seen!
as marketing’s!
Image Source: Vassil
Businesses want ad agencies
to press their viral button.
Image Source: PhotoGraham
Most
social media
“gurus”
say it’s
all about
LUCK. Image Source: Artotem
However, virality isn’t
It’s not
And it’s not
luck
magic
random. Image Source: ABC Television
“There’s a science behind why people
A recipe.
A formula, even.”
talk and share.
Image Source: Clarita
Viral content is
fun to read,
watch,
or listen to.
Image Source: Xeni
Corning Inc.’s fun and visually fascinating video,
“A Day Made of Glass”
got views.
Image Source: fabi42
Viral content is relatable.
People will share content that
resonates with them on an emotional level. Image Source: JohnnyMrNinja
The article
“30 Things to Stop Doing to Yourself”
from Marc and Angel Hack Life
has gotten over
600, 000 shares.
Image Source: drewish
Viral content is unique.
“Create a head-‐turner. Make them look twice. Take a chance.”
Image Source: yellowcloud
Each of Old Spice’s
unique commercials
featuring Isaiah Mustafa
have gotten
of views.
Image Source: houbi
Viral content is easy to watch or read.
Image Source: ~dgies
“ On the average web page,
Image Source: mconnors
users have time to read, at most,
28 percent
of the words during an average visit;
20 percent
is more likely” - Nielson
Pins on Pinterest go viral
because they don’t take much time
to anchor the reader Image Source: Cornelia Durka / Birgit Vogel
Image Source: Sarah MarOn
Content is an equal opportunity endeavor.
Size doesn’t matter. Image Source: Dan BenneP
62 percent
Of ads are aired by Fortune 500 companies, but
60 percent
Of viral ads are being generated by smaller companies.
Image Source: kconnors
You never know whether something will go viral.
Image Source: Marko Puusaar
We can only try to understand why people talk and share,
so we can create content.
Image Source: nazka2002
hPp://knowyourmeme.com/memes/events/isaiah-‐mustafa-‐old-‐spice
hPp://www.huffingtonpost.com/blake-‐landau/the-‐5-‐aPributes-‐of-‐viral_b_2901769.html
hPp://www.bizzuka.com/company-‐blog/5-‐keys-‐to-‐creaOng-‐viral-‐content
hPp://www.huffingtonpost.com/jonah-‐berger/virals-‐secret-‐formula_b_3052685.html
hPp://business.Ome.com/2013/02/04/tesOng-‐the-‐science-‐of-‐sharing-‐at-‐the-‐super-‐bowl-‐can-‐viral-‐ads-‐be-‐manufactured/
Image Source: kartooner
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