Colors (Information)

COLORS

WHAT ARE PRIMARY COLORS?

Red Blue Yellow Can’t be created by other mixtures of colors

WHAT ARE SECONDARY?

PRIMARY + PRIMARY = SECONDARY Red + Yellow = Orange

Red + Blue = Purple

Blue + Yellow = Green

TERTIARY COLORSSecondary + Primary= Tertiary

Red + PurpleRed + OrangeOrange + YellowYellow + GreenGreen + BlueBlue + Purple

WHAT ARE COMPLEMENTARY COLORS?

Purple Red Orange Yellow Green Blue Opposite colors on the color wheel usually

work together on a color scheme

WHAT IS A COLOR WHEEL?

Between every two primary colors is a secondary color

PIGMENTS

PRIMARY PIGMENTSCyanMagentaYellowDifferent from primary colors

WHAT IS A SPECTRUM? A condition that is not limited to a specific

set of values Are always formed when a rainbow is formed

WHAT IS A RAINBOW?

Hung up water in the air Split up different colors caused by

wavelength

HOW DOES IT FORM?

Formed by sunlight shines through rain

WHAT IS WAVELENGTH? The distance between repeating units of a

propagating wave of a given frequency

HOW DO WE SEE COLORS? Eye is like a camera with lens to produce an

image It consists of 3 cones and 1 rod

WHAT IS COLOR PRINTING?

Process when printers produce a full colored image.

HOW DO THINGS GET THEIR COLOR?

By selective absorption and transmission

HOW DID ANCIENT EGYPTIANS OBTAIN COLORS?

Color Material Made From

Black Charcoal

White Powdered Limestone

Red Ochre

Yellow Iron Oxide

Blue Copper

Green Malachite

FACTS Color increases product acceptance by up to

80 percent.

Color improves readership as much as 40 percent.

Color increases understanding by 73 percent.

FACTS Color advertisements are read up to 42

percent more than similar advertisements in black and white.

Did you know that color accelerates learning from 55 to 78 percent?

Color can be up to 85 percent of the reason people decide to buy.

THANKS