Transcript

Creating a Strong Public Narrative

Sharon Davidson : Aresko07932 641313

Aresko: You stand out when we step in

Turning values into action

• Discursive process for – Individuals– Communities– Nations

• Three stage process:– Construct identity– Formulate choices– Motivate action

Aresko: You stand out when we step in

Leadership Art

• Includes– Story of self– Story of us– Story of now

Aresko: You stand out when we step in

Story of Self

• Who am I?– Values– Experience– Why I do what I do

Aresko: You stand out when we step in

Story of Us

• Who we are:– Shared values– Shared experience– Why we do what we do

Aresko: You stand out when we step in

Story of Now

• Articulates the present as a moment of:– Challenge– Choice– Hope

Aresko: You stand out when we step in

Head, Heart and Hands

• Head– Instruct

• Heart– Inspire

• Hands– The “how”– Motivates us to act

Aresko: You stand out when we step in

Has this worked?

Aresko: You stand out when we step in

Yes they did ….. In 2008

Senator Obama + Marshall Ganz = The Presidency of the United States of America

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Aresko: You stand out when we step in

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