Transcript
8/2/2019 Connected Car Webinar
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Mobile Future Webinar:
The Connected Car: What’s
Driving “Mobile” InnovationTuesday, October 18 at 1 PM (ET)
!
Presenters!
Jonathan+Spalter,!Chairman,!Mobile!FutureSco0+Nelson,!Director!of!Business!Development,!
ATX!Group/Cross!Country!Automo?ve!Services
Mark+Sagafi,!Business!Development,!Automo?ve,!Teleca
!
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Where+the+Connected+Car+
is+Moving
+Mark!Sagafi!
Head!of!Business!Development,!Automo?ve!
Teleca!USA,!Inc.!!
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Agenda
1.!What!is!the!connected!car!experience!!What!
will!cars!require!moving!forward!from!both!a!
UX!and!wireless!perspec?ve!to!give!
consumers!the!desired!infotainment!
experience!!!
2.!How!will!mobile!applica?ons!be!handled!
inside!the!vehicle!environment!!!
3.!InQVehicle!Smartphone!integra?on!–!
challenges!and!future!trends.!!!
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The!Car!is!Geng!Complex
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1.!The!Connected!Car!Experience
• Connec?vity!op?ons!• Handset!sales!by!type!• Instrument!cluster!issues!
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Connec?vity!Op?ons
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North!America!Handset!Sales!by!Type
!
4%+
72%+
0%!
10%!
20%!
30%!
40%!
50%!
60%!
70%!
80%!
90%!
100%!
2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015!
Percent of Total Handset Sales
Smartphones
Feature Phones
Basic Phones
• Android superphone popularity leading huge growth in North American smartphone volumes.
Source:!Strategy!Analy?cs!–!Wireless!Device!Strategies!(WDS)!
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Todays!instrument!clusters!
present!new!challenges:!!
DifferenBaBng+and+Personal+
HMIs+! Support!mul?Qownership!of!vehicles!!
through!!driver!profiles!
! Support!!UI!differen?a?on!through!!
advanced!MMI!frameworks!(Flash,!t,!!
Kanzi,!Mentor!Inflexion)!
! Support!mul?Qmarket!rollout!through!
localiza?on!
! Usability!concepts!for!direct!access!to!
main!func?onality!
NavigaBon+/+LS+via+Voice+
Control+
! HandsQFree!Echo!Cancella?on!!and!Noise!Reduc?on!
! Voice!Control!via!ASR!/!TTS!! Mul?modal!Inputs/UI!(Touchscreen,!!
JogQdial,!rotary!pushQbujon,!!gesture!control)!
! Local!Connec?vity!via!!Bluetooth/WLAN!!
for!CE!device!integra?on!
Challenges+
! Mul?QDriver!Ownership!
(Personalized!UI!and!sengs,!
PIM,!etc)!
! Connected!InQVehicle!Services!
! CE!device!integra?on!
! Lifecycle!Management!–!
Soware!/!Func?onality!
upgrade!
! ContextQaware!availability!of!
func?onality!to!prevent!driver!
distrac?on!
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1.!The!Desired!Consumer!Experience
• Familiar!user!experience!or!UI!from!tablets!
and!mobile!devices!
• Easy!access!to!services!• Secure!environment!
• NonQdistrac?ve!
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2.!Mobile!Apps!!
• How!will!mobile!applica?ons!be!handled!
inside!the!vehicle!environment!
• Safety!regula?ons!and!concerns!• App!storefronts!–!who!manages!these!
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3.!InQVehicle!Smartphone!
Integra?on!
• How!to!get!your!Smartphone!
experience!extended!to!
your!vehicle!
• Challenges!of!integra?on!• Future!trends!!
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Connec?ng!to!the!Cloud
• Services!on!your!Smartphone!available!in!the!
vehicle!via!Terminal!Server!
!
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How!Does!Teleca!Handle!
Connected!Car!Opportuni?es• Combining!network!access!and!entertainment!systems!to!provide:!!
• Crea?on!and!produc?za?on!of!inQvehicle!infotainment!and!telema?cs!
communica?on!plaorms!!
• Personal!informa?on!management!(email,!contacts,!calendar,!!
audio/video,!media!sync)!!• InQcar!audio!and!video!rou?ng!and!processing!!
• Loca?on!based!services!bringing!realQ?me!geographic!informa?on!using!
device/user!loca?on!informa?on,!spa?al!data!and!content!based!on!user!
preferences!!
• Web!2.0!for!enhanced!design!and!usability!!
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The+Future+of++++++++++++++++++++++++++++++++++++
the+Connected+Vehicle!
!
