Cook social network innovation

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Social Network Innovation in the Internet’s Global Coffeehouses: Hybrid Social Learning

NetworksShenyang Aerospace University talk, Room 2N9, UWE, September 10 2014 Professor John Cook, http://tinyurl.com/p9sez8a

John2.cook@uwe.ac.uk, UWE Bristol, UKSlides: http://www.slideshare.net/johnnigelcook

Overview

1. The disruptive power of social networking from 1600s to now

2. Design Research3. Learning Layers4. Hybrid Social Learning Networks5. Challenges

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1. The disruptive power of social networking from 1600s to now

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A 1668 illustration showing a contemporary London coffee house. Photo: Lordprice Collection / Alamy

Social networks stand accused of being so called ‘weapons of mass distraction’ or worse

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When the speaker asking the audience to turn off their cell phones, something unbelievable happened

• http://gnli.christianpost.com/video/when-the-speaker-asking-the-audience-to-turn-off-their-cell-phones-something-unbelievable-happened-27694

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In fact in England in the late 1600s, very similar concerns were raised about coffee houses!

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Social network innovation in the Internet’s global coffeehouse

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social networking within companies could increase the

productivity of “knowledge workers” by 20 to 25 percent

Modern fears about the dangers of social networking are overdone … But!

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2. Design Research

McKenney, S. & Reeves, T. (2012). Conducting Educational Design Research.

NOT Same as Research-based design …

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Example: Augmented Context for Development

Cook, J (2010). Mobile Phones as Mediating Tools Within Augmented Contexts for Development. IJMBL.

3. Learning Layers: Scaling informal learning

Project Coordination

Technology Research

Regional Application Clusters

Scaling Partners

Technology Partners

Health Care – LeedsConstruction & Building – Bremen

http://learning-layers.eu/

How we organize

http://learning-layers.eu/

Integration Diagram

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Internet fuelled coffeehouses are very much alive in Layers

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4. Hybrid Social Learning Networks

• Why?– Challenge of the

‘unfilled’ potential of the Internet

– Equity of access to cultural resources

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4. Hybrid Social Learning Networks

• How?– Co-design: guide users to develop solutions with

us • What?

– Interdisciplinary research: more capable peers, temporal and emergent nature of learning contexts, trust, tagging and recommendations

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Help Seeking Tool

• Personal Learning Networks (PLN): Curating, managing and promoting a PLN develops critical, creative, 21st century skills and socio-emotional capabilities.

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http://odl.learning-layers.eu/seeking-support-prototype/

Professional practice: healthcare context

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Research Passport

Construction context

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“I like the vision! Sounds like exciting work with a real emphasis on people rather than just the

technology … in fact the tool might help them to develop that trust.”

(Project Manager & user representative, Leeds Institute of Medical Education, on reading 2 page

document)

Social Semantic Information Spaces

22http://www.w3.org/2008/09/msnws/papers/sioc.html / http://odl.learning-layers.eu/ach-so-mobile-video-recording-app/

Layers EGs: Ach So! – Mobile video recording app & Help Seeking tool

Layers Social Semantic Server

Social machines and related areas (Shadbolt et al., 2013)

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Hybrid Social Learning Networks

Layers extended polyarchy (after Shadbolt et al., 2013) for Hybrid Social Learning Network

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Questions …

• How does theory orientation taken at one level propagate through the polyarchy?

• How can the Social Semantic Server support the emergent and dynamic nature of temporal contexts for development?

• How does adding Collaborative Filtering impact on service design for different initiatives?

• How do inputs from the PLNs get validated, trusted, aggregated and turned into a useful outcome?

• How are all these challenging issues translated to design?

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Natasha

Mark

Patricia

Registration guidelines on diabetes

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Natasha

Mark

Patricia

Registration guidelines on diabetes

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Natasha

Mark

Patricia

Registration guidelines on diabetes

Booking interpreters for a patient

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Natasha

Mark

Patricia

Registration guidelines on diabetes

Booking interpreters for a patient

• The services & connections provided/made by Social Semantic Server in this example are:– User event service (finding a pattern)– Recommendation service– Connection between the 3 people (green)– Relationship between those two sets of data

(purple lines) – Suggests for person to join a discussion (red line)

5. Challenges

• There are certain assumptions built in the Social Semantic Server • Based on artefact-actor networks and Piagetian schemas • Still need resolving with our socio-cultural-historical

approach (Vygotsky) of Help Seeking

• Investigate further notion of meaning making across contexts

• Ethics of storing interaction data• Balance my coffee intake …

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Relevant papers• Cook, J. (in press). Designing for Lifelong Learning. To appear in: Handbook of E-learning

Research, (2nd Edition). Caroline Haythornthwaite, Richard Andrews, Jude Fransman, and Michelle Kazmer (Eds.). Sage (due 2015).

• Cook, J. (2014). Hybrid Social Learning Networks – Developing a research programme. Learning Layers Research Note (internal), 05/06/14. Email author for a copy.

• Cook, J. (2010). Mobile Phones as Mediating Tools Within Augmented Contexts for Development. International Journal of Mobile and Blended Learning, 2(3), 1-12, July-September. Link to paper http://goo.gl/NFWnSZ

• Cook, J. and Santos, P. (accepted). Social Network Innovation in the Internet’s Global Coffeehouses: Designing a Mobile Help Seeking Tool in Learning Layers. Educational Media International (in press).

• Cook, J. and Pachler, N. (2012). Online People Tagging: Social (Mobile) Network(ing) Services and Work-based Learning. British Journal of Education Technology, 43(5), 711–725. Link to paper goo.gl/S5kfgi

• Holley, D., Cook, J., Santos-Rodriguez, P. and Peffer, G. (2014). Bridging the ‘Missing Middle’: A Design Based Approach to Scaling. ALT-C 2014, September, University of Warwick, UK.

• Santos, P., Cook, J., Treasure-Jones, T., Kerr, M., & Colley, J. (2014). Networked scaffolding: Seeking support in workplace learning contexts. Networked Learning Conference, Edinburgh, UK. 34

Thank YouAcknowledgement of work used in this talk:

Tom Standage (The Economist), Carl Smith, Claire Bradley, Brenda Bannan, Patricia Santos, Tribal, Owen Gray, Tamsin Treasure-Jones, Micky Kerr, &

various Learning Layers colleagues

Learning Layers is a 7th Framework Large-scale integrating project co-funded by the European Commission; Grant Agreement Number 318209;

http://learning-layers.eu/

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