Copernicus Consulting: our research services

About Copernicus Consulting

Consumer and Design Research Services

About Copernicus

‣ Helping you understand a changing social world

‣ Founded in 2009

‣ Headquartered in Toronto, Ontario

‣ 4 core researchers, network of 12 more

‣ Highly trained sociologists and anthropologists

Copernicus proved that the Earth revolved around the sun

Our story

We show our clients what consumers are really doing...

...and that their lives don’t revolve around brands.

Sector experience

‣ Financial services

‣ Pharmaceuticals and health care

‣ Consumer packaged goods

‣ Technology and telecom

‣ Government policy

‣ Not-for-profit and program evaluation

Segment expertise

‣ Professionals: engineers; physicians

‣Women

‣ Families

‣ Gays and lesbians

‣ Early technology adopters

Services

Qualitative Quantitative Consulting

•In-depth interviewing

• Focus group moderation

• Ethnography and shop-alongs

• Design research

• Semiotics

• Online focus groups

•Online surveys

• Key performance indicators

• Web analytics analysis

• Quantitative analysis of existing data

•Facilitation

• Creativity and innovation workshops

• Training

Expertise in...

‣ Medical sociology

- behaviours and beliefs a!ecting medication, health outcomes, and patient compliance

‣ Sociology of new technologies

- attitudes toward technology adoption, technology behaviours and uses

‣ Economic sociology

- social attitudes toward money, credit and debit cards, transactional behaviours and preferences

‣ Sociology of gender and families

- understanding women’s purchasing and design preferences

‣ Cultural anthropology/ethnographic methods

- designing the right method for the right question

design research social theory

market research

We use theories of social life...

...to help clients understand the social world of consumers.

Text

Our Technology

Ecosystem

Audits

...show our clients

what technologies

consumers are using.

...show what

technologies

employees actually

use.

Our office visits...

Our home visits...

...shows what

consumers are

actually consuming.

Our ethnographies...

...witness how people actually buy things.

...discover

how

consumers

actually live

Our interviews...

... uncover

consumers’

aspirations.

Our deep dives...

Our shop-

alongs...

...show what tools

consumers need to

get the job done.

We gather technicalemotionalculturalpracticalinsight into consumers.

...answer the question, “so what?”

Our conceptual models...

Brand Value Map

It

Tag clouds

Visual narratives

Our creative reporting techniques...

...bring insights to life.

...produce simple, actionable results.

Our findings...

Our facilitation

services...

...help clients apply

insights.

Your source for understanding the cultural world of consumers.Sam Ladner, PhDPrincipal+1 (416) 858-1536sladner@copernicusconsulting.net http://copernicusconsulting.net