Conversion Tag Training

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tag Training

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tags

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tags - Types

▸ Counter Tags•Count actions, for example: the number of times the page was

visited, a button clicked on, and so on.

▸ Sales Tags•Record a number of variables including revenue, quantity, order

ID, product ID, and product information. The tags are typically placed on the Thank You page that appears after a completing a transaction.

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tag – Counter Tag – Options

▸ Type•Always - Count a conversion every time the action occurs.

•Once per day - Count only one action per 24 hour period.

•Per browser session - Count a conversion once per action, per

browser session. If an action occurs again while the user’s browser

is still open, the action will not be counted again.

▸ Conversion value•Enter the monetary value for the conversion. This metric can be

used to analyse ROI in analytics reports.

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tags – Sales Tag – Options

▸ Counter Type•Transactions – Only the actual buy is recorded.

•Number of items in shopping cart – The number of items

purchased is recorded

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Third-Party Tracking Tags

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Third-Party Tracking Tags

▸ Third-party tracking tags allow you to use a single conversion tag on the advertiser site while reporting conversions to multiple affiliates/networks.

▸ Our deduplication option allows you to attribute conversions to their relevant media channels.

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Third-Party Tracking Tags

▸ Network•Free form text field for network name

▸ No Script Mode•Tick for Third-Party Tag you would like to always be triggered when user

does not have javascript

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Third Party Tracking Tags - Formatting

▸ Example Tag – Tribal Fusion

<img src='http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage' width='1‘ height='1' border='0'>

▸ Modified Tag to be implemented

http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage

▸ Example Tag – Adconion

<img src="http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[cachebuster]" width="1" height="1" border="0"/>

▸ Modified Tag to be implemented

http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[%Random%]

© 2010 MediaMind Technologies Inc. | All rights reserved

Third Party Tracking Tags – Options

▸ Deduplication Type•None – Deduplication is disabled

•Sites/Affiliates – Deduplication is enabled between sites and affiliates

•Search/Display – Deduplication is enabled between Search and Display channels

▸ Sites/Affiliates•Last entry in path (impression/click) - Attributes the conversion to the last event

(impression or click) on the path to conversion.

•Give precedence to clicks over impressions – Attributes the conversion to the

last click on the path to conversion. If no clicks occurred, the conversion is

attributed to the last impression on the path to conversion.

•Last click in path (disregard impressions) – Attributes the conversion to the last

click on the path to conversion. If no clicks occurred, no conversion is counted.

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion TagImplementation

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tag Implementation

▸ Ask advertiser the questions below before generating conversion tags to be sent:

•Do you require SCRIPT or IFRAME tags?

•If implementing on a Flash Page, do you require the tags in Actionscript 1,2 or 3?

•Do you require non-secure (HTTP) or secure (HTTPS) tags?

▸ “Implementing Conversion Tags – An Advertiser’s Guide” – Can be downloaded from the URL below:

http://ds.serving-sys.com/BurstingRes/Training_Zone/en-US/1/Implementing_Conversion_Tags_An_Advertisers_Guide.pdf

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion TagTesting

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Conversion Tag Testing

▸ Two options•MediaMind Activity Test Mode

•Fiddler – Http Debugger

▸ Note•Do not have both turned on at the same time when testing

© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tag Testing – Process

1. Clear cache and cookies

2. Turn on 1 of 2 testing tools

3. View an Ad which is under the same advertiser as the conversion tag you are testing

4. Navigate to page where conversion tag is implemented

5. Check testing tool for test result

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind Activity Test mode

▸ Access via URL below:

http://activity.serving-sys.com/activity/testmode.ebasp

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MediaMind Activity Test Mode

▸ Positive test result

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Fiddler

▸ Download and install from URL below•http://www.fiddler2.com/Fiddler2/version.asp

▸ If testing on HTTPS site:•Tools > Fiddler Options > HTTPS > Tick “Decrypt HTTPS Traffic”

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Fiddler

▸ Positive result – 200

▸ Correct conversion tag – 20629 (in this example)

▸ Response from server – //Conversion was written

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank You