CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
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CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
1CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
I CHAPTER
“An eye for an eye will make the whole world blind.”
- Mahatma Gandhi
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INTRODUCTION1.1 General introduction
1.2 Specific introduction
INTRODUCTION
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General-Introduction:
Consumer:
The "consumer" is the one who consumes the goods and
services produced. As such, consumers play a vital role in the
economic system of a nation because in the absence of the
effective demand that emanates from them, the economy
virtually collapses. Mahatma Gandhi said a customer is the
most important visitor in our premises. He is not dependent
on us, we are on him. He is not an interruption to our work;
he is the purpose of it.
Typically when business people and economists talk
of consumers they are talking about person as consumer, an
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aggregated commodity item with little individuality other
than that expressed in the buy/not-buy decision. However
there is a trend in marketing to individualize the concept.
Instead of generating broad demographic
profiles and psycho-graphic profiles of market, marketers
have started to engage in personalized marketing, permission
marketing, and mass customization.
There is increasing backlash from the public over use of the
lbel "consumer" rather than "customer", with many finding it
offensive and derogatory.
In economics, consumers are individuals or households that
"consume" goods and services generated within the economy.
Since this includes just about everyone, the term is a political
term as much as an economic term when it is used in
everyday speech. Typically when businesspeople and
economists talk of "consumers" they are talking about
person-as-consumer, an aggregated commodity item with
little individuality other than that expressed in the buy/not
buy decision. However there is a trend in marketing to
individualize the concept. Instead of generating
broad demographic and psychographic profiles of market
segments, marketers are engaging in
personalized, permission marketing, and mass customization.
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In standard microeconomic theory, a consumer is assumed to
have a budget which can be spent on a range of goods and
services available on the market. Under the assumption of
rationality, the budget allocation is chosen according to
the preference of the consumer, i.e. to maximize his or
her utility function.
In time-series models of consumer behaviour, the consumer
may also invest a proportion of their budget in order to gain a
greater budget in future periods. This investment choice may
include either fixed rate interest or risk-bearing securities.
In the context of mental health, consumer is also a term
applied to describe a person living with mental illness.
Concern over the best interests of consumers has spawned
much activism, as well as incorporation of consumer
education into the school curriculum. One non-profit
publication active in consumer education is Consumer
Reports.
Within many selling companies "consumer" has come to be a
derogatory term which means a "purchaser of products who
is not very intelligent." This is in contrast to the meaning
of customer, which is defined as "an intelligent purchaser
who has power in the purchasing relationship between buyer
and seller."
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Consumer Attitude:
Through the application of sociology, psychology and
demographics, marketers can begin to understand why
consumers form attitudes and make decisions to purchase.
Consumer-behaviour studies inform marketers, advertisers and
public agencies how product and service selection is influenced
by personality, perception, values and beliefs. For marketing,
these influences are studied in the context of demographics,
which includes ethnicity, age,marital status, size of family ,
income, education and employment.
Perception:
Perception is how information is collected and categorized.
Perception is affected by the amount of exposure to a
stimulus and by individual interpretation. For example, a
consumer who hears--once--that dairy herds contribute to
greenhouse gas would not take the statement seriously. If the
same consumer encountered that information often and from
many sources, then the consumer's attitude toward dairy
products might change enough to influence how often the
consumer chose yogurt as a breakfast food.
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Personality:
Personality is a weak component of consumer behaviour.
Personality means a pattern of behaviour founded on an
individual's outlook and internal traits. In this use, outlook
means point-of-view and traits mean the consumer's usual
manner of responding to the environment. An example of
outlook is the effect of a recessionary economy on consumer
confidence. Examples of traits are introversion or
extroversion, ambition or complacency, aggressiveness or
timidity and compulsiveness or pragmatism. A consumer
whose decision to purchase is influenced by extroversion or
compulsiveness, might choose to be less innovative during an
economic downturn because confidence is lower.
Values:
Values are the consumer's set of standards about conduct
that arise from learned culture. A "terminal value" is a long-
term goal or role model, as when a consumer strives for a
particular lifestyle, such as healthful diet and exercise. An
"instrumental" value is a flexible and negotiable action that is
exercised daily, such as when a consumer makes a decision
to purchase either organic or nonorganic products.
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Beliefs:
In consumer behaviour study, "beliefs" are specific beliefs
about products in the marketplace. Consumer belief is a
combination of knowledge, emotions and actual actions to
purchase or not purchase. For example, if a consumer has a
negative or prejudiced set of beliefs about Yugoslavia, then
marketing an automobile manufactured in Yugoslavia would
have to focus on changing those beliefs.
Attitude:
Consumer attitude is a combination of perceptions, values
and beliefs. The consumer must first perceive the product
and then focus values and beliefs onto the product and make
a decision to purchase or not to purchase. Beliefs are more
vulnerable to marketing than values are, because beliefs are
subject to knowledge and emotion. For example, positive
facts can inform a consumer's knowledge about automobile
manufacturing in Yugoslavia. A marketer might decide what
demographic group can best afford a Yugoslavian automobile
and then generate positive emotion by associating the
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automobile with music toward which that demographic group
feels positive.
Consumer Behaviour:
Consumer behaviour is the study of when, why, how, and
where people do or do not buy a product. It blends elements
from psychology, sociology,
social anthropology and economics. It attempts to
understand the buyer decision making process, both
individually and in groups. It studies characteristics of
individual consumers such as demographics and behavioural
variables in an attempt to understand people's wants. It also
tries to assess influences on the consumer from groups such
as family, friends, reference groups, and society in general.
Customer behaviour study is based on consumer buying
behavior, with the customer playing the three distinct roles of
user, payer and buyer. Relationship marketing is an
influential asset for customer behaviour analysis as it has a
keen interest in the re-discovery of the true meaning of
marketing through the re-affirmation of the importance of the
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customer or buyer. A greater importance is also placed on
consumer retention, customer relationship management,
personalisation, customisation and one-to-one marketing.
Social functions can be categorized into social choice and
welfare functions.
Each method for vote counting is assumed as social function
but if Arrow’s possibility theorem is used for a social
function, social welfare function is achieved. Some
specifications of the social functions are decisiveness,
neutrality, anonymity, monotonicity, unanimity, homogeneity
and weak and strong Pareto optimality. No social choice
function meets these requirements in an ordinal scale
simultaneously. The most important characteristic of a social
function is identification of the interactive effect of
alternatives and creating a logical relation with the ranks.
Marketing provides services in order to satisfy customers.
Specific- Introduction:
An automobile, motorcar or car is a wheeled motor
vehicle used for transporting passengers, which also carries
its own engine or motor. Most definitions of the term specify
that automobiles are designed to run primarily on roads, to
have seating for one to eight people, to typically have four
wheels, and to be constructed principally for the transport of
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people rather than goods. The term motorcar has also been
used in the context of electrified rail systems to denote a car
which functions as a small locomotive but also provides space
for passengers and baggage.
There are approximately 600 million passenger cars
worldwide (roughly one car per eleven people). Around the
world, there were more than 806 million cars and light trucks
on the road; they burn over a billion cubic meters (260 billion
US gallons) of petrol/gasoline and diesel fuel yearly. The
numbers are increasing rapidly, especially in China and India.
The Automotive industry in India is one of the largest in the
world and one of the fastest growing globally. India
manufactures over 11 million vehicles (including 2 wheeled
and 4 wheeled) and exports more than 1.5 million every year.
India’s passenger car and commercial vehicle manufacturing
industry is the seventh largest in the world, with an annual
production of more than 2.6 million units in 2009.In 2009,
India emerged as Asia's fourth largest exporter of passenger
cars, behind Japan, South Korea, and Thailand.
As of now, India is home to more than 40 million passenger
vehicles and more than 2.6 million cars were sold in India(an
increase of 26%), making the country the second fastest
growing automobile market in the world. According to the
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Society of Indian Automobile Manufacturers, annual car sales
are projected to increase up to 5 million vehicles by 2015 and
more than 9 million by 2020.By 2050, the country is expected
to top the world in car volumes with approximately 611
million vehicles on the nation's roads A chunk of India's car
manufacturing industry is based in and around Chennai, also
known as the "Detroit of India" with the India operations of
BMW, Ford, Hyundai and Nissan headquartered in the city.
Chennai accounts for 60 per cent of the country's automotive
exports.
II CHAPTER
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“Live as if you were to die tomorrow. Learn as if you were to live forever.”
- Mahatma Gandhi
II CHAPTER
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RESEARCH AND DESIGN
2.1 statements of
problems
2.2 objectives of study
2.3 scope of study
2.4 methodologies
2.5 limitations
2.6 chapter scheme
Statement of Problem:
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Now day marketing is characterized by capitation in every
field. There are number of products each having separate
substitutes. A manufacture has a Cleary identity what
exactly the consumer needs and what exactly the makes a
product completely satisfy his needs and then educate the
consumer effectively to create a demand for the product.
This is evident from the marketing aimed at generating
customs satisfaction as the key to satisfy organization goals.
Now a day. Hyundai price are moderate comparing to other
cars. Wherever we will develop our marketing strategy we
must improve some economical and performance of that
vehicle because if will help to the lower as well as middle
level customer to create interest to such on buying.
The modern consumer is intelligent enough to express
exactly what his requirements are and national enough to
judge the requirement of his needs. No manufacturer can
think of a company is the sale of goods rather than
production. The customer’s needs have to be carefully
considered by the manufacture if he is in the top of the
market.
This study helps to analyses the factors that influence the
consumer in selection of a two-wheeler while making a
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purchase decision. The study also during to light extorts of
satisfaction among the owners of the Hyundai cars.
Objective of Study:
1. To study the awareness about Hyundai Verna among the
people of the city.
2. to access the computation present for the Hyundai Verna
from other cars.
3. To find the factor which influence the selection of Hyundai
Verna Cars?
4. To study the brand position of Hyundai Verna in Indian car
market.
5. To make a suitable suggestion on the basis of study.
6. To access the extent of success in brand positioning of
Hyundai.
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Scope of the Study:
Consumer of Hyundai Verna cars is spread throughout India,
also it is exported to many countries, and Davangere city was
selected for the purpose of the study
Davangere is a major commercial city in our state, it is a
district head quarter, and the population of city is around 7
lakh. It is industry well developed city is and famous for
cotton and textile mills it is also well known center for
education is our state with facilities for all areas of
educations. People of various levels of incomes and from all
sorts of cultural background are found in the city
The people of Davangere have been buying and using four
wheelers especially cars far past several years we can see a
considerable number of new cars every month ,so study is
conducted in and around Davangere city.
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Methodology :
Methodology is a prime important in any type of study it simply
means the methods producers used to work on the problem.
Primary data :
The primary or the first hand data is collected with the
help of handing out the questionnaires for the survey, the
sample size is of 50 respondent, of this are previous car
owners who own Hyundai Verna and some are new car buyers
the sampling methodology Being adopted is non probabilistic
convenient sampling method
Secondary data:
The major source of secondary or supporting
data is internet, the information on car industry and company
profile of Hyundai and the brand is being collected from the
internet, the other source is the dealer
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Limitation:
Although much effort has been put to make a study more
accurate & comprehensive but some limitation cannot be
excluded they are:
1) Through Hyundai Verna has been sold all over the
country, the study is limited to Davangere city only owing to
constraints like time, money etc..
2) During the survey some respondents were hesitant to
disclose the information. Some were not serious & some
gave biased information.
3) Car being luxurious goods so, the interview is taken
only from upper middle class of the society.
4) Due to the shortage of time limit we cannot survey
entire market.
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CHAPTER SCHEME
CHAPTER –1
INTRODUCTION
1.1 general introduction
1.2 specific introduction
CHAPTER –2
RESEARECH DESIGN
2.1 statements of the problem and study
2.2 objectives to the study
2.3 scope of the study
2.4 methodologies
2.5 limitations
2.6 chapter scheme
CHAPTER –3
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ORGANISATION PROFILE
3.1 company profile
3.2 industry profile
3.3 dealer profile
3.4 product profile
CHAPTER –4
ANALYSIS OF SURVEY FUNDING
CHAPTER –5
MAJOR FINDING OF THE STUDY
SUGGESRION & CONCLUSION
CHAPTER –6
ANNEXURE
QUESTIONNAIRE, BIBLIOGRAPHY
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III CHAPTER
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“Whenever you are confronted with an opponent. Conquer him with love.”
