Transcript
© 11 Prozentpage 1
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Consumer Content Conference, CologneAugust 17th 2010
The B2B platform for trade, media and the entertainment industry:
© 11 Prozentpage 2
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Basic attributes of the Consumer Content Conference
The Consumer Content Conference is organised by 11 Prozent Communication for the trade, brand, media, entertainment, and advertising industries as well as agencies. Digital topics all around the consumer and his behaviour are discussed. The conference is appointed one day before the gamescom to give the participants the possibility to inform themselves afterwards in detail on topics of the games market.
The Consumer Content Conference is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour.
In 2010, for the first time the App Day is planned, especially for the developers and manufactorers of mobile devices. The App Day will happen along the Consumer Content Conference in the foyer in Cologne.
© 11 Prozentpage 3
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Overview Location
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The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Event: Consumer Content Conferencealong the App Day (August 17th, 2010)and one day before the gamescom (August 18th – 22th, 2010)
Place: CologneDate: August 17th, 2010
Participants: brands, trade, media, entertainment industry, agencies, advertisers
Schedule: programm from 09:00 - 17:00
Number of Participants: ca. 80
Data frame
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The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Topic Overview
• “Cloud Computing” – The independent digital world of tomorrow
• Sensible use of synergies: Social Gaming & Cloud Computing
• Networking platforms: Increase of the Unique Selling Proposition
• Tablet PCs – will they revolutionize paid content?
• The POS of today concerning digital entertainment: ebooks,
online videotheques, in-video-shopping
• Automobil becomes autoMOBILE – cockpit computers & co.
• Consumer Free and Paid Content – how can it be used in the media mix?
• The demanding consumer: 3D animations & connections to the TV
Cloud Computing
CommunitiesDigital Entertainment
Social Gaming
autoMOBILE
3D
Paid Content
Free Content
Lablet PCs
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The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Agency; 30,5
Brand; 10,1
Press; 10,1
Intern; 37,2
Media; 11,8
Agency
Brand
Media
Intern
PressCEO / Director; 32,2
Executive; 33
Marketing; 15,2
Others; 5,9
Business Developm ent; 11
CEO / DirectorExecutiveBusiness Developm entMarketingOthers
over 90 % of the participants inhabit a management functionover 60 % of the participants come from the media, brand or agency industries
Industries:
Positions:
Participant structure
32 % of the participants are directly responsible for the success of their company
over 50 % of the participants are responsible for theprojekt budget
© 11 Prozentpage 7
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Marketing activities
• variously themed press releases about sponsors and partners
• a strong redactional presence in the GFM Nachrichten (own magazine) in print (issue 9.500) – online (33.400 PIs) – newsletter (weekly, 8.600) the mouthpiece of the mobile/ social media/ IPTV/ WebTV/ eGame marketing industry
• Shipment of the congress program flyers (issue: 2.000, personalised) as well as distribution via expert media and associations
• internet presence, banner advertisements, etc. on the www.gfm-nachrichten.de and other websites
• e-mail - newsletter to interested persons and paticipants (issue: 8.850)
• advertisements in expert and special interest media
Media partners:
www.consumer-content.com
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The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Media partner: GFM NachrichtenMOBILE, eGAMES, WebTV, IPTV, SOCIAL MEDIA
Readers of the magazine:• brands from the automobile, food and non food, beverages, sports, textile and fashion, tourism industries and others.• media and advertising agencies• media of all kinds (TV, print, online, radio etc.)• publishers, platforms• telecommunication, consulting• mobile industry, • manufactorers and developers
ONLINE = FACTS4,300 unique users weekly newsletter to 8,600 readers/week*
PRINT = FACTS15,400* readers / issue4 times a year, 4c, 20-32 pagesPrint issue: 9,500 exemplarsRelease: quarterly
With the own expert publication GFM Nachrichten the 11 Prozent informs since 2004 with a high intensity about the mobile, eGames, IPTV and social media topics. For example, it supports the M-Days with special releases and special issues.
