COMMUNICATION PLANS

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COMMUNICATION PLANS

[ENTER FACILITATOR’S NAME AND CONTACT INFORMATION]

Developed by Troutman Sanders LLPDeveloped for the Virginia Department of Health

Funded by Centers for Disease Control and Prevention

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Toolkit Presentations Instructions for Use

¯ Toolkit Presentations are intended to be a companion to the Hospital Implementation Guide and should not be used in isolation.

¯ The Presentations are intended to serve as a starting point for the facilitator. The facilitator should thoroughly review the Presentation prior to use in Implementation Team, CRAG or Subcommittee meetings and customize the Presentation to meet the unique needs of the meeting participants.

¯ Pay particular to attention to the information provided in brackets ([ ]), which must be completed by the facilitator prior to use.

¯ Included in the “Notes” section of each slide are the following types of information:

• Slide Type, which indicates whether the slide is for information or discussion, serves as a placeholder, or is some combination thereof

• Planning Guide Section(s), which will direct the facilitator to the corresponding sections of the Planning Guide and Hospital Implementation Guide for further information

• Special Instructions, which provides directions for the facilitator to customize the slide for the intended audience

• Speaker’s Notes, which provides more detailed information to supplement the material on the slide

¯ Refer to the Hospital Implementation Guide for further guidance and helpful hints on effectively completing the process described in the Planning Guide.

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CRAG Members

[Enter names and departments of each CRAG member]

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Add slides from Altered Standards Overview and/or Chapter 1 presentation, as needed, to re-introduce the CRAG to the concept of altered standards and critical resource shortage response planning, especially if new members are involved.

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Chapter Overview Develop a communication strategy tailored to providers

Develop a communication strategy tailored to patients

Develop a communication strategy tailored to partners of the hospital(s) in the Planning Unit

Develop a communication strategy tailored to the public

Develop a communication strategy tailored to the press

Develop a communication strategy tailored to politicians

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DEVELOP COMPREHENSIVE COMMUNICATION PLANS FOR

EACH PHASE OF AN EVENT

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CommunicationPlan

What are the objectives of the communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Communication Plan Components

Who will be responsible for ensuring the plan is implemented?

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Your Audiences – The “6 Ps”

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Potential Message Objectives

Awareness

Endorsement

Buy-in

Public Outreach

Education

Input

Re-set

expectations

Correct misinformation

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Key Messages

Coordination with objective(s)

Phase of the communication plan

Timing of delivery

Key elements

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Potential Messaging Platforms

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What message(s) will you communicate to each audience and

how will you do this?

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Providers

What are the objectives of the communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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PatientsWhat are the objectives of the

communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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Partners

What are the objectives of the communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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PublicWhat are the objectives of the

communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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Press

What are the objectives of the communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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PoliticiansWhat are the objectives of the

communication?

What are the key messages?

What messaging platforms will be used?

Who will be responsible for communicating the key messages?

Who will be responsible for ensuring the plan is implemented?

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Questions?Questions?