Configure Price Quote as an Agent for Change
Post on 19-Jan-2017
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• Any technical problems can also be submitted in the Q&A Panel
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• Take part in the conversation on Twitter using #CPQAgent
Housekeeping
2 #CPQAgent
Today’s Speakers
3
Keith Putt
Director of Information Technology, Sales Technology
& Process
Elliott Yama
Associate Vice President, Intelligent Solutions
Marie Francis
Product Marketing Manager, CPQ
#CPQAgent
CPQ as the Agent for Change
4
Process
Stakeholders
Engagement
+
Recipe for Success with
CPQ Technology
#CPQAgent
+28 %
Quote Quality
Sales+7 %
Average Percentage Improvements Reported by Apttus CustomersSource: Apttus Customer Relationship Survey conducted May 2016 by an independent third-party, Satmetrix on 150+ customers randomly selected. Response sizes per question vary. QTC = Quote-to-Cash. CPQ = Configure, Price, Quote.
Apttus CPQ Increases Sales Revenue
+26 %
Faster QTC Cycle
+23 %
Faster Time to Quote
+21%
Reduced Rogue Discounting
+11 %
Deal Closure
Quote Volume
+8 %Deal Size
+6 %Win Rate+11 %
APTTUS CPQ +MACHINE LEARNING
Machine Learning is All Around Us
Self-driving Car
Personal Assistant
Page Rank, Search Results
Product Recommendations
Movie Recommendations
The Machine Learning Revolution is Now
8
Use machine learning to improve sales and marketing performance40%
Credit machine learning for improvements in sales performance metrics38%
Target higher sales growth with machine learning76%Source: Sales Gets a Machine-Learning Makeover, MIT Sloan Review, May 2016#CPQAgent
You Have to Move Beyond Legacy AnalyticsThe Apttus Intelligence Capability Pyramid™
Cognitive
Prescriptive
Predictive
DescriptiveReacting
Anticipating
Collaborating
OrchestratingWhat will happenand auto-adjust/inform
What will happenand how to handle it
Anticipating what will happen and assigning probability
Understanding whathappened usinghistorical data
Apttus Approaches Applications From An Outcome Perspective
Incentives toOptimize Behavior
BEHAVIOR
Machine-DrivenInsights to Maximize
Outcomes
INTELLIGENCETODAY
Single Platform QTCProcess Automation
PROCESS
Fully Integrated EnterpriseQuote-to-Cash Solution
on a Single Platform with Behavior & Intelligence
Apttus Unique CapabilityFragmented
Point Solutions & Manual Processes
Maximize Outcomes with Apttus Quote-to-Cash Intelligence
Quote-to-Cash Intelligence Use Cases
Prescriptive Sales Performance
Data-driven insights for all your reps to increase deal value and win more
deals
Prescriptive Product Intelligence
Find patterns between customers for data-driven product recommendations
Prescriptive Discount Intelligence
Analyze quotes for data-driven insights into winning discounts levels and sales
guidance
11
Elliott,
Intelligent CPQ Launches New Opportunities
13 #CPQAgent
Sales Intelligence
13
Intelligent CPQ Identifies:
• New Opportunities• Cross-sell and Up-sell• Product and Service
Bundles
Because I’ve looked at all the information about the opportunity and the customer and have identified the most relevant products and services.
Filter by:
• Similar customers• Promotions• Top performers• Sales incentives and
bonuses
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Insights and Behavior
#CPQAgent
Quote:
• Price• Quantity• Terms• Discount• Deal guidance
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Intelligent Guidance
#CPQAgent
Pricing Intelligence
Maximize Deal Value
Intelligent Workflow Approvals
• Empower Sellers
• Create New Opportunities
• Grow Revenue
• Increase Margins
• Close Faster
• Leverage Data
• Align Priorities
Changing the Game
20 #CPQAgent
Apttus CPQ as the Agent for Change
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Process
Stakeholders
Engagement
Recipe to Success for
CPQ TechnologyPurchased Apttus CPQ
#CPQAgent
• Global Organization
• Subsidiary of Amer Sports Corp.
• Sell fitness equipment and programmingin commercial and consumer markets
• Multi Channel – Direct, Dealer and online
Problem: Global Business on Different, Broken Systems
• Salesforce as Global CRM• North America: Existing CPQ tool not scaling• Globally: Disconnected Excel spreadsheets without controls• Channel and reseller strategies vary across locations
Solution Needed: A Global CPQ that Leverages Precor’sExisting Salesforce Implementation
Precor’s Priority Needs for CPQ
Internal Metrics
— Visibility of global product demand
— More defined weighted pipeline
— Global approval process
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Customer Engagement
— Professional quote presentation
— E-Signature
— Integrated tax calculations
#CPQAgent
Precor’s CPQ Process
1. Building Requirements
2. Selection Process
3. Design
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Recipe to Success: StakeholdersCPQ Technology Process Engagement
#CPQAgent
• 6 months with Cross Functional Team
• Review Sessions and Feedback
• Identify Gaps and Common GroundProcess
1. Precor Building Requirements
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• Executive vs Sales Operations Needs
Stakeholders
CPQ Technology
• Business Requirements
#CPQAgent
• Invited 4 Vendors to Present
• Demos, Re-Demos & Technical Demo
Process
2. Selection Process
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• Organized Global Cross Functional Team
• Executive Visibility
Stakeholders
Engagement
• 15 Minute Highlight Reel of Demos
• Recorded Meetings Available
#CPQAgent
• Review Existing Solutions
• Detailed Review of Master Data + Business Rules
• Understand Native Path of the Application
• Prototype and ReviewProcess
3. Design
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• Face-to-Face with Stakeholders
• Renewed Buy-in into Business Rules
Stakeholders
Engagement
• Transparency around Business Rules + Document Gaps in Business Process
• Conscious Decisions for Process Exceptions
• Review + Iterate#CPQAgent
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Building Requirements6 months
Cross FunctionalReview Sessions & Feedback
Identify Common Ground
Selection ProcessGlobal Team
4 Vendors15 Minute Highlight Reel
DesignFace to Face
IterateDocument Gaps
Question, Investigate & Recap
Recipe to Success: StakeholdersCPQ Technology Process Engagement
#CPQAgent
Preparing for UAT & Go-Live
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• Initial solution is a starting point
– E-Signature via
– Integrated tax calculations via
• Inside Sales Training
• Outside Sales Training
• Lower priority items for Phase One markets, post go-live, Phase Two markets
• Address High and Medium priorities prior to Phase Two markets
• Manage evolution
Add Your Screenshot to Layer Below Laptop Screen
#CPQAgent
“You don’t build systems for yesterday, and you ideally should not build them just for today. You should build
them for today and everything in the future.”
-Keith Putt, Director of Information Technology, Sales Technology & Process
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Q&A
33
Sales+7 %
Apttus CPQ as the Agent for Change
Stakeholders
Process
Engagement
#CPQAgent Visit apttus.com
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