Community Manager Measurement Secrets from Hootsuite
Post on 18-Jul-2015
58 Views
Preview:
Transcript
Measuring what matters How Hootsuite measures community building success
Community Manager, Americas @ConnorMeaks
Connor Meakin
11M+Users
worldwide
1600+EnterpriseCustomers
744out of the
Fortune 1000
Hootsuite VisionRevolutionize Communications via Social
Community VisionBe the most loved brand in social media by building lasting relationships with our users and inspiring Hootsuite fans
around the World
● Set some goals● Why we measure ● What you should measure● How we align KPI’s with our business goals: SXSW example
#Gameplan
Set your Goals:Brand awareness, sales leads, building Advocacy, etc
Challenge: How do we quantify these?
Step 1: Decide what story you want to tell
Step 2: Find out why, and pick your KPI’s (that rhymes)!
What? Be the most loved brand on social.
Why? Advocacy and loyalty to support our business goals ($$)
How? Social Engagement that adds value & shows our personality.
Engagement KPI’s
3. Share of Voice● Mentions vs your
competitors
1. Volume● Social mentions● Social Impressions
2. Engagement Rate
1. Focus on your core audience
2. Compelling images + GIFs
3. Refine your Tweet copy
4. Recycle what works
5. Show your personality
How to increase your Twitter engagement rate (TER)*
*These are tips from Jaime Stein & Hannah Clarke. More here: http://ow.ly/LjImE
Hootsuite at SXSW 2015
Social Impressions: Social Mentions:
Brand Ambassadors960 Ambassadors in 67 countries
Advocacy KPI’s
1. Membership #’s 2. Social Reach● Combined social
following of your membership.
Ambassadors Increase our Global Reach
AmplificationProduct releases shared with ambassadors to drive 200% more engagement & reviews
InsightsShare regional insights, offer product feedback and support initiatives in 22+ languages
SupportEngage and support our 15,000 registered customers in the Support Forum with 80% response rate
EventsDrive localisation efforts by hosting 200+ events in 62 countries
Empower engaged users to act as brand advocates to help build and grow Hootsuite’s global community
signup.hootsuite.com/ambassador/
blog.hootsuite.com/community-management-tip-brand-advocacy-program
blog.hootsuite.com/category/resources
Building a Brand Advocacy Program
100’s of FREE RESOURCES!
@hootcommunity
/hootsuite
/company/hootsuite
/+hootsuite
Hootsuite Ambassador Program
top related