Colonial Jobseekers - Social Media for the Job Search

Social Media for the Job Search

OverviewFundamentals of Any Search

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Targetingo Industryo Companyo Role

OverviewFundamentals…

Positioningo Experienceo Expertiseo Achievement

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OverviewFundamentals…

Relationship Buildingo Peerso Influencerso Hiring Managers

OverviewFundamentals…

Closingo Qualificationo Interviewo Negotiation

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OverviewFundamentals of a Social Search

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Targeting Positioning

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Relationships

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Closing

OverviewUnique Benefits of Social MediaPublic eye… Open door…

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ClosingQuickTime™ and a

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OverviewTwitter Basics - HomeTweet Stream

Tweet about work

“Retweets” @replies

Search words

OverviewTwitter Basics - ProfileYour tweets

Tweet to peer

Bio

Bloglink

Search for people

OverviewFacebook Basics - Group / Page

Hiring manager

Companyvision

Comment/post

OverviewFacebook Basics - Profile

Targetedads

Find pages/groups

Links

Overview

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Targeting Who’s being social?o Companieso Industry assoc’s

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o Follow/Likeo Listen/monitoro Interact

Fundamentals of a Social Search

OverviewFundamentals of a Social SearchPositioning

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How can you share your expertise?

o Share articleso Join conversationso Complete profiles

OverviewFundamentals of a Social Search

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Relationships

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Who’s being social?o Hiring managerso Peerso Influencerso Followo Join conversationso Add value

OverviewFundamentals of a Social Search

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Closing

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Is your online persona consistent?

o Unified messageo Supporting linkso Professional polish

OverviewSmall victories…

OverviewSmall victories…

Localinfluencers

OverviewSmall victories…

$100, 43 clicks, 700k impressions

OverviewAction Steps…

1. Pick 3 target companies2. Find their employees on Twitter,

follow them3. Find the Facebook page, Like it4. Search for the company name or

product on Twitter, join in the chat, share their articles

5. Repeat…