ATX Group, IncA Cross Country Automotive Services Company
Scott Nelson
Director of Business Development
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Cross!Country!Automo?ve!Services
and!The!ATX!Group
Markets
Connected!Vehicle
InsuranceRoadside
ATX – Connected Vehicle Services Business Unit of CCASDelivering cloud-based content and services to OEM
vehicles – promoting safety and relevancy
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CCAS!and!ATX
» Provide client branded services
» Over 100 corporate clients, serving 80 million vehicle owners» 12 million requests for services per year
» Roadside assistance network manages over 34,000 independentcontractors – one of largest in North America- responding to over 6 millionroadside events per year
» Nearly 2 million telematics subscribers across luxury and mass-marketplatforms (BMW-Hyundai-Lexus-Rolls Royce Motor Cars-Toyota).
» Services delivered 24/7/365, managed to SLA’s to four-nines.
» 6 response centers / 4 data centers
»
Privately held Cross Country Automotive Services established in 1972;
acquired ATX Group in 2008; together the enterprise is a leading provider
of services, technology that provide automobile manufacturers, auto
insurers with higher customer satisfaction, retention, and brand loyalty
with greater operating efficiencies.
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Penetra?on!/!Subs!/!Demand!
Data courtesy of ABI Research,
Aug-2010.
Connected Vehicle
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“Apps”!in!the!Car
• Which apps & services?
• Why in-vehicle?
• What interfaces?
• What’s the User Experience?
Content & Services from “The Cloud”
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CloudQBased!Plaform! for!Integra+ng!Connected!Vehicle!Services!
ATX Connected
Vehicle Platform
Carrier!Command!Control!Interface!
Vehicle!Gateway!Services!
Telema?cs!Business!Services!
OTA!
Protocol!Head!!Unit!
Telema?cs!Control!Unit!
PSTN!PBX!CTI!
CRM!VRM!Billing!
Content!Delivery!Services!
Data!Services!
Gateway!Services!!
Web!/!Mobile!/!Dealer!
Voice!Services!
Agent!Services!
Embedded+approach!to!BlueLink:!!
“To!Ensure!a!Consistent!and!!
EasyQToQUse!Experience.”!(Hyundai,!
2011)!
!
Hyundai
BlueLink
Carriers!
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Full!Connected!Vehicle!Example!Service!and!Contents!Suite!
P A
C K A G E S B U I L D! O
N! E
A C H! O
T H E R
MOBILEAPP
OWNERWEBSITE
CALLCENTERS
AND
IVR
IN-VEHICLE
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Challenges!to!Service!!!!!!!!!!!!!!!!!!!!!!!
&!Content!Delivery!to!Vehicle
• Bandwidth!&!Cost;!Business!Models!
• FutureQProof;!Vehicle!vs.!Consumer!Device!
Life!Cycle!• Scalability!• Security,!Vehicle!&!User!Data!Privacy!• User!Experience,!Driver!Distrac?on!• Deliver!globally!
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Handset!Linked!vs.!Embedded!Systems!What’s!the!eventual!solu+on?!
MINI CONNECTED / BMW LINK
On-Board App – Tethered Phone
Browser/Proxy - Embedded
Browser/Proxy – Tethered Phone
Embedded - Protocol
NetworkAccessDevice
Protocol Vehicle
User Interface
Data Interface
Tethered Phone- Protocol
Phone
Tethered Protocol
Vehicle
User Interface
Data Interface
BTWiFi
USB(DOV)
Phone App – Remote HMI
Phone
App Vehicle
User Interface
Data Interface
API
BTWiFiUSB
TERMINAL MODE (ONE FLAVOR)
Phone App – Terminal Mode HMI
Vehicle
User Interface
Data Interface
VN
C
BTWiFiUSB
Phone
AppVNC
BTWiFiUSB
App Vehicle
User Interface
Data Interface
Phone
Tethered
On-Board App – Embedded
NetworkAccessDevice
Vehicle
User Interface
Data Interface
App
Vehicle
User Interface
Data Interface
NetworkAccessDevice
Phone App/
Tether
Vehicle
User Interface
Data Interface
BTWiFiUSB
TRADITIONAL – ATX & ONSTAR STARTED 1976
TSP
FORD SYNC / TOYOTA ENTUNE
Some of these may be generalizations or approximations of exact architecture
EMERGING / PROMISING
Browser/
Webapps
Browser/
Webapps
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Challenges!–!Bandwidth!&!Cost!• Embedded!
– 3G/4G!hardware!ust!emerging!to!car!
– Costly!device!–!most!OEMs!have!been!reluctant!
– Separate!billing!today!
– BUT,!brings!reliability!and!“always!there”!connec?on!
• Handset! – Tethered!or!through!apps!on!the!handset! – Could!solve!data!cost!problem!(consumer!plan)!
– Unreliable!connec?on,!pairing!problems*!(*lajer!on!decline)!
