Convergence of Social & Search Pubcon 2013

Convergence of Social & Search

Presented by:

David WallaceCEO/Founder - SearchRank

@DavidWallace

Image Source: http://www.bluesqaretips.com

Killer Social Media Presence

It is not enough to have a great web site anymore; you must also have a kick-ass social media presence which offers the following benefits:

1. Branding Opportunities

2. Build a Community Around Brand

3. Customer Service

4. Online Reputation Management

5. Obtain Social Signals

6. Promote Content (more later)

@DavidWallace

Integration of Social Media

Integration Social Media Into Web Site and Other Marketing Materials

@DavidWallace

Integration of Social Media

Integration Social Media Into Web Site and Other Marketing Materials

- Show social media icons on web site

@DavidWallace

@DavidWallace

Integration of Social Media

Integration Social Media Into Web Site and Other Marketing Materials

- Show social media icons on web site

- Show social media icons on traditional ads (TV, print, biz cards, etc.)

@DavidWallace

@DavidWallace

Integration of Social Media

Integration Social Media Into Web Site and Other Marketing Materials

- Show social media icons on web site

- Show social media icons on traditional ads (TV, print, biz cards, etc.)

- Show social media icons in email signatures

@DavidWallace

@DavidWallace

Integration of Social Media

Integration Social Media Into Web Site and Other Marketing Materials

- Show social media icons on web site

- Show social media icons on traditional ads (TV, print, biz cards, etc.)

- Show social media icons in email signatures

- Social media apps in web site (Latest Tweets, Facebook Friends)

@DavidWallace

@DavidWallace

Content CreationWhatever content you create, it should originate on your blog. This can include...

- Posts/Articles - Interviews- White Papers / Studies- Polls / Surveys- Webinars- New Products / Services- Contests / Giveaways- Promotions / Sales- Videos- Infographics

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter

@DavidWallace

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook- Google +

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook- Google +- Tumblr

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook- Google +- Tumblr- Pinterest

@DavidWallace

@DavidWallace

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook- Google +- Tumblr- Pinterest

and if applicable...

- StumbleUpon- LinkedIn- YouTube

@DavidWallace

Promoting Content via Social Media

Promote content to your social media sites, always LINKING BACK to original content!

- Twitter- Facebook- Google +- Tumblr- Pinterest

and if applicable...

- StumbleUpon- LinkedIn- YouTube

@DavidWallace

- Vimeo- Instagram- Vine- Reddit- Slideshare- and the list goes on…

Case Study: Infographic Journal

The Stats:

- Site turned 2 years old on 9/28- Have never done any link building- 0 posts to 3,500+!- 7 to 10 posts published daily- 0 backlinks to 68,000!- Current Alexa Rank of 32,730!- 65,000 monthly visitors- Social media followers continue to increase daily!

@DavidWallace

Even though this post was published in April 2012,

it is the 5th most visited pagefor the month of September 2013!

Infographics are the gift that keeps on giving!

Infographic MarketingWhile a relatively new term to Internet marketing, infographics have been used

throughout history, even dating back to the cavemen.

@DavidWallace

Image Source: http://www.chrismadden.co.uk

It All Starts With a Great Idea

Every great piece of content has to have its origin in the quality of an idea!

@DavidWallace

It All Starts With a Great Idea

Every great piece of content has to have its origin in the quality of an idea!

@DavidWallace

It All Starts With a Great Idea

Every great piece of content has to have its origin in the quality of an idea!

@DavidWallace

It All Starts With a Great Idea

Every great piece of content has to have its origin in the quality of an idea!

@DavidWallace

It All Starts With a Great Idea

Every great piece of content has to have its origin in the quality of an idea!

@DavidWallace

Back It Up With ResearchOnce you have a great idea in place, it’s time to gather

the research.

- Historical Facts

- Current Data/Trends

- Creative Ideas

- Original Sources

- List citations!

@DavidWallace

Make Sure She’s PrettyA good idea is crucial, but how it looks is not far behind in

importance.Ugly infographics only clutter up the Internet!

@DavidWallace

Measure For SuccessMeasure 3-4 Weeks After Publishing

• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.

• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer to discover who has linked back to the piece.

• Finally you’ll want to see how the content did on the most popular social networks.

@DavidWallace

Measure For SuccessMeasure 3-4 Weeks After Publishing

• Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page.

• Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s Open Site Explorer to discover who has linked back to the piece.

• Finally you’ll want to see how the content did on the most popular social networks.

Social Media Count Tool

http://www.feedthebot.com/tools/social/

@DavidWallace

Key Takeaways• It is not only crucial to have a great web site, one must have a

kick-ass social media presence as well to succeed in online marketing.

• Integrate your social media into your web site, traditional advertising, and even email signatures.

• Have a content marketing strategy in place and promote original content from your site via your social media platforms.

• Infographics that are well thought out, well designed and marketed aggressively can do very well across multiple social platforms.

• If you have yet to establish a social media presence on all the major sites, what are you waiting for?

@DavidWallace

Thank You!

David Wallace

searchrank.com

infographicjournal.com

@DavidWallace

DavidWallace

SearchRank

SearchRank

bit.ly/A4JQfW

Download This Presentation at:

http://searchrank.com/pubconvegas2013