Corporate Color 1 Pertemuan 19 s.d 20

Corporate Color 1Pertemuan 19 s.d 20

Matakuliah : U0094/Color TheoryTahun : 2008

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IntroductionCorporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage.Company must convey an instant message of who they are & what they stand for.

The colors not only identify, they

idealize.

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Banking Corporate Color

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Airlines Corporate Color

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Food & Beverage Corporate Color

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Food & Beverage Corporate Color

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Color is powerful and can affect the way people react to your corporate identity. We all have similar emotive responses to it - color is primal.