CONFERENCE

Entrepreneurship... What It Is?

Greg Watson,... Entrepreneurship is:- Entrepreneurship is more than simply “starting a business.” The definition of entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value .

- Entrepreneurs see “problems” as “opportunities,” then take action to identify the solutions to those problems and the customers who will pay to have those problems solved.

Entrepreneurship... What It Is?

Are you an entrepreneur?We all have creativity (TNT Channel HD case), imagination (Matt Harding case) ; We all have talent (Shahid Nazir case); We all have passions (El Morro Fi case); We all have capacity to lead (Jessie case), we all can persevere (Danny MacAskill)

Some NEED A PUSH TO PUT IT AT WORK, Some Just Don't.

And... Do not be afraid of being wrong

You WILL BE!

Entrepreneurship... What It Is?

Presentation Content:1. Who Am I

2. What is Forex

3. What is Fxstreet.com

4. How we did it: 7 Secrets to Success

Who am I?

The Bright Side of Francesc

1. Degree in Economics by the University of Barcelona

2. PDD 2000 by IESE Business School

3. Research Manager at e-Business Center PwC&IESE

4. President and Founder of the International Forex Portal:Fxstreet.com

5. Major shareholder of FOREXSTREET SL

6. Business Angel at:– Lanta Digital, Venture Capital Fund (C)– ForexMagnates.com (Israel) and... – Kantox (C/UK)– Playfulbet.com (C)

7. Twitter: 9,500 followers8. Minute of Glory at La Vanguardia. June 16 th 2013

Fxstreet.com 3Q 2013

Pageviews: 11,000,000

Unique visitors: 800,000

Visits: 3,300,000

Who am I?

Who am I?

The Dark Side of Francesc

1. Failure in Batxillerat

2. Failure in Selectivitat

3. Almost Kicked out from University

4. From “lousy” job to “lousy” job till 30 years old No English, No computer skills, no experience...

5. 30 years old and working as a Counter Person at arestaurant in San Francisco

6. Mother-in-law to the bride: “Are you sure you want to marry him?”

Why Am I Explaining You This?

What is Forex?

The Foreign Exchange Market (Forex or FX)

The foreign exchange market is unique because of:

1. its huge trading volume representing the largest asset

class in the world. High liquidity.

2. its continuous operation: 24 hours a day except

weekends

3. the variety of factors that affect exchange

rates;

4. the use of leverage to enhance profit and loss

margins

Main Players

- Central Banks

- Large Banks

- Corporations and governments

- Financial institutions

- Speculators (Institutional, Retail)

Global Forex Market Size:

BIS (April 2010) average daily turnover $3.98 trillion

BIS (April 2013) average daily turnover $5.2 trillion

Retail Forex Market Size

Forex Magnates study 2013 = $360b

What is Forex?

The Industry View:

. Serious Commercial:

http://www.youtube.com/watch?v=V4FVHOMmJHE

. “Funny” Commercial:

http://www.youtube.com/watch?v=Q36gYUz5_W8

. Sexist Commercial:

http://www.youtube.com/watch?NR=1&v=WACzNjhrbKo

What is FXstreet.com?

Fxstreet.com Facts & Figures:

Fxstreet.com is a multi-lingual Forex Portal in

16 languages

Goal: To be the main international reference for

the Forex Market and its exchange rates.

Year of Fxstreet.com Launching: 2,000

Year of Foundation FOREXSTREET SL: 2,001

Partners: Setxi, Miriam and Francesc

First Salary: 2002

First Employee: 2003

Currently: 30 Employees in Barcelona/ 25 Overseas

What is FXstreet.com?

What is FXstreet.com?

Fxstreet.com Facts & Figures

Revenue 2011: $6MProfits: 40%Revenue 2012: $6MProfits: 24%Revenue break-down: 80% Advertisement; 18% B2B, 2% B2C95% of the business in English

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

FOREXSTREET SL REVENUE

Years

Eu

ros

(€)

The Early Years: 2,000 The First Version of the Site

2011: … And Today

How We Did It?

7 Secrets To Success:

Pencil ready?.....

How We Did It?

How We Did It?

Secret #1: WHY NOT YOU... JUST DO IT

. Invest your TIME

. Invest your TALENT

. Invest your BRAIN

So JUST DO IT! .... And BE PATIENT!

