Content & Sponsorship Market Forces in Asia

STATE OF THE NATION Content & Sponsorship Market Forces in Asia

The ASN Index: Value

© Asia Media Partners Pte Ltd

ASN INDEX

37% YoY in ’15

31%

forecast in ‘16

The ASN Index: Volume (‘12-’16F)

© Asia Media Partners Pte Ltd

The ASN Index: Sport vs Non-sport

© Asia Media Partners Pte Ltd

72:28 Sport/

Non-Sport in ’12…

28:72 in

’16 (forecast)

A World without China

© Asia Media Partners Pte Ltd

From 17% to

62% market

share in 6 years

A World without China

The Olympics Effect on Asia?

The Post-Olympics Effect (Beijing, 2008)

© Asia Media Partners Pte Ltd

Since 2008:

CAGR of 17% or a

5x increase in Sport s’ship spend

Go Big in Japan

© Asia Media Partners Pte Ltd

US$2.7b projected for Tokyo

2020

Other Trends

Brand-owned Platforms (‘12-’16F)

© Asia Media Partners Pte Ltd

Ave. # of deals / brand? (‘12-’16F)

© Asia Media Partners Pte Ltd

Where is Content & Sponsorship heading?

Vs Traditional Media: ’13-’15

© Asia Media Partners Pte Ltd

Sponsorship doubles share of ALL media spend in Asia in last 3 years (3 to 6%)  

The ASN Forecast

© Asia Media Partners Pte Ltd

2018: ~US$21b

1. Continue to invest in Sponsorship & Content

2. Sports platforms: add some Entertainment to win back $$$

3. Move to China

Our BIG 3 CEO bets

THANK YOU

ASIASPONSORSHIPNEWS.COM

@ASIASN