Creating buy-in for your great new ideas

Peter Bond

Creating the conditions such that others desire to invest

in your idea.

Is it art?

Is it art?Is it art?

Is it art?

Is it art?

Is it art?

Is it art?

Is it art?

Is it art?

Is it art?

Is it a great idea?

Is it a great idea?

Is it a great idea?

Is it a great idea?

Is it a great idea?

Is it a great idea?

Is it a great idea?

Gell’s ART NEXUS

Great IDEA NEXUS

New PRODUCT NEXUS

What makes an object an ‘Art’ object, and a product ‘great’ is the formation of a NEXUS

Nexusa connection or series of connections

linking two or more things

a connected group or series : a nexus of ideas.

the central and most important point or place

from Latin, ‘a binding together,’ from nex- ‘bound,’ from the verb nectere.

artistprototypeIndex(art object)

Receiver(target of action)

CREATING THE ART NEXUSTHE OPPOSITE OF AN AGENT IS A PATIENT

Receiver’sprototype

artistprototypeIndex(art object)

Receiver(target of action)

CREATING THE ART NEXUS

prototype

Accidental, ad hoc, random, buy-in by chance

artistprototypeIndex(art object)

Receiver(target of action)

CREATING THE ART NEXUS Strategy One

prototype

artist

CREATING THE ART NEXUSStrategy Two

prototypeIndex(art object)

Receiver(target of action)

prototypeTeacherfacilitator

An elite group. An Institution.

Culture.?

THE ART NEXUS

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

inventor

CREATING THE IDEA NEXUS

Invention/prototype

novelIdea/product

Investor(target of action)

prototypeTeacherfacilitator

Who could be the teacher?

AGENTS and PATIENTSand

TERMS of ENGAGEMENT

mkt

mkt

C3marketmaking

C2

networkmaking

Information gatheringfeedback channel

Material distributionand information broadcastchannel

Material supplier

Knowledge/informationsupplier

££

C1

Solution making

EPEP

EP=Enterprising personSOL= solution

POPO

PO=Problem owner

SOL

SOL

Inve

stor

(s)

IDEA-as-Solution NEXUS