- Mahatma Gandhi
III RD CHAPTER
ORGANIZATION PROFILE
3.1 COMPANY PROFILE
3.2 INDUSTRY OVERVIEW
3.3 DEALER PROFILE
3.4 PRODUCT OVERVIEW
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3.1 COMPANY PROFILE
1. Introduction to Company
2. History of the Company
3. Objectives
4. Awards
5. Leadership
6. Ownership
7. Vision
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8. management policy
Introduction to Company:
HYUNDAI:
Hyundai Motor India Limited (HMIL) is a wholly owned
subsidiary of Hyundai Motor Company, South Korea and is the
second largest and the fastest growing car manufacturer in
India. HMIL presently markets 34 variants of passenger cars in
six segments. The Santro in the B segment, Getz Prime, verna
in the B+ segment, the Accent and Verna in the C
segment, the Elantra in the D segment, the Sonata Embera in
the E segment and the Tucson in the SUV segment.
The second largest car maker and the largest car exporter in
the Indian market reported a marginal increase of 11 units in
total sales (domestic and international) in December 2010.
The company sold a total of 47,228 units during this month
as compared to 47,217 units sold in the same month last
year.
In the domestic market, the company sold a total of 26,168
units during December as against 22,252 units sold in the
same month last year, accounting for a sales growth of over
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17.60 per cent. The company exported a total of 21,060 units
of its cars during this month as compared to 24,965 units
exported to overseas markets during same period last month.
Segment wise, the A2 segment of cars (Santro Xing, verna,
i20) accounted for 42,397 units during this month. On the
other hand, the A3 segment of cars (Accent and Verna)
registered sales of 4,708 units. The sales of Hyundai Sonata
Transform, which is an A5 segment vehicle, stood at 21 units
during this month.
In the calendar year 2010, the company sold a total of
6,03,819 units of its cars, as compared to 5,59,880 units sold
in the calendar year 2010. Speaking on the occasion, HMIL
Director (Marketing and Sales) Arvind Saxena said, "The year
2010 has been positive for the industry and HMIL. For the first
time since inception, HMIL clocked record cumulative sales of
over 6,00,000 units.
HMIL’s fully integrated state-of-the-art manufacturing plant
boasts some of the most advanced production, quality and
testing capabilities in the country. In continuation of its
investment in providing the Indian customer global
technology, Hyundai has two manufacturing plants in India
located at Sriperumbudur in the Indian state of Tamil Nadu.
Both plants have a combined annual capacity of 600,000
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units. In the year 2007 Hyundai opened its R&D facility in
Hyderabad Andhra Pradesh, employing now nearly 450
engineers from different parts of the country. Basically the
Hyundai Motors India Engineering (HMIE) gives technical &
engineering support in Vehicle development and CAD & CAE
support to Hyundai's main R&D center in Namyang Korea. In
2010, Hyundai started its design activities at Hyderabad R&D
Center with Styling, Digital Design & Skin CAD Teams
HMIL is investing to expand capacity in line with its positioning
as HMC’s global export hub for compact cars. Apart from
expansion of production capacity, HMIL plans to expand its
dealer network, which will be increased from
Hyundai exports to over 65 countries globally; even as it plans
to continue its thrust in existing export markets, it is gearing
up to step up its foray into new markets. The year just ended
also saw Hyundai Motor India attain other milestones such as
the launch of the Verna and yet another path-breaking record
in its young journey by rolling out the fastest growing car
company.
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History of the Company:
Hyundai Motor India Limited was formed in 6 May 1996 by
the Hyundai Motor Company of South Korea. When Hyundai
Motor Company entered the Indian Automobile Market in 1996
the Hyundai brand was almost unknown throughout India.
During the entry of Hyundai in 1996, there were only five
major automobile manufacturers in India,
i.e. MUL, HM, PAL, TELCO and M&M. Daewoo had entered the
Indian automobile market with Cielo just three years back
while Ford, Opel and Honda had entered less than a year
back.
For more than a decade till Hyundai arrived, Maruti Suzuki had
a complete dominance and monopoly over the Passenger Cars
segment because TELCO and M&M were solely Utility and
Commercial Vehicle Manufacturers.
HMIL's first car, the Hyundai Santro was launched in 23
September 1998 and was a runaway success. Within a few
months of its inception HMIL became the second largest
automobile manufacturer and the largest automobile exporter
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in India. Hyundai Motor India Limited (HMIL) is a wholly owned
subsidiary of Hyundai Motor Company (HMC), South Korea and
is the largest passenger car exporter and the second largest
car manufacturer in India. HMIL presently markets 6 models of
passenger cars across segments.
HMIL’s fully integrated state-of-the-art manufacturing plant
near Chennai boasts of the most advanced production, quality
and testing capabilities in the country. To cater to rising
demand, HMIL commissioned its second plant in February
2008, which produces an additional 300,000 units per annum,
raising HMIL’s total production capacity to 600,000 units per
annum. In continuation with its commitment to providing
Indian customers with cutting-edge global technology, HMIL
has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to
become a centre of excellence for automobile engineering and
ensure quick turnaround time to changing consumer needs.
As HMC’s global export hub for compact cars, HMIL is the first
automotive company in India to achieve the export of 10 lakh
cars in just over a decade. HMIL currently exports cars to
more than 110 countries across EU, Africa, Middle East, Latin
America, Asia and Australia. It has been the number one
exporter of passenger car of the country for the sixth year in a
row.
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To support its growth and expansion plans, HMIL currently has
a 307 strong dealer network and 627 strong service points
across India, which will see further expansion in 2010.
Objectives:
1) Production of large number of motor vehicles which was
necessary for economic growth.
2) Modernization of the Indian automobile industry.
3) Production of fuel-efficient Vehicles to conserve scare resources.
4) Encourage existing customers to purchase more Vehicles
5) Problems identifications by discussion with various departments
till conclusion is reached.
6) Increasing the quality of the output by continuous checking of
product.
7) Improvement of commitment & co-operation while doing their
work.
8) Working as a team.
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Awards:
HMIL receives the 'Niryat Shree’ Gold and Silver Trophies for 2008-09 by the Federation of Indian Export Organisations (FIEO). The Gold Trophy was received in the Engineering and Metallurgical products – Non-MSME category and the Silver Trophy in the Highest Foreign Exchange Earner category.
HMIL received the 'All India Award for Export Excellence 2008-09' by the Engineering Export Promotion Council (EEPC). HMIL was awarded the Gold Trophy – in the Large Enterprise category.
HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M. K. Stalin
Hyundai verna wins 'Small Family Favourite Car Award' by CarWale.com
Hyundai i20 wins the ‘Viewer’s Choice Award’ at the Overdrive CNBC TV 18 Awards 2010.
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Hyundai Motor India Ltd wins the award for ‘Customer Service’ at the Apollo Auto India Best Brand Awards 2010.
Hyundai i20 wins the ‘Design of the Year’ award at the NDTV Profit Car & Bike Awards 2010.
Hyundai verna brand ambassador Shahrukh Khan wins the ‘Brand Ambassador of the Year’ award at NDTV Profit Car & Bike Awards 2010.
Santa Fe awarded 'Import SUV of the Year' by CNBC TV18 Overdrive Awards 2011
Santa Fe awarded 'SUV of the Year' by Business Standard Motoring Awards 2011
Santa Fe awarded 'SUV of the Year' by Car India Awards 2011
Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike Awards 2011
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Ownership:
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Managing Director & CEO
Hyundai Motor India Limited
Mr. Han Woo Park joined Hyundai Motor Company in
Seoul, South Korea, in 1982 in the finance
department and ever since he has been involved
with costing, auditing and the financial operations of
the company.
He joined Hyundai Motor India Limited in 2003 as
the Chief Financial Officer and since then he has
played a pivotal role in HMIL as he was involved in
all aspects of the company in his capacity as a CFO.
Mr. Park has a vast experience and understanding of
Hyundai Motor India Ltd and the Indian culture and
has successfully led his team for the last seven
years. Mr. Park holds a degree in Business
Administration from the University of Dankook in
Seoul, South Korea.
Prior to his becoming the Managing Director of HMIL
he held the position of CFO and Senior Executive
Director. Mr Park lives in Chennai with his wife. He
has two children, a son and a daughter. The son is
studying at University of Texas, Austin and the
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daughter is studying at SUNY Buffalo. Mr Park was
born in South Korea on January 29, 1958.
Vision
We announced "Innovation for Customers" as our mid–to long–
term vision with five core strategies: global orientation,
respect for human values, customer satisfaction, technology
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innovation, and cultural creation. We desire to create an
automobile culture of putting customer first via developing
human–centered and environment–friendly technological
innovation.
Management Policy
Based on a respect for human dignity, we make efforts to
meet the expectations of all stakeholders including customers
and business partners by building a constructive relationship
amongst management, labor, executives and employees.
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Also, we focus on communicating our corporate values both
internally and externally, and gaining confidence from all
stakeholders.
Mid-and Long-term Strategies
We developed five mid–and long–term strategies: global
management, higher brand values, business innovation,
environmental management, and strengthening product
competitiveness. Especially, we selected environmental
management as one of our strategies to meet the needs of our
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stakeholders and the society we belong to. We also intend to
promote sustainability development and preservation of the
environment.
3.2 INDUSTRY
OVERVIEW
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“We must become the change we want to see.”
- Mahatma Gandhi
Automobile Industry in India:
The automobile industry in India is the eleventh largest in the
world with an annual production of approximately 2 million
units. India is expected to overtake China as the world's
fastest growing car market in terms of the number of units
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sold and the automotive industry is one of the fastest growing
manufacturing sectors in India. Because of its large market
(India has a population of 1.1 billion; the second largest in the
world), a low base of car ownership (7 per 1,000 people) and a
surging economy, India has become a huge attraction for car
manufacturers around the world.]
Though several major foreign automakers, like Ford, GM and
Honda, have their manufacturing bases in India, Indian
automobile market is dominated by domestic companies.
Maruti Suzuki is the largest passenger vehicle company, Tata
Motors is the largest commercial vehicle company while Hero
Honda is the largest motorcycle company in India. Other
major Indian automobile manufacturers include Mahindra &
Mahindra, Ashok Leyland and Bajaj Auto.
The automotive industry directly and indirectly employs 13
million individuals in India. The industry is valued at about US$
35 billion contributing about 3.1% of India's GDP (nominal).
India's cost-competitive auto components industry is the
second largest in the world. In addition, India's motorcycle
market is also the second largest in the world with annual
sales of about 5 million units.
HISTORY:
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41CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
While automobiles were introduced to India in the late 1890's,
the manufacturing industry only took off after independence
in 1947. The protectionist economic policy of the government
gave rise in the 1950’s to the Hindustan Motors Ambassador,
based on a 1950’s Morris Oxford, and, is still ubiquitous in the
roads and highways of India. Hindustan Motors and a few
smaller manufacturers such as Premier Automobiles, Tata
Motors, Bajaj Auto, Ashok and Standard Motors held an
oligopoly until India's initial economic opening in the 1980's.
The maverick Indian politician Sanjay Gandhi championed the
need for a "people's car"; the project was realized after his
death with the launch of a state-owned firm Maruti Udyog
which quickly gained over 50% market share. The Maruti 800
became popular because of its low price, high fuel efficiency,
reliability and modern features relative to its competition at
the time. Tata Motors exported buses and trucks to niche
markets in the developing world.
The liberalization of 1991 opened the flood gates of
competition and growth which have continued up to today.
The high growth in the Indian economy has resulted in all
major international car manufacturers entering the Indian
market. General Motors, Ford, Toyota, Honda, Hyundai and
others set up manufacturing plants. Rolls Royce, Bentley and
Maybach are examples of the few high end automobile
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42CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
manufacturers which entered India in the recent years. The
Tata Nano is at the lower end of the price range costing
approx US$ 2,500 and BugattiVeyron at the other with a price
tag of over US$ 2 million.
India’s love affair with the automobile is famously embodied in
the 1920’s Rolls Royce collections of the erstwhile maharajas.
The growing middle class aspires for the automobile for its
convenience and as a status symbol. Upper middle class and
wealthy car owners employ full- time chauffeurs to navigate
the aggressive and seemingly lawless traffic patterns of most
cities. The construction of expressways such as the Mumbai-
Pune expressway has opened up new touring opportunities.
The expected launch of a Formula One circuit in New Delhi is
expected to spark public enthusiasm for a motor sporting
industry.
Automobile Industry
In India there are 100 people per vehicle, while this
figure is 82 in China. It is expected that Indian
automobile industry will achieve mass motorization
status by 2014.
