Transcript
CONSUMER INSIGHTS
OF BODY LOTION SCHOOL WORK (AAU) MADE BY SONNY SUN
• Developing three new$5-6 body lotion products. • In-store research. • Video supports : www.youtube.com/watch?v=4C2ls3gRFRU&feature=relmfu (Made by Sonny Sun)
SCHOOL WORK (AAU) MADE BY SONNY SUN
$5-6 Price Range.
PACKAGING
$5-6 Price Range.
PACKAGING
PURE& WHITE
COLOR
$5-6 Price Range.
PACKAGING
SIZE
PURE& WHITE BIG
COLOR
$5-6 Price Range.
PACKAGING
SIZE SHAPE
PURE& WHITE BIG
SOFT& FEMALE
COLOR
$5-6 Price Range.
PACKAGING
SIZE SHAPE Font& picture
PURE& WHITE BIG
SOFT& FEMALE
CLASSIC& FRESH
COLOR
$5-6 Price Range.
PACKAGING
SIZE SHAPE Font& picture
PURE& WHITE BIG
SOFT& FEMALE
CLASSIC& FRESH
COLOR
They want people to think they are pure, fresh, soft, classic, and female favored.
60% Moisture &
Softness
$5-6 Price Range.
1
60% Moisture &
Softness
20% Freshness
$5-6 Price Range.
1 2
60% Moisture &
Softness
20% Vitamins & Minerals
20% Freshness
$5-6 Price Range.
1 2 3
60% Moisture &
Softness
20% Vitamins & Minerals
20% Freshness
$5-6 Price Range.
1 2 3
All these benefits are very general, no brands offer special and personal products for consumers.
$5-6 Price Range.
Dose everyone put body lotion all over the body?
$5-6 Price Range.
Dose everyone put body lotion all over the body?
Dose everyone want to use same body lotion for all seasons ?
$5-6 Price Range.
Produce body lotion for special parts of the body
Produce body lotion for different seasons.
CULTURAL TRENDS IN BODY LOTION
Where The Body Lotion On Category Is Now?
NATURAL
EMERGENT TRENDS
CURE-ALL BEAUTY
TREATMENTS
ORGANIC
Special personal
VEGETABLES & FRUITS
ORGANIC
VEGETABLES & FRUITS
$5-6 Price Range.
ORGANIC, SPECIAL AND PERSONAL
Special personal
TARGET AUNDIENCE
MALE 34%
FEMALE 66%
GENDER
Who visits Vaseline.com
TARGET AUNDIENCE
MALE 34%
FEMALE 66%
GENDER
Who visits Vaseline.com
Older Americans are 47 times richer than young
According to analysis by the Pew Research Center.
TARGET AUNDIENCE
FEMALE Under 35 year- Old.
FROM THE VIDEO:
FROM THE VIDEO:
ORGANIC
FROM THE VIDEO:
ORGANIC Body loPon for summer.
FROM THE VIDEO:
ORGANIC Body loPon for summer.
Some people want it to have a smell, some people don’t.
FROM THE VIDEO:
ORGANIC Body loPon for summer.
Most people use body loPon aVer
shower.
Some people want it to have a smell, some people don’t.
THREE PRODUCTS
ORGANIC
THREE PRODUCTS
ORGANIC
BODY LOTION FOR PARTS
OF THE BODY
PERSONAL
THREE PRODUCTS
ORGANIC
BODY LOTION FOR PARTS
OF THE BODY
BODY LOTION FOR
DIFFERENT SEASONS
PERSONAL SPECIAL
THREE PRODUCTS
ORGANIC
BODY LOTION FOR PARTS
OF THE BODY
BODY LOTION FOR
DIFFERENT SEASONS
BODY LOTION FOR
DIFFERENT TIMES OF DAY.
PERSONAL PERSONAL SPECIAL
THREE PRODUCTS
ORGANIC
BODY LOTION FOR PARTS
OF THE BODY
BODY LOTION FOR
DIFFERENT SEASONS
PERSONAL PERSONAL SPECIAL
SMELL
NO SMELL
BODY LOTION FOR
DIFFERENT TIMES OF DAY.
Body loPon aVer shower.
THANK YOU
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