Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design

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Colour & Gestalt

JAMES COOK

THE PRINCIPLES OF VISUAL COMMUNICATION: AN INTRODUCTION TO GRAPHIC DESIGN

Colour Theory

Hue pigment

Saturation intense vs. dull

Brightness light vs. dark

The Colour Wheel

The Colour Wheel

Primary colours

Secondary colours

Tertiary colours

Complementary colours

Analogous colours

Subtractive colours

Additive colours

Gestalt Psychology

Emergence

Reification

Multistability

Invariance

Law of Closure

Law of Similarity

Law of Proximity

Law of Continuity

Law of Symmetry

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