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43CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Industry Overview
Since the first car rolled out on the streets of Mumbai
(then Bombay) in 1898, the Automobile Industry of India
has come a long way. During its early stages the auto
industry was overlooked by the then Government and
the policies were also not favorable. The liberalization
policy and various tax reliefs by the Govt. of India in
recent years has made remarkable impacts on Indian
Automobile Industry. Indian auto industry, which is
currently growing at the pace of around 18 % per
annum, has become a hot destination for global auto
players like Volvo, General Motors and Ford.
A well developed transportation system plays a key role
in the development of an economy, and India is no
exception to it. With the growth of transportation system
the Automotive Industry of India is also growing at rapid
speed, occupying an important place on the 'canvas' of
Indian economy.
Today Indian automotive industry is fully capable of
producing various kinds of vehicles and can be divided
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44CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
into 03 broad categories: Cars, two-wheelers and heavy
vehicles.
3.1 DEALER PROFILE
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“It is health that is real wealth and not pieces of
gold and silver.”
- Mahatma Gandhi
ABOUT TRIDENT HYUNDAI:
Trident Hyundai is a private Motors showroom . Which is a
authorised by Hyundai Moter India Limited(HMIL). The
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46CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Trident hyundai giving service since more than a decades in
automobile industry.
It is ideally located on Davangere-Harihar
highway(P.B.road), the dealership boosts of a spacious
showroom. The well lit showroom displays, test drives and
professional and well trained sales staff are always eager to
serve and delight the customers.
The service personnel are highly trained with up to
date knowledge owing to the group’s policy of implementing
continuous learning programs. All time emergency road
service attached to the service department is always on call
and is a confidence booster to the customer.
The spare parts center is in an area , it is well stocked
and has a wide range of accessories to suit the varying needs
of the customers.
The dealership with its professional management looks
forward to their growth by focusing on customer center and
value added offers.
ACTIVITIES:
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1. Sales of Hyundai motor cars.
2. Service/ Repair of all range of Hyundai cars.
3. Sales of Hyundai cars spare parts.
VARIOUS FACILITIES AVAILABLE
AT TRIDENT HYUNDAI
MOTORS LTD:
Good infrastructures, qualified and trained man power,
state- of- art diagnostic equipment were the key elements in
making Trident Hyundai Motors a successful operating ASO.
DEPARTMENTAL STUDY:
SALES DEPARTMENT:
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48CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
It is an important part of Trident Hyundai, Davangere.
It mainly comprises of sale of passenger cars namely Santro,
verna, Accent, verna,Getz. The sales manager who is in
charge of sales and delivery of vehicles heads it. There are
sales executives appointed under him for a fixed territory.
The sales executives are responsible for receiving enquires
and working upon them. These sales executives are spread
out around throughout center Karnataka.
SALES PROCESS:
Reception of customer:
Creating a good initial impression and helping the customer
to relax and feel comfortable.
Discovery of requirement of customer:
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49CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Establishing the customer’s vehicle and lifestyle, needs and
beginning to develop the relationship.
Assessment:
Determining the trade in value of the customers vehicle if
they are seeking to part exchange it for a new vehicle.
Delivery:
Thoroughly preparing for and executing a vehicle delivery
program conveying that each customer fully understands all
operations of their vehicles and the services they will receive
through the dealership.
Follow up:
Keeping in contact of the customer throughout the ownership
existing.
SPARES DEPARTMENT:
Spares department involves sales of spare parts,
accessories, fitments related to cars. Separate accounts are
maintained for the department. Spares are sent by the
company where as other accessories are bought from the
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50CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
local market like seat covers, oils, lubricants with the
customer’s requirements and the current trend.
Spares are a department which needs continuous up
gradation of stock levels, in order to do this, ABC technique is
used. Orders for the spares is placed twice or thrice a month
according to the requirement. Stock statements are
computerized.
Hyundai Motors provides a special facility to the
dealers for dispatch of spares, as soon as the dealer gets
order for spares, which are urgent, and not available at the
showroom, these orders are directly referred to the company
through e-mail, telephone, etc. These items are delivered
within 24 to 48 hours.
ACCOUNTS DEPARTMENT:
Accounts department looks after the financial aspects
of the company. The accounts department at Trident Hyundai
is fully computerized. The computer operator’s work is
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51CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
invoicing, billing and updating of records, customer database
etc.
All the information is maintained in computers. Even
information about the company is updated regularly through
e-dos network system. There are two persons who work
under account in charge.
The company maintains the account, which is closed at
the end of the calendar year but the accounts at Trident
Hyundai is closed quarterly. In order to ascertain the
financial conditions of the dealer, the company does this,
called business management.
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3.4 PRODUCT OVERVIEW
“If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have
it at the beginning.”
- Mahatma Gandhi
Verna:
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53CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Hyundai Verna is a mid-size sedan that is based on the
concept of 'large on the inside and compact outside'. Verna
has a contemporary automotive design. It has a relatively
short bonnet, which gives it a cab-forward stance, and a
stubby, notchback-style boot.
Verna's interiors have a dual tone color theme that has a dark
tan top portion and a light, fawn colored bottom half to give
the inside of the Verna an airy, spacious feel. Hyundai Verna
has a nearly equal sized front and rear door which makes
access to the rear seat easier.
Hyundai Verna comes in petrol and diesel options. The diesel
option has a new 1.5-litre, 16-valve CRDi engine that delivers
a 110 PS of peak power at 4,000 rpm and a maximum torque
of 24 kgm from as low as about 1,900 rpm. The petrol option
has 1.6-litre engine that the VTVT (Variable Timing Valve
Train) technology. It generates a peak power of 103.2 ps at
5,000 rpm and a maximum torque of 14.9 kgm at 3,000 rpm.
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54CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
The top-end petrol engine variant of Verna comes with
features such as 2-DIN music system, alloy wheels, automatic
climate control, leather wrapped steering wheel and gear
knob, rear wheel disc brakes and ABS.
INDIA'S BEST PERFORMANCE
LUXURY SEDAN.
FEATURES:
Hyundai one of leading automotive giant has finally launched
it’s all new “Hyundai Verna Transform” in India. As we
know The Verna is already an award-winning and successful
model in India. It won many awards for its elegant styling,
performance and comfort.
But now the recently launched Verna Transform continues
the same Endeavour and elegance of the previous model but
with a bit of enlightened experience. Verna Transform is
trendy and stylish with bold and muscular exterior lines. In
addition, the new Verna Transform has some winning
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55CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
attributes including outstanding performance, impressive fuel
efficiency, time-tested quality, and high degree of reliability.
