Componence social business@mark-tapley-kiev_20100921

By Ha VoSeptember 21st 2010@MarkTapley, Kiev

The future of social media is social business

Agenda

Introduction

My journey towards social business

Social business demos, please do interact!

Food for thought

I will be listening on Twitter

#MarkTapleyOr

@SimplyH

My goal today

Is to show you our vision of social business, the future of social media.

To inspire you to use social media more conscious to improve your relations with your customers, partners, employees and friends in order to achieve better results via their networks.

To trigger you to think more creative about how to provide more relevant and better service to your customers and their network, while being conscious about the potential word-of-mouth of every interaction.

MY JOURNEY TOWARDS SOCIAL BUSINESS

Why am I standing here?

Triggered by the power of word-of-mouth

78% of 26,486 say consumer recommendations are the most credible form of advertising (source: global Nielsen survey)

Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions (source: JupiterResearch - March 2007)

64% of consumers reported wanting to see user ratings and reviews (source: Forrester 2008)

82% of marketers agree that collaboration with customers will prevail over marketing (source: 1to1 Media survey of the 1to1 Xchange panel - April 2008)

#1: Social Networks are the most popular sites for the coveted 18-24 year old age group. That’s right, social networks beat search engines, web based email and most surprisingly porn (source:Time 2008)

Who is Ha Vo?

Some of my thoughts and visions

The essence of social media is to be social

The future of social media is social business in social comfort zones

Will Facebook be bigger than Google by 2013?

Can a cool search mashup be more valuable than Google?

Will my children microblog to about their health, to pay less for their insurance while get better healthcare?

Online is offline, it’s about real people

Web 3.0: The future is social business

DEMOS ABOUT SOCIAL BUSINESS

Please do interact!

Bring back real service as close as possible

Aggregate, personalize & interact

Know your visitors & interact

FOOD FOR THOUGHTI hope I’ve inspired you

I appreciate direct feedback

Who did NOT like my presentation?

Who has NOT been inspired by the demos?

Who would NOT advise my presentation to your network?

To consider social business

It’s about building real relations, frequent and relevant contact is essential.

Short term campaign thinking has no space here. Social business is a program with longterm ROI.

Don’t talk about yourself, others will do that for you. We just need to listen to them and provide them relevant service.

Don’t just think ‘What’s in it for you?’ but also ‘What’s in it for you and your friends?’

Social media is a cheap and effective way to keep in touch and to initiate word-of-mouth advertising.

It’s about durable interaction

Social media is positive ROI

ROI is also about interaction and inspiration

What is your viral ratio? (Avg. # invitations per friend) * (conversion) According to Seth Godin, >1.3 is good

Is there a group size that will grow itself? According to Facebook for them it was ‘5’

When does a group of friends grow themselves? Viral ratio within group? # views, likes, shares / user / period # interactions / user / period

Goal: “To be found before we were looked for”

THANK YOU VERY MUCHIt has been a pleasure!