Commoditization to Automation - WTF Do We Do?
Post on 21-Aug-2015
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Commoditization to Automation WTF Do We Do?
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Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies
Expertise: Augmented Reality, Interactive TV App Dev, Gen X and Y Demo
Products: ZugMO, Webcam Social Shopper / Fashionista, ZugSTAR, ZugMUG
Founded: 2001
Location: Los Angeles (HQ) / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
PROFILE
HELLO… WE’RE ZUGARA
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Commoditization – Graphic (Definition)
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Commoditization
Commoditization is the dilution of a market sector's internal differentiation and competitive nuances in favor of a mass market where price alone determines consumer behavior. The industry's mode of competition thus moves away from innovation of the underlying, commoditized product and toward alternative methods of building value.
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Now anybody could claim they were ‘digital’ or ‘interactive’…
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Kinda like how Twitter’s made all these ‘social media experts’ today
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Looking Back to The Year 2000…
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The Web
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That Changed In Only 10 Years Time…
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We Saw AR For the 1st time…
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And knew this was the future of interaction with digital information
VIEW INTERACT
ACCESS
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So We Set Out To Build Our Own AR Tech….So We Wouldn’t Have to Answer
To “The Man”
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We Targeted E-Commerce and Identified A Problem…
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Shopping Offline Is An Emotional Experience
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Online, Not So Much
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The “consumer experience” has made very little progress in the last 15 years
Amazon1990’s
Amazon2010
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45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
Abandoned Carts
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Conversion rates are low, with the “gold standard” being between 2% and 3%
Low Conversions
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The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
High Return Rates
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What If Consumers Could Have That “At The Rack” Experience, Online?
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Enter Augmented Reality
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Augmented Reality Shopping - Fashionista
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• Commoditization of AR Services/Tech
• Open Source vs. IP
• Partnership Ecosystem
• Overall Balance of Services vs. Software Development
Challenges Still Ahead…
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