Creating a Winning Web-Oriented Strategy€¦ · • YouTube has 490 million users and that is unique per month. ... Video, audio, interactive graphics ... Increased visibility for
Post on 03-Jun-2020
1 Views
Preview:
Transcript
Creating a Winning Web-Oriented Strategy Created by Matt Nickols amp Mark Burke
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
About Cirrus ABS
bull 15 years of online marketing amp website development
bull Full staff of over 30 technical creative and marketing professionals
bull Client base ranging from Fortune 500 to small local businesses
NetCentered marketing overview
NetCentered marketing overview
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
About Cirrus ABS
bull 15 years of online marketing amp website development
bull Full staff of over 30 technical creative and marketing professionals
bull Client base ranging from Fortune 500 to small local businesses
NetCentered marketing overview
NetCentered marketing overview
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
About Cirrus ABS
bull 15 years of online marketing amp website development
bull Full staff of over 30 technical creative and marketing professionals
bull Client base ranging from Fortune 500 to small local businesses
NetCentered marketing overview
NetCentered marketing overview
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
NetCentered marketing overview
NetCentered marketing overview
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
NetCentered marketing overview
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
bull YouTube has 490 million usersand that is unique per month
bull Facebook claims over 750 million50 of active users log on in any given day
bull LinkedIn has over 120 millionwith over 33 million monthly unique
Do we still need convincing
Why the Web
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Why the Web
It is where the people are
PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48
spending equivalent time watching TV
~ recent IBM study
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
Why the Web
There is intent
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Why the Web
It is more cost effective
bull Distribution of messageless about money more about effort
bull Updating of messageprinting and postage costs eliminated
bull Measurement of successknow what works and eliminate waste
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Why the Web
It is interactive
bull HumanSocial InteractionMore timely amp reliable information
bull Various Forms of MediaVideo audio interactive graphics documents etchellip
bull Business Processes Functionalityie online banking account creation purchases etchellip
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Why the Web
It is measureable
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
You Need a Plan
If You Dont Know Where Youre Going Any Road Will Get You Thereldquo
~Lewis Carroll
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Why the Web
Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
The NetCentered Process
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
The NetCentered Marketing Plan
Before any home construction begins the end product is known Marketing should be treated similarly
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Target Demographic
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Profitability Opportunity Analysis
Identifying the Right ProductsServices based on
bull Profitability
bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Profitability Opportunity Analysis
Action Items
bull Rate your products services by profitability
bull Rate your products services by opportunity
bull Pick the top 4 to 6 with the best combination
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Target Demographic
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Target Demographic
Action Items
bull Find out as much as you can about the people that need your selected productsservices
bull Write down at least one segment for each of your selected 4 to 6
bull Create an ideal customer profile for each
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Message
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Message
Action Items
bull Write down your value proposition for each segment
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Medium
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Medium
bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Media
Action Items
bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio
Telesales Tradeshows Events etchellip
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Sales Path
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Sales Path
bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Sales Path
Action Items
bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Content Paths
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Content Paths
Action Items
bull Onlinebull Make sure your website has a page on each unique piece of
information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to
the content they need
bull Offlinebull Make sure that there are supporting landing pages for offline
marketing efforts to be driven too
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Action
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Action
Action Items
bull For each segment ldquowrite down what you want them to dordquo
bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage
in live chat download a whitepaper etchellip
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics
Action Items
bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing
effortsbull Review your results monthly and change your strategy
based on those results
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Google Yahoo Bingndash over 95 of searches
bull Represents people looking for what you do
bull Organic Search Results
bull Most trusted listings (70-80 of clicks)
bull Lowest cost and highest return
bull Search Engine Marketing- Pay Per Click
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Online content outside your website
bull News sites and industry publications
bull Blogs and directories
bull Product and service reviews
bull Online communities amp forums
Word of MouthViral
Traditional Marketing
Email RSS
Social Business Networks
NewsBlogs Web Content
Search Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Web enables fast spreading of the word
bull Create compelling content offers and functionality worthy of spreading
bull Support viral marketing through websitebull Email a friend
bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Word of MouthViralSearch Engines
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website
bull Integrate performance tracking metricsbull Unique website tracking URLs
bull Tracking phone numbers
NewsBlogs Web Content
Email RSS
Social Business Networks
Search Engines Traditional Marketing
Word of MouthViral
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Push Marketingbull Get your message in front of clientsprospects quickly amp
cost effectively
bull Create segmented lists with personalized messages and content
bull Track delivery open and click thru
bull Cross sell up sell amp top of mind awareness
Word of MouthViral
Traditional Marketing
Social Business Networks
Search Engines
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
s
bull Access large networks of people based on geography industry amp interests
bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn
bull Position your business and key people as experts in your field
NewsBlogs Web Content
Email RSS
OutreachTraffic Drivers
Search Engines Word of MouthViral
Traditional Marketing
Social Business Networks
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Wherersquos the intent
bull tvbull dm (direct mail)
bull radiobull newspaperbull print (brochuresads)
bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)
bull yellow pages (not shown)
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion
Public Website
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Apps and CMS
Web Application Framework
Publ
ic W
ebsi
te
bull Tell your story in powerful waybull Visible copy critical to search engine visibility
strategybull Use of various formats HTML photos
documents video and more
Brand Image Graphics
Brand Message Content
Public Website
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Web Application Framework
Publ
ic W
ebsi
te
bull Tools to manage website content built for ease of use and efficiency
bull Search Engine Optimization toolsbull Powerful business applications for online
functionality
Brand Image Graphics
Brand Message Content
Apps and CMS
Public Website
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Public WebsitePu
blic
Web
site
bull Software that powers the websitebull Built in security user management analytics
personalization and SEObull Modular architecture for flexibility growth
integration and upgradeability
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Stra
tegy
Man
agem
ent
Analytic Tools Lead Management
Request Processing
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Stra
tegy
Man
agem
ent
Lead Management
Request Processing
Analytic Tools
Site Content Management
Tools
Strategy Management
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Stra
tegy
Man
agem
ent
Request Processing
Site Content Management
ToolsAnalytic Tools Lead
Management
Strategy Management
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Strategy ManagementSt
rate
gy M
anag
emen
t
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
Send Reset
Name
Phone
Comments
Contact Us
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Out
reac
h T
raffi
c D
river
sPu
blic
Web
site
Stra
tegy
M
anag
emen
t
Search Engines
Word of MouthViral
Traditional Marketing
NewsBlogs Web Content
Email RSS
Social Business Networks
Brand Image Graphics
Brand Message Content
Apps and CMS
Web Application Framework
Site Content Management
ToolsAnalytic Tools Lead
ManagementRequest
Processing
NetC
enter
ed S
trateg
y NetCentered Strategy
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Questions
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
join us for part 2 3 amp 4
httpnetcentered-webinarscirrusabscom
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Creating a Winning Web-Oriented Strategy presented by Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom
- Slide Number 1
- Slide Number 2
- About Cirrus ABS
- Slide Number 4
- Slide Number 5
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- Why the Web
- You Need a Plan
- Why the Web
- Slide Number 14
- The NetCentered Marketing Plan
- Slide Number 16
- Profitability Opportunity Analysis
- Profitability Opportunity Analysis
- Slide Number 19
- Target Demographic
- Slide Number 21
- Message
- Slide Number 23
- Medium
- Media
- Slide Number 26
- Sales Path
- Sales Path
- Slide Number 29
- Content Paths
- Slide Number 31
- Action
- Slide Number 33
- Analytics
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Wherersquos the intent
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Questions
- join us for part 2 3 amp 4
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
top related