Examples:

- el Morro Fi (Catalonia)

- Jessie Thonburg (US)

- Shahid Nazir (Pakistan)

- Danny MacAskill (Scotland)

- Matt Harding (USA)

- TNT Channel (Belgium)

El blog del Morro Fi (Nov 2007)

Secret #1: WHY NOT YOU... JUS DO IT... EL MORRO FI CASE

El blog del Morro Fi

El blog del Morro Fi

Vermuteria el Morro Fi (Oct 2010)

Bar Mitja Vida (Dec 2012)

Jessie

Secrets #1: WHY NOT YOU... JUST DO IT... JESSIE'S CASE

. Jessie is a 16 years old girl from California

. To raise $5,000 to build preschools in South Africa and provide school supplies to impoverished children in Kenya.

. She developed a web site called:

Bracelets That Benefit

. Got involved classmates and friends

to make nice bracelets using African

colours that symbolize hope and change

. sell them on the web at $5 the piece.

Jessie

Jessie

Secrets #1: WHY NOT YOU... JUST DO IT... SHAHID NAZIR'S CASE

. Shahid Nazir (31 year old, Pakistan, 1y in Engliand)

. On his first day working on the fish stall in Queen's Market, Shahid’s boss told him to shout to the customers to get

their attention... and within months became an internet sensation.

How We Did It?

Secret #2: WORK HARD

- A Brilliant Idea is Important

… selling tunes a good idea???

- Be “The First” is Important

- and Execution?

... EXECUTION MAKES THE DIFFERENCE

Examples:

. Did you know that Bill Gates Launched Tablets In 2000 or even Apple launched a tablet in early 90's long before

2010 iPad?

. Did you know that Coffee capsule concept was patented in 1978 but did not succeed till middle 90's?

How We Did It?

Secret #2: WORK HARD

Example of Hard Work: Danny MacAskill

“list of injuries that include three broken collarbones,

two broken feet, a torn meniscus, a torn disc in his back,

and countless sprains, strains, and lacerations

—almost all of them from bike accidents.”

How We Did It?

Secret #3: BUILD A STRONG BRAND

Either Through:

Option A:

. Honesty, Ethics and Daily Work

Or

Option B:

Deep Pockets

How We Did It?

Secret #3: BUILD A STRONG BRAND.... HOW WE BUILD POSITIVE WORD OF

MOUTH?

We said we want positive WOM through Option A

. Being Honest:

- Mistakes on the house

- Cutting Win/Win deals

- Avoid deception (users, clients, collaborators):

. Turn Bad Experiences into Positive

. Having Ethics

- The end does not justify the means

- Collaborate vs. Compete

- Say NO to bribes, No to “smarts”

. Daily Work/Daily Actions

. feed-back in less than 24h

. direct line to CEO/President

. treating every single user, client, collaborator as the king

How We Did It?

Secret #4: GET THE BEST ON BOARD

How We Did It?

Secret #5: CREATE VALUE TO CLIENTS, VISITORS, COLLABORATORS

How We Did It?

Secret #6: LET YOUR WORK SPEAK FOR YOU

- Get trendsetters and relevant industry members on board. Get them love your work

- Make your product a need!

(Intel Inside case, FXstreet vs. Agencies case)

- Add excellent sales force to an excellent product.

- Let WOM do its job while you do yours

How We Did It?

Secret #7: TEST AND FAILURE

Wrapping Up..... Success is NOT a Paved Road!

Wrapping Up..... Learn English, START TODAY!

LEARN ENGLISH, GO GLOBALLY

- Spain is a small country with no business plan... Gloomy future

Even if you'll work locally, think Globally. Your market is the whole world

LEARN ENGLISH... Start today!

How?

- Take English seriously at school

- Watch TV or go to movies in Original version... Always!

- Use English subtitles

- You need to practice.... Go live to an English speaking country (at least 1Y )

Wrapping Up... Use Your Imagination, START TODAY!

THE POWER OF THE IMAGINATION

USE YOUR IMAGINATION... Start today!

Wrapping Up... Use Your Imagination, START TODAY!

THE POWER OF THE IMAGINATION

Sample1: Where the Hell is Matt?

Wrapping Up... Use Your Imagination, START TODAY!

THE POWER OF THE IMAGINATION

Sample2: TNT HD Channel Launching Case

Judit and Martina: THE BIGGEST CHALLENGE EVER!!!!

THE END