Transcript
Content Marketing For Beginners
Joshua Steimle josh@mwi.com
@donloper
Content Marketing For Beginners
IntroCEO of MWI, Founded in 1999
Writer at Forbes and as seen in and on…
Content Marketing For Beginners
Content Marketing For Beginners
Contact Mejosh@mwi.com
@donloper
Content Marketing For Beginners
You Have One JobIf you remember nothing else about content marketing, remember this…
Content Marketing For Beginners
Tell Stories
Content Marketing For Beginners
Why Content Marketing?
Content Marketing For Beginners
PublicityBuiltvisible did it by creating engaging,
long-form content.
Content Marketing For Beginners
CredibilityHotelQuickly did it by playing the PR/
content marketing game.
Content Marketing For Beginners
InfluenceJoshua Wong got on the cover of Time
by posting content via social media.
Content Marketing For Beginners
Name RecognitionTim Ferris and Gary Vaynerchuk built theirs through books, websites, video,
blogging, social media, and more.
Content Marketing For Beginners
TrafficColin Nederkoorn wrote a blog post
about building a standing desk with just $22 worth of IKEA parts.
Content Marketing For Beginners
SalesLEGO became the largest toy company
in the world by making a 2-hour promotional video.
Content Marketing For Beginners
GrowthI grew my company revenues 1,000% in
one year by writing in Forbes, Entrepreneur, and other publications.
Content Marketing For Beginners
My Content Marketing Story
How I Stopped Monkeying Around & Got Serious About Content Marketing
Content Marketing For Beginners
My Blog13 years, 800+ infrequent posts, not a single lead, no benefit to my business.
Not Much Traffic
Content Marketing For Beginners
After 13 Years, I Got Lucky
Content Marketing For Beginners
May 15th, 2013My first article as a contributor
to Forbes goes live.
Content Marketing For Beginners
July 15th, 2013First Forbes article discussing SEO
“SEO Is Not Dead And Will Never Die”
Content Marketing For Beginners
September 23rd, 2013“4 Tips For Hiring The Right SEO Firm”
Content Marketing For Beginners
Easiest Leads. Ever.
Content Marketing For Beginners
Easiest Sales. Ever.
Content Marketing For Beginners
Why?
Content Marketing For Beginners
CredibilityThe people who read my articles and contacted us were already 80% sold.
Content Marketing For Beginners
What About You?
Content Marketing For Beginners
4 Easy Ways To Get Started
Content Marketing For Beginners
1. WebsiteGreat content on every single page, FAQs, resources, community tools.
Content Marketing For Beginners
2. BlogPost 3+ times per week, create content
that is interesting—tell stories!
Content Marketing For Beginners
3. Social MediaPost often, be strategic, tag others,
curate content, be social, be authentic, provide real value.
Content Marketing For Beginners
4. Publishing PlatformsLinkedIn, Medium, Slideshare
Content Marketing For Beginners
Taking It To The Next Level13 Slightly More Advanced Content
Marketing Tactics
Content Marketing For Beginners
1. VideoNot as difficult as you think. YouTube is 2nd largest search engine in the world.
Content Marketing For Beginners
2. Guest PostingStill legit if done the right way.
Content Marketing For Beginners
3. Public SpeakingChambers of commerce, training
programs, industry events.
Content Marketing For Beginners
4. Email NewsletterEasy to put together, harder to have
discipline to keep it up.
5. Infographics
Content Marketing For Beginners
6. White Papers8-10 pages, ask for email address in
exchange for free but valuable content.
Content Marketing For Beginners
7. eBooksLike a white paper, but longer.
Content Marketing For Beginners
8. BooksSee the book as a content marketing tool, a means to an end, not an end in
and of itself.
Content Marketing For Beginners
9. Mobile AppsInformational apps containing helpful
tools and information.
Content Marketing For Beginners
10. Online MagazinesThey always need and want more
content. Create the stories for them.
Content Marketing For Beginners
11. Print MagazinesNot everything has to be digital.
Content Marketing For Beginners
12. PodcastsLike video, not as difficult as you might think. And more popular
than you might think.
Content Marketing For Beginners
13. GamesGamification of everything. Quizzes, games, apps—they’re all content.
Content Marketing For Beginners
After The Basics…Dive into learning more about these
aspects of content marketing.
Content Marketing For Beginners
Personas
Content Marketing For Beginners
Data
Content Marketing For Beginners
Idea Creation
Content Marketing For Beginners
Editorial Calendars
Content Marketing For Beginners
Content Marketing Tools
Content Marketing For Beginners
The Next Part Of My StoryProduce more content by outsourcing
the parts where I’m not necessary.
Content Marketing For Beginners
More Resourceswww.contentmarketinginstitute.com
www.marketingprofs.comwww.copyblogger.com
www.marketingland.com Book - Content Chemistry www.michaelhyatt.com
www.garyvaynerchuk.com
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