Transcript
COW SHARE WITH USThe answer to “Where’s the beef?”
Sunday, June 23, 13
THE OPPORTUNITY
Farmer to Consumer Whole Beast Sales
Don’t Scale
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THE CURRENT SITCH
Individuals won’t buy directly from farmers
Farmers make more $ selling whole beasts but lack the time to work with consumers
Sunday, June 23, 13
CONNECTING STEAKHOLDERS
A group-buying platform to connect consumers & farmers
Sunday, June 23, 13
http://nicholasareed.github.io/cowsharewithus/
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CHANGING THE RELATIONSHIP
CowShareWithUs
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WE PROVIDE
Consumer Acquisition Community Building, Social Engagement, Education
Local Organizer “Cow Tipper” in Every City to Ensure Minimum Number of Buyers Sign On Per Cow
Order ProcessingCut Sheets & Coordination with Farmer
Payment FacilitationFlat Service Fee to Consumer
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CONSUMER ACQUISITION
Educate the Consumer Brand Ambassadors or “Cow Tippers” Coordinate Groups Locally
Build an Education Center via Zendesk, Launch a Blog + Social Media
Recipe Exchange via
Source Recipes Per Cut or Dietary Needs
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SHOW ME THE MONEY
RevenueService Fee for ConsumersPartnerships
Farmers, Product Offers, Grocery Stores
CostsCowsInfrastructure
People, Technology, Customer Service
MarketingAwareness, Events, Social Media, Content Creation
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WE’RE IN BUSINESS
MVP in Action
4 Cows Sold
60+ Customers
$300/Cow Revenue
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WHO’S IN?
We’re Taking Orders Now!
Let the Cow Tipping begin.www.CowShareWithUs.com
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APPENDIX
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TRANSPORTATION & DELIVERYTransportation
Task Rabbit Force
Pick up from Farmer/Processor
Deliver to Consumer Pick Up Point
Delivery/Pick UpMeat Me Events = Divide Shares & Swap Cuts
Recipe & Info Distribution Point
**Additional Delivery Fee to Skip Event
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SCALABLE MODEL
Easy Customer Buy Process
Localized Sales Model
Grassroots sales strategy -- Cow Tipper in Every City
Single Cow Sales: “Rinse and Repeat”
Standardized Process for Farmer and Consumer
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YUMMLY
Sunday, June 23, 13
YUMMLY
Sunday, June 23, 13
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