The Verna Transform is available in a range of attractive
colours including Crystal White, Stone Black, Sleek Silver,
Blushing Red, Deep Ocean Blue, Champagne Gold.
Highlights:1. European Design
2. Segment’s first Diesel Automatic
3. Redesigned Dash
4. More elegant Interiors
5. Slightly Increased Space
Pros:1. Powerful Diesel Engine
2. The 2 DIN music Player
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56CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
3. The superior ride quality
Performance:The Hyundai Verna Transform commits to deliver unmatched
power and outstanding performance with its refined and
powerful engine technologies. Equipped with a choice of both
petrol and diesel engine, it is available in two petrol variants
and three diesel variants.
The two petrol variants VTVT and SX VTVT are driven by a
powerful 1.6-litre engine associated with variable timing valve
train technology (VTVT). This high-performance engine churns
out 110 bhp and helps save fuel at low rpm and becomes
highly responsive at high rpm. The VTVT technology is
designed to improve fuel efficiency of the car and provide
optimized performance over a variety of driving conditions.
The petrol engine puts out 103.2PS @ 5500rpm and 146 Nm
of torque that peaks at 3000rpm and finds way into the Verna
Transform 1.6 VTVT and 1.6 SX VTVT. The diesel unit makes
110PS @ 4000rpm and 236Nm between 1900 and 2750rpm
and is available in three variants – 1.5 CRDi VGT, 1.5 SX CRDi
VGT & 1.5 SX VGT (AT). While both petrol variants and the first
two mentioned diesel variants are mated to a 5-speed manual
gearbox, the 1.5 SX VGT (AT) is coupled to a 4-speed auto’box
.
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57CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
INTERIOR AND EXTERIOR, STYLING AND COMFORT:
The actual modifications and changes in the Verna
Transform are very well noticed in the build and
styling. The new car retains the old contemporary
European looks but surpasses the former with
significant design revisions, luxurious interiors, and
improved exterior features.
The electrically adjustable ORVM with LED side repeaters add
class and convenience to the interiors of the new Verna
Transform. The new sedan spells improved definitions of
elegance, luxury, and functionality. In the interior, the Verna
Transform gets 2-DIN audio system with remote control. The
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58CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
new instrument cluster with silver surround dials and blue LED
illumination makes it easier to read important information.
Adding ride comfort to the driver and passengers is the new
fully automatic temperature control featured in the Verna
Transform. Hyundai has always focused on safety and security
aspects of their car. The Verna Transform is also equipped
with safety features such as height adjustable seat belts, anti
lock brakes (ABS) and EBD. The Hyundai Verna Transform
comes with collapsible steering column, central locking
system, child proof rear door locks, front fog lamps, and clutch
lock system. It also comes with keyless entry and anti-lock
brakes.
Statistics:Fuel Economy: [9.5 km/lt (City), 13 km/lt (Highway)] – 1.5
liter Petrol, [12 km/lt (City), 15 km/lt (Highway)]
Engines: #1.5L In-line 4, 109 bhp, Diesel
#1.6L In-line 4, 110 bhp, Petrol
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59CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
IV TH CHAPTER
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60CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a
beginning, a struggle and a victory. “
- Mahatma Gandhi
IV TH CHAPTER
SURVEY ANALYSIS AND
INTERPRETATION
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61CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
CONSUMER SURVEY ANALYSIS
Survey Analysis:
To know the reaction & attitude towards Hyundai Verna a
survey was undertaken. The sample size of the respondents
selected is 25. A structured questionnaire has been, used to
collect the response of the respondents regarding Hyundai
Verna. Interviews were also conducted with the respondents
& observation method was also used to have a better idea of
the attitudes of the respondents. This survey revealed the
following aspects.
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62CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Table –1: Showing Gender Group Of The
Respondents
Gende
r
No of
respondent
Percenta
ge
Male 20 80%
Female 5 20%
Total 25 100
Source: Field Survey
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63CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
MALE80%
FEMALE20%
PERCENTAGE
Most of the respondent were male, 20 respondents out of 25
i.e., 80% of overall survey.
Table –2: Showing Age Group Of The Respondents
Age (in years) No. of responden
ts
Percentage
15-20 3 12
20-25 5 20
25-30 7 28
30 & Above 10 40
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64CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Total 25 100
Source: Field Survey
12%
20%
28%
40%
AGE GROUP
15-20 20-25 25-30 30& Above
Most of the respondent age group is above 30 years, 10 out of
25 i.e., 40% of overall survey.
Table-3 Showing The Qualification Of Respondents
Qualification No. of respondent
s
Percentage
Above S.S.L.C 8 32
Graduate 9 36
Post graduation 5 20
Others (Like Diploma, ITI etc) 3 12
Total 25 100%
Source: Field Survey
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65CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Above S.S.L.C
GRADUATE POST GRADUA-
TION
OTHER(DIPLOMA,ITI,et
c)
NUM-BEROF RE-SPONDENT
8 9 5 3
PER-CENT-AGE
32 36 20 12
2.512.522.532.5
QUALIFICATION OF THE RE-SPONDENTS
Most of the respondent were graduated, 09 respondents out
of 25 i.e., 36% of overall survey.
Table-4 Showing The Occupation Of The Respondent
OCCUPATIO
N
NO OF
RESPONDENTS
PERCENTAG
E
Employee 7 28%
Business 10 40%
Student 3 12%
Houswife 5 20%
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66CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Total 25 100%
Source: Field Survey
EmployeeBusiness
StudentHouse wife
0
5
10
15
20
25
30
35
40
Percentage
Percentage
Most of the respondent were business men,10 out of 25 i.e.,
40% of overall survey
Table-5 Showing The Income Of The Respondent
Income Group No Of
Respondents
Percenta
ge
Rs. 5000-10000 3 12%
Rs. 11000-20000 4 16%
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67CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Rs. 21000-30000 6 24%
Rs. 31000 and
above
12 48%
Total 25 100%
Source: Field Survey
Rs 5000-10000 Rs 11000-20000
Rs 21000-30000
Rs 30000 and above
05
101520253035404550
12 1624
48
percentage
Most Income is above 30K of the respondent, 12 respondents
out of 25 i.e., 48% of overall survey.
