Communicating Assets - Neighborhood Partnerships' RE:Conference 2014 assets session
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#ReConf2014 | NeighborhoodPartnerships.org
RE:SeedCommunicating About
Assets
If you want to build a ship, don’t drum up people together to
collect wood and don't assign them tasks and work, but rather
teach them to long for the endless immensity of the sea.—Antoine de Saint‐Exupery
YOYO vs WITT
Oregon has a history of ingenuity, innovation, and independence. The beauty and resources of
our state have inspired and nurtured us for generations. We have worked hard to come together, and to build communities and the
public systems – roads, schools, cities, and towns – that sustain us. If we harness our spirit and our
energy, and invest in people, we can create a better future for the next generation. We can
ensure that every person, every family, and every community in Oregon can prosper.
Portrait
Landscape
Analysis of news reports suggest that when
poverty is framed as a societal problem,
society is deemed responsible. Alternatively,
when news presentations illustrate poverty
with a specific example of a poor person,
responsibility is assigned to the individual.(Iyengar, 1990).
Different Stories > Different Solutions
Portraits
• Individuals
• Events
• Private
• Better information
• Fix the person
Landscapes
• Issues
• Trends
• Public
• Better Policies
• Fix the Condition
- Based on work by Iyengar and Gilliam
Stories of
place
Focus on
Solutions
Big picture
with faces
MEDIA CASE STUDY: Paid sick leave
Public
Health
School
Nurse
Mom/Nonpr
ofit
Restaurant
Owner
Sick leave
is good for
the health
of the
community
Sick leave
allows kids
to go home
when they
are sick –
keeping
everyone in
school
healthy
Sick leave
helps
moms be
healthy and
take care of
kids
Sick leave
keeps
employees
AND
customers
healthy
which is
good for
business
LEG. CASE STUDY: Affordable homes
for farmworkers
Tenants Owners Farmers Migrant
health care
official
Importance
of stable,
quality
homes
100%
graduation
rates
because of
supports
Affordable
homes for
workers are
good for
business
Affordable
homes are
a key to
family and
community
health
• The choice of messengers is
as
important as the message
itself.
• The message is reinforced or
undermined by the choice of
messenger.
• Knowledge and
trustworthiness, not
likeability or familiarity.
• Some messengers are not
credible we
assume they are biased toward
a
perspective.
• Unlikely allies can prompt
public
reconsideration
recommendation.
• Some messengers convey
specific
frames.
Teacher or case worker?
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