Counting the Benefits – Linking Health and Transport to Benefit Business Presentation to ECOMMs 14 th May 2009 Arlene Finn, Sustainable Travel Officer.
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Counting the Benefits – Linking Health and Transport to Benefit
Business
Presentation to ECOMMs14th May 2009
Arlene Finn, Sustainable Travel OfficerFinola O’Driscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office
Presentation Outline
Irish context – modal shift needed/ DTO TDM programmes
The Pedometer Challenge – practical implementation
Lessons Learned
Modal shift needed in Ireland
Baseline – 1.7m+ driving in 2020
Drivers post T21 investment in PT
50:50 modal share
40:60 modal share
2000000
1500000
1000000
500000
1991 2007 2019
Mobility management
No of trips
1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening
Where mobility management fits: Infrastructure Provision
+
Travel Demand Management
WTP programme/ network
Packages of incentives and deterrents
Green-Schools Ireland – school TPs
Adamstown SDZPilot Residential TP
Smarter Travel - Ireland
Pedometer challenge
•Sept 2008 for 1 month
•Joint initiative of Irish Heart Foundation, One Small Step & partner organisations
•1700 people in 16 companies registered
• 9% increase in people walking to work
”
Pedometer challenge
”
Pedometer challenge
•363 teams registered, over 240 logged steps
•Teams not reaching 10K steps per day – still logging steps (still involved!)
•Team Captains’ Evaluation – 9% modal shift in favour of walking (from 34% to 43%)
•Mostly female involvement (78% of Team Captains responding)
”
Pedometer challenge
Barriers to Physical Activity (and therefore walking/ cycling for commute):
•Lack of self confidence
•Lack of self-management skills
•Lack of social support
•Lack of family support
Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as it’s part of commute/ lunchtime
”
Pedometer challenge
Team Captains’ Evaluation:
•85% - challenge made them aware of how much/ little activity they do
•99% intending to exercise once the challenge was over
Challenge = ideal primer initiative for health & mobility management professionals
”
Pedometer challenge Team Captains’ Reason for Participating in the Challenge
”
Pedometer challenge
Comments from the winning team:
“an excellent idea, being part of a team was a great motivator”
“it was nice to be part of an activity common to the wider organisation”
“The challenge generated a very positive team spirit”
”
Pedometer challenge
Coordinators Evaluation:
•80% would do it again
•60% - challenge encouraged staff to walk for commute
•Management supportive (& participating)
•Comment that challenge lead to person buying a bike
Pedometer challenge
Lessons:
•Pedometers
•Coordination of initiative
•Step logs
•Male involvement
”
Pedometer challenge
• Very successful partnership between health charity, business and transport body.
•Drew organisations in
•Raised money for IHF
•Increased interest in Mobility Management from Irish organisations
”
Contact
Arlene Finn - Sustainable Travel OfficerFinola O’Driscoll - Transportation Planner
The Dublin Transportation OfficeFloor 3, Block 6/7 Irish Life CentreLower Abbey Street, Dublin 1, IrelandTel +353 1 879 8300
www.onesmallstep.ie
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