Table-6 Showing The Usage Of Hyundai Verna Of
The Respondent
Usage No Of
Respondents
Percenta
ge
Below 1 Year 15 60%
1-2 Years 5 20%
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68CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
2-4 Years 3 12%
Above 4
Years
2 8%
Total 25 100%
Source: Field Survey
Below 1 year
1-2 year
2-3year
Above 4 years
0 10 20 30 40 50 60
Percentage
Percentage
Axis Title
Axis Title
Most of the respondent were using Hyundai verna from past
one year, 15 out of 25 i.e., 60% of overall survey
Table 7: Factors Influencing Buying Behaviour Of The Hyundai Verna Owners
Factors
Respondent’s factors
Percentage
Price 5 20%
Quality 6 24%
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69CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Mileage 8 32%
Brand 6 24%
Total 25 100%
Source: Field Survey
20%
24%
32%
24%
Factors
Price Quality Mileage Brand
Most of the respondent were influenced mileage factor, 8
respondents out of 25 i.e.,32% of overall survey
Table-8 Classification Of Respondents On The Basis Of Source Of Information
Source respondents
Percentage
Friends 5 20%
Family members 7 28%
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70CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Advertisement 9 36%
Other like Agent, promoters, etc.
4 16%
Total 25 100%
Source: Field Survey
0.5 1 1.5 2 2.5 3 3.5 4 4.5
5
7
9
4
sourcepercentage
Most of the respondent were updated about Hyundai verna
through advertising source , 9 out of 25 i.e., 36% of overall
survey
Table-9 Parameter Influencing Satisfaction Of Respondents Owning Hyundai Verna
PARA Hig
hly
Sati
sfi
ed
Sati
sfi
ed
Neu
tral
Dis
sati
sfi
ed
Hig
hly
D
issati
sfi
ed
Tota
l
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71CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
METERS
No of Res
% No of Res
% No of Res
% No of Resp
% No of Resp
% No of Resp
%
Looks
3 12%
10
40%
10
40%
2 8%
0 0%
25 100%
Price
2 8%
8 32%
12
48%
3 12%
0 0 25 100%
Power
1 4%
7 28%
14
56%
3 12%
0 0 25 100%
Luxury
3 12%
5 20%
12
48%
5 20%
0 0 25 100%
Safety
1 4%
9 36%
13
52%
2 8%
0 0 25 100%
Mileage
1 4%
7 28%
14
56%
3 12%
0 0 25 100%
Source: Field Survey
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72CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
look
s
price
power
luxu
ry
safe
ty
mile
age
0
10
20
30
40
50
60
PARAMETER INFLUENCING SATISFACTION OF RESPONDENTS
highly satisfiedsatisfiedneutraldisssatisfiedhighly disssatisfied
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73CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Most of the respondent were satisfied and neutral towards
LOOKS of the Hyundai Verna car, 10 satisfied respondent
out of 25 i.e., 40%. of overall survey, 10 neutral respondents
out of 25 i.e., 40% of over all survey
Most of the respondent were neutral towards PRICE of the
Hyundai Verna car,12 neutral respondents out of 25 i.e., 48%
of overall survey
Most of the respondent were neutral towards POWER of the
Hyundai Verna car,14 neutral respondents out of 25 i.e., 56%
of overall survey
Most of the respondent were neutral towards LUXURY of the
Hyundai Verna car,12 neutral respondents out of 25 i.e., 48%
of overall survey
Most of the respondent were neutral towards SAFETY of the
Hyundai Verna car,13 neutral respondents out of 25 i.e., 52%
of overall survey
Most of the respondent were neutral towards MILEAGE of the
Hyundai Verna car,14 neutral respondents out of 25 i.e., 56%
of overall survey
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74CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
V th CHAPTER
“An error can never become true however many
times you repeat it. The truth can never be wrong,
even if no one hears it. “
- Mahatma Gandhi
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75CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
V th CHAPTER
FINDING,
SUGGESTIONS
RECOMMENDATIONS
AND
CONCLUSION
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76CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Findings Of The Consumer Survey:
Following is a summary of major findings of the survey:
1. Majority of respondents are male
2. The Awareness level about the new Hyundai Verna car is
outstanding in the Davangere cities.
3. Majority of the respondent’s age group is 30 and above
years.
4. Majority of the respondents are graduates.
5. Majority of the respondent’s occupation is business
6. Majority of respondents are using the Hyundai Verna
from
below one year
7. Mileage marks the factors, which influenced to purchasing
behaviour of Hyundai Verna car.
8. Major income group is Rs. 30,000 and above per month.
9. Most of the respondents are come to know about Hyundai
Verna
car through advertisement. The major source of
awareness has been the television advertisement with
followed by news paper and friends and relatives at
respectively.
10. According to the respondents the most important
parameter while
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purchasing a car is mileage, followed by price then
comes maintenance. Safety is ranked, looks and brand
name according to the respondents.
11. The opinion about price was found “reasonable” by the
majority of respondents.
12. Most of the respondents are satisfied with the
performance of Hyundai verna
13. Most of the respondents are satisfied with the
availability of spare parts of Hyundai verna.
14. Most of the respondents feel the cost of car is reasonable.
15. Most of the respondents are satisfied with the after
sales service of dealer.
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Suggestions
A number of suggestions have been forwarded by the
Respondents for consideration and implementation by
Hyundai Motors for the smooth marketing of its prestigious
product Verna. Prominent suggestions have been pointed out
here which are as under:
1. Adoption of new technology for improving the fuel efficiency
of Verna, from the existing level.
2. Due to defective painting of newly released vehicles, the life
of the paint has come down to the greatest extent. This takes place
at the time of water service, and this defect should be rectified.
3. After sales services provided by dealer are bit satisfactory as
expressed by several users. Hence the company has to advice the
dealers to provide better service to its customers.
4. As spare parts manufactured and distributed by other than
Hyundai Motors are not of desired quality, the company itself has
to manufacture and distribute all the spare parts for its Three
Wheelers through its own retail outlets/dealers.
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5. Prompt supply of spare parts to the dealers when new
vehicles are introduced in the market.
6. Opening of authorized service centers in different parts of the
major city by the company is also suggested.
Recommendations:
Target segment: The target segments are the Business men
professors, doctors, and people working in the banks as well as the
insurance sector and small businessmen. These are the segments
that the dealer should concentrate for promoting the Hyundai
Verna car.
