Computer Service Rates – Aim High or Aim Low? (Slides)
Post on 15-May-2015
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Computer Service
Rates – Aim High or Aim Low?
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Decide Whether to
Aim High or Low
with Your Computer
Service Rates
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Here are the
Advantages and
Disadvantages to
Each Approach:
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High Rates –
The Advantages
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1. Complete Fewer
Jobs to Earn the
Same Amount of
Money
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2. Attract
Prestigious or
Wealthy Clients
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High Rates –
The Disadvantages
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1. May be Out of
Reach for Some
Clients
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2. It will be Harder
to Sell Services to
New Clients
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Low Rates –
The Advantages
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1. More New
Clients Will be
Willing to Try your
Company Out
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2. Give You a
Strong Selling
Point Upon
Which to Market
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Low Rates –
The Disadvantages
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1. Attract “Bargain
Basement”
Customers
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2. It is Hard to
Increase them
Significantly
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You May Choose
to Pitch to the
“Luxury” Market
or Go for Volume
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Either is a Valid
Strategy, But so is
Positioning
Your Computer
Consulting Rates
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How Have You
Pitched Your
Computer Service
Rates?
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Share Your
Strategies in the
Comments Below
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Recommended Reading:
How to Start a Computer
Consulting Business 6 Proven Ways to
Build Your Initial Client Base
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