www.GFM-Nachrichten.de
© 11 Prozentpage 9
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Sponsoring
• Speaker slot ca. 20 min. (with topic agreements)• Presentation area on site (2m x 3m)• Presentation in all media online/print• Branding of the conference participants: Lanyards • 2 congress tickets• Supplement in the congress materials (max. 90g, DIN A4)• Banner presentation on www.gfm-nachrichten.de (2 KWs)
Sponsoring Amount 3,000 Euro
Presentation
• Presentation area on site (banner)• Presentation in all media online/print• Short introduction in a press release• 2 exhibitor badges (no entry to the conference)
Banner & advertising options:
Advertisement in the GFM Nachrichten 1/1 4c 1,950.00 Euro
Banner Consumer Content Web (1 month) 350.00 Euro
Banner (468x60) Newsletter 8.400 receipients 350.00 Euro
Banner on www.gfm-nachrichten.de (1 month) 350.00 Euro
Sponsoring
Sponsoring Amount 1,500 Euro
Event options:
Lanyards for the participants 500.00 Euro
Notepads and pencils for the participants 300.00 Euro
© 11 Prozentpage 10
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Business areas of the organizer11 Prozent Communication
„The wave of communication“
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The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Event references
11 Prozent Communication provides communication platforms for the digital marketsMobile/ eGames/ Social Media/ WebTV/ IPTV since 2004:
• M-Days (since 2004, Munich, 1,650 visitors) www.m-days.com • Mobile National Day Hamburg (since 2006, 120-150 visitors) www.mobile-national-days.com• Mobile National Day Vienna (since 2008, 100 visitors) www.mobile-national-days.com • Mobile National Day Zurich (since 2009, 100 visitors) www.mobile-national-days.com• Mobile National Day Prague (from 2010, 90 visitors) www.mobile-national-days.com • Mobile National Day Sofia (from 2010, 90 visitors) www.mobile-national-days.com • Consumer Content Conference (since 2007, Cologne, 70 visitors) www.consumer-content.de • App Days (from 2010, Cologne, 200 visitors) www.app-days.com
© 11 Prozentpage 12
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Review of the partners and speakers:
Selected participants:
Antenne Bayern, Mind Matics, PriceWaterhaouse, big FM, Siemens, Universum Film, Sony BMG, Jamba, Ericcson, GfK, Premiere, NBC Universal, Axel Springer, Motor Presse Verlag, Roland Berger, Content Ag, Beathe Uhse, Computec Media, SevenOne Intermedia, UFA, Tele 5, Materna, MIM, IBM, Finacial Times, GfK AG, ProSiebenSat.1 - SevenOne Intermedia GmbH, RTL Mobile GmbH, Universal Publishing Production Music GmbH, Merge Media Consulting & Development GmbH, Berger Baader Hermes Digital GmbH - Agentur für digitale Markenkommunikation, Living Mobile GmbH (Disney Mobile), PLAZAMEDIA GmbH, conVISUAL, MTV Networks Germany GmbH, E-Plus Mobilfunk GmbH & Co. KG, PLAZAMEDIA GmbH, Tele 5 TM-TV GmbH, o2 (Germany) GmbH & Co. OHG, Wüstenrot Bausparkasse AG, KOM:IT GmbH, arvato mobile GmbH, queo GmbH, MIM - Mediatainment Publishing GmbH, diamond: dogs webconsulting gmbh, TV Information Services, OgilvyInteractive worldwide GmbH, Sevenval AG, PinkerTune GmbH, Burda Wireless GmbH, Burda Yukom Publishing GmbH und viele mehr!
© 11 Prozentpage 13
The B2B platform for trade, media and the entertainment industry www.consumer-content.com
Contact data
Franziska KratzerProjekt leader
f.kratzer@11prozent.de
11 Prozent Communication St. Paul 1585435 ErdingGermany
Tel. +49 (0)8122 - 955 625Fax. +49 (0)8122 - 955 627
www.11prozent.de www.consumer-content.com
Franziska Kratzer
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