The target segment can also be defined based on the age
group of 35 and above years, as these are the people who have
shown keen interest in buying the car.
The income group of 10000-20000 p.m and 20000-30000 p.m
are the most likely people who would buy the car, so the dealer
should try to tap these segments of people.
As the awareness level about the Hyundai verna is well and it
is basically due to the television advertisement. One thing that is
quite noticeable is that television is the best source of awareness,
this is due to the fact that most of the people watch television.
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It is advisable to the dealer to conduct a customer’s meet for
Hyundai verna; the customers of the target segment should be
contacted and invited for the meet.
Have a sales promotion campaign like the MONSOON
DHAMAKA/ BONANZA where customers are asked to fill in their
names and address and drop it in a box. The lucky customers will
get free accessories if they purchase the Verna car. This could be
arranged during the customer’s meet.
As the target segment is the business men, doctors,
professors and people working in banks and insurance sector, they
can have a demo car in the showroom premises and have people
drop in their cards and conduct lucky dip contests for the
participants.
The news paper advertisements that are given by the dealer
are not that attractive, so they have to design a more eye catchy
advertisement which not only highlights the features of the
Hyundai Verna but it also highlights the fact that it has been
awarded the “car of the year”.
As Trident Hyundai have very good infrastructure and
servicing facilities, so Trident Hyundai should make the most of it
and should highlight it in their print advertisements.
M.S.B ARTS AND COMMERCE COLLEGE
81CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
As Trident Hyundai showroom is very much visible from the
high way, so to cash upon this advantage, they should place a
bigger board or a Hoarding of the Hyundai Verna in the strategic
location in the show room.
Conclusion:
The study helped me gaining valuable insights in accessing
the market opportunity for enhancing the sale of the Hyundai
verna car. This project has been a knowledge gaining
experience for me. This study has also helped me in
understanding the automobile industry.
Hyundai Motors is one among the automobile giants in
India. It has its presence in 4 wheeler segments and has
earned popularity from the users of these vehicles. The
present project work is a study of it’s 4 wheeler Verna a
luxury vehicle applauded by most of the users as best in that
segment.
M.S.B ARTS AND COMMERCE COLLEGE
82CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Though, Verna and Hyundai Motors have made name in
the market yet they suffer from certain limitations as pointed
out by the respondents. Again, respondents have given
certain suggestions to improve the performance and utility of
the vehicle. Therefore, it becomes necessary on the part of
Hyundai Motors to take in to consideration the suggested
measures to bring improvement in the performance of Verna.
Besides, there is a need on the part of dealer to provide
qualitative after sales service at reasonable cost, so, as to
enjoy customer loyalty and enhanced sales and profitability.
By interacting with the respondents, I have been able to
understand that understanding customers is an art and it
takes a very strong brand image for a company to retain itself
in the market. The results of the survey proved to be both
disappointing and encouraging. The respondents are well
aware of the Hyundai Verna car which is a good sign. The
Television advertisement is the major source of awareness,
the dealer must increase his advertisement and promotional
activities to create awareness among customers. The
respondents were not very positive about buying a Hyundai
Verna car, which was quite discouraging and a negative sign
for the company. Though there are many competitors in the
market for this car, the company has an advantage. But I
believe that Hyundai Verna has what it takes to become a
M.S.B ARTS AND COMMERCE COLLEGE
83CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
name to reckon with in the market and I offer my best wishes
for the same and hope that my work becomes useful for the
company.
CONSUMER QUESTIONNARIEDear Respondent
I am NAVEEN.M.S student of M.S.B. Arts and Commerce College Davangere, is conducting the survey, as a project of my tittles “Consumer attitude towards Hyundai Verna in Davangere City”. With special reference Trident Hyundai, Davangere.
So I request you to share your opinions towards Hyundai Verna by filling up these Questionnaires.
This is sincerely meant for academic purpose. The information which is provided by you will be kept strictly confidential & used only for academic purpose.
M.S.B ARTS AND COMMERCE COLLEGE
84CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
Your co-operation will be highly appreciated.
Thanking you yours faithfully,
(NAVEEN.M.S)
1. Name : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2. Address : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
3. Sex : Male [ ] Female
[ ]
4. Age group : a) 15-20 [ ] b) 20-
25 [ ]
c) 25-30 [ ] d) 30 & above
[ ]
M.S.B ARTS AND COMMERCE COLLEGE
85CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
5. Qualification : a) SSLC [ ] b) Graduate
[ ]
c) PG [ ] d) any
other ___
6. Occupation : a) Employee [ ] b)
Business [ ]
c) Student [ ] d) Housewife [ ]
7. Income Group : a) Rs.5000-10000 [ ] b)
Rs.11000-20000[ ]
c) Rs.21000-30000[ ] d)
Rs.31000&above [ ]
8. Do you own Hyundai Verna?
Yes [ ] No [ ]
9. If no, give reason.
a) Costly [ ] b) Not interested [ ] c) luxury
[ ]
d) if any other reason please
specify…………………………………
10. Since how long you are using the Hyundai verna ?
a) Below 1year [ ] b) 1-2 years [
]
c) 2-4 years [ ] d) above 4 years
[ ]
M.S.B ARTS AND COMMERCE COLLEGE
86CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
11. What factors do you consider while purchasing the
Hyundai Verna?
a) Price [ ] b) Quality [ ]
c) Mileage [ ] d) Brand [ ]
12. How did you know about the Hyundai Verna?
a) Friends [ ] b) Family Members [ ]
c) Advertisement [ ] d) If any other please
specify ………
13. Please rate (Tick √) the following parameters in evaluating the new Hyundai Verna car
14. Are you aware of the new Hyundai Verna car?
M.S.B ARTS AND COMMERCE COLLEGE
Parameters
Hig
hly
S
ati
sfied
Sati
sfied
Neu
tral
Dis
sati
sfied
Hig
hly
Dis
sati
sfied
a. Looks
b. Price
c. Power
d. Luxury
e. Safety
f. Mileage
87CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA
a. Yes
b. No
15. Your suggestion, if any :
……………………………………………………………………………
……………………………………………………………………………
…………………………………………………………………….
.......
Thank You for your kind co-operation.
RESPONDENT ‘S SIGNATURE
--------------------------------
M.S.B ARTS AND COMMERCE COLLEGE
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