Consumer engagement and how to make it mobile
Post on 18-Dec-2014
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Consumer Engagement and how to make it Mobile
Hailey Murphy & Brittany Rennick
What is Consumer Engagement?
• “Consumer engagement is the resulting impact of a brand interacting with consumers through of a variety of
marketing initiatives. The goal of consumer engagement is to create meaningful consumer impact and generate either a behavioral result (such as driving a sale or inquiry) or an attitudinal result (such as making an emotional impression
or changing attitudes.”- FUSE Marketing
How Do We Engage?
Why Do We Engage?• Sale
• Customers Repeat Customers Advocates
• Relationships
• Brand Trust
Why Engage Via Mobile?
• How many of you …
• Value?
• Location urgency
• Digital age means?
• Numbers don’t lie
• Accommodate all phones
How to Engage Via Mobile
• ‘Dumb Phones’
-Text in
-Text ‘out’
• Smart Phones
-Mobile browsing
-QR codes
-Searchable
-Text In/Out
-Apps
Wrap up…• The importance of engagement
• Ways to engage prior to mobile
• Ways to engage via mobile
• Look at your desk, look at your hands… IT’S RIGHT THERE.
• Video.
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