Competence Center Social Media @ SAGA

anaXis – uw internet à la carte Social Media CC

Facts & Figures

http://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Targets

• Communicate• Email > SurveyMonkey > Twitter > Jott

• Collaboration• Chat > Wikipedia/eBay

• Education• iTunes > Podcasts > Second Live > Blogs

• Entertainment• Ads > Youtube > Gaming

Strategy - reality

Platforms

Platforms

Platforms

Networking and groups Pictures, events, Q&A … Places!! Pages

Followers Fans

Social bookmarking I like Share Apps

Profiling

facebook = market leader, community

facebook = market leader, community

Platforms

Platforms

Platforms

Personal / brand / enterprise Tweets Tweeps = followers, fellow tweeters Retweeting

Following = followers Follow = to follow

Social bookmarking Tweet this Apps

Direct messaging

! 140 chars !

twitter = sms, direct messaging

twitter = sms, direct messaging

Platforms

Platforms

Platforms

Personal > profile Groups > join, forum Company > company page CV Link with apps

Messaging Connections Amazon, TripIt, …

Based upon CRM

linkedin = contacts

linkedin = contacts

Platforms

Platforms

Platforms

Platforms

Company vs Personal Followers and follow Presentations

Social bookmarking Share

Download, embed, link, …

Also look at Prezi.com!

Slideshare = share knowledge

Slideshare = share knowledge

Platforms

Platforms

Platforms

Platforms

Platforms

+30k a day

+110k users, 90b dollars

+3400%, +400M checkins

Marketing

Client behaviour Learn how he makes choices, what he says and thinks

Feedback Ask for suggestions and opinions – crowd-sourcing

Ideas Search for new channels, ooportunities and projects

Advertising Free WOM, promotion

Experience To be acknowledged as an expert

How to start?

How to start?

NOT!

Some good reasons for NOT starting with Social Media: Everybody uses it My boss tells me to It’s free It’s hip and trendy It’s a great idea, as is

Math

Last year 70% traditional media budget, 30% new media > this year to 80% new media budget

1 miljard dollar for Web2.0-tools 56% community members login once a day cost/interaction = av. 8 euro via callcenter - 0,17 euro self-

service members of community spend 54% more facebook: 2.899.300, netlog: 2.963.534 (NL), linkedIn: 500.226 Twitter: +/- 59.000, +2% flickr geotag BE: 5.230.150 +41% Youtube: 226.700

(belgium, belgië, belgique)

Not just like that!

Rules – good to know: It’s long term Observe before interact 6 months needed Provide the way-out

Strategy

Watch! Explorer blogs, forums … for yourself Ask your target group Listen well

Create your own identity Make a lot of accounts Respect your targets

Be a sports and diplomat Stay focused Promote yourself and your products Seek your targets

That’s the way...

Create a strategy (company) Be honest Be devoted Be clear Tell your own story Don’t use robots or externals

Be yourself

Conclusion

Social media is all about conversations

You can’t controle the conversation, you can influence it

Influence has always been there, now it’s digital and online

Examples

http://twitter.com/telenet

http://twitter.com/telenet

Examples

http://www.youtube.com/watch?v=9qrzeYV2zZU http://www.youtube.com/watch?v=9qrzeYV2zZU

Examples

http://www.facebook.com/KLMhttp://www.facebook.com/KLM

Examples

http://www.facebook.com/frietjes http://www.facebook.com/frietjes

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Good cases

anaXis

What’s next?

What’s next?

Gamification- Status- Access- Power- Stuff

Virtual money?