Transcript
Internal and External Communications
CSISA Portal
CSISA Bulletin
CSISA fb Page
CSISA Web 2.0
CSISA
AV Materials
Media Relations – News Coverage
Public Relations - Methods and tools
Press Conference (or "news conference") Selection of time and placeSelection of journalistsControl over agenda
Press Release (or "news release") Written statement distributed to
the pressAccommodating media
requirementsNews story styleThird personQuotesReference to media contacts
Methods and tools (continued)
TheEventsEvents, which can also generate media
attentionAccommodating media requirements
DeadlinesPhoto-ops
“The Circuit”Television and radio talk show
appearancesOf Spokesperson or clientTailored to reach specific audiences
TWG Partners
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