– Some!believe!in!leveraging!content!already!off!the!smartphone!
onto!vehicle!interfaces!
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Challenges!–!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Vehicle!vs.!Consumer!Device!Lifecycle!
• Increasing!challenge!as!consumers!compare!digital!lifestyle!experience!outside!the!car!with!the!lagging!experience!in!car!and!
enduring!rela?vely!fixed!feature!set!for!10+!years!
(RL Polk 2010)Average consumer
replaces phone
18-24 mos
12 mos
CE device
development cycle
Vehicle development
cycle
3 years
Average vehicle
ownership period
50 mos…
Average
vehicle age
10.2 years
Vehicle features fixed according to today’s technology expectations
“today”
(RL Polk 2010)
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Approaches!–!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Vehicle!vs.!Consumer!Device!Lifecycle!
(*RL Polk 2010)
Average consumer
replaces phone
18-24 mos
12 mos
CE device
development cycle
Vehicle development
cycle
3 years
Average vehicle
ownership period*
50 mos…
Average
vehicle age*
10.2 years
Design in app-basedand updateable
vehicle architectures
Lauch with
“today’s” expected
content and apps
Add new app(s) or update in-vehicle
feature
Enhance a feature /
content capability
from the cloud with no
update to feature /
app in vehicle
Add new app(s) or update in-vehicle
feature
(*RL Polk 2010)
Enhance a feature /
content capability
from the cloud with no
update to feature /
app in vehicle
“today”
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Challenges!–!Scale!Disparate!Auto!App!Ecosystems!Not!Sustainable!
ToyotaEntune FordSync ChevyMyLink
Although great start, development, maintenance, and scalability of disparate appecosystems will be a huge challenge. High vehicle integration and testing costs,
cannot develop new apps and meet consumer demands quickly enough.
MINIConnected
KIAUVO
ATXOEM X
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an!
Scale!–!Unifica?on!/!Federa?on!
! Individualized or model-specific features
expressed with OEM BRAND’s identity and user
experience.
Safety & Security
ConvenienceInformation
Services
Voice!
Enablement!
UI!/!brand!
personality!
Authen?ca?on!
&!Security!
Provisioning!
and!Billing!
Wireless!
Management!(if!
embedded)!
Content!
Management!
+
and Partners!
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Challenges!–!Security!and!!Privacy!More!Connected!Vehicle!Demands!Tighter!Handling!
Of!User!Data,!Privacy!and!Security!
Vehicle &End User Data
• Vehicle security• Alarm
• Anti-intrusion
• Remote device
shutdown• Remote vehicleimmobilization
• Stolen Vehicle
Recovery
• Security inherent inpipe
• Secure sockets
(HTTPS)
• Deviceauthentication• Device
deprovisioning
Carriers
• Consistent privatenetwork access point to
vehicle
• Consistent
authentication andsecurity procedures• Fraud Monitoring and
security alerts
• Consistent policies and
audits around sharing of
user data• Authenticate, broker and
prioritize access tovehicle and data
ATX
Dealers
Automaker
Third-
parties
Owner and
family
members
Secure,
private
Secure,
private s e c
u r e
s e c u r e
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User!Experience!Individualized!or!modelQspecific!features!expressed!with!
automaker!BRAND!iden?ty!and!user!experience.!
Safety & Security
ConvenienceInformation
Services
Voice!
Enablement!
UI!/!brand!
personality!
Authen?ca?on!
&!Security!
Provisioning!
and!Billing!
Wireless!
Management!(if!
embedded)!
Content!
Management!
+
and Partners!
• OEM’s branded UI• OEM specified feature set
• Balanced with Personalizedfeature set
• Natural voicecommonization, consistent
access across all content
8/2/2019 Connected Car Webinar
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Challenges!–!Mi?ga?ng!Risk!of!Driver!Distrac?on!User!Experience!and!Driver!Distrac?on!Q!Complex!
versus
• Select apps allowed• Many apps ENHANCE safety and driving experience
• Vehicle-tailored interface, updateable from cloud• Evolves feature set according to automaker, end user and societal needs
• Workload management• Voice enabled access to services and content
balance
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THE!CONNECTED!VEHICLE!IS!NOT!JUST!ABOUT!
TECHNOLOGY.!!IT!IS!EMPLOYING!TECHNOLOGY!TO!
ENHANCE!DRIVER!SAFETY!&!CONVENIENCE,!
VEHICLE!SECURITY,!OWNERSHIP/BRAND!
EXPERIENCE,!!ENHANCE!REVENUE!OPPORTUNITIES,!CUSTOMER!RETENTION/
LOYALTY,!!REALQTIME!MONITORING!OF!VEHICLE!
PERFORMANCE.
THANK+YOU!Sco0+Nelson,+ATX+usiness+Development
snelson@atxg.com
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