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We’re on a mission to give every donor a great online experience
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Cool StuffVariety31st May 2016
Nice to meet you
Shanelle Newton Clapham
Consultant with more than 11 years experience in digital marketing & fundraising
Author: Attracting Donors Online
How cool can you be?
Although digital marketing is CHEAP-ER
Digital marketing is not CHEAP
And …
Not everything works for YOUR audience
Who is doing a really good job online in…
o Capturing datao Engaging supporters
•
SearchSearch
Google Doodles
Google Bomb
MobileMobile
The Big Egg Hunt
• 275 beacons in eggs placed in New York, created by artists
• Consumers were encouraged to find and check-in at the egg
• They received clues and could bid on the egg via an app
Great Cycle Challenge AppChildren’s Medical Research Institute
Virtual realityAmnesty International
Melanoma Institute AustraliaStop the Spread of Melanoma
Give your opinionTrueRating
• One-question-poll before you make your mobile payment
• Using the numbers 1-9
• Customer can skip the question
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DisplayDisplay
Breathtaking engagementQuit Victoria
Banner ad about emphysema
Banner Ads ChildFund
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Social MediaSocial Media
Social Media CampaignSave the Children
Save The Children (2014)
Help is coming
55.606.537 views on YouTube
#helpiscoming
Download song (The Crowded House) on iTunes for $ 0.99
Interviews with child refugees.
Social Media CampaignALS – The Ice Bucket Challenge
Raised $115 mln USD
>81,096 likes on Facebook
Many celebrities joined in
FacebookThe Wilderness Society
Interactive videoThe Wilderness Society
Endangered emoji’sWWF
SnapchatWWF
WebsiteWebsiteWebsiteWebsite
Be More Heroic
Call to action: •Post video about Being More Heroic on You Tube
•Fill out the form to share
Interactive mapC.U.R.E.
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EmailEmail
Email OnboardingPlan
Email journeyPlan
Email JourneyPlan
Embedded survey in EmailMailChimp
Inspired?
Who wants to come forward with ideas for Variety?
Thank you very much
How cool can you be?
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