Collaborating for Innovation Success through Research-as-a-Service
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Collaborating for Innovation Success throughSuccess throughResearch-as-a-ServiceResearch as a Service
Professor Dr Jan ReckerProfessor Dr Jan ReckerWoolworths Chair of Retail Innovation
Information Systems School, Queensland University of Technology
Thi T lkThis Talk
• Innovation requires evidence-based decisions– Do you use it?Do you use it?
• Research-as-a-Service assists Innovations– Do you have access to it?
Fi di th i ht ll b ti tt• Finding the right collaboration matters– Do you have the right model?y g
“If the decision is going to be made by facts, then everyone’s facts […] are equalequal.If the decision is going to be made on the basis of people’s opinions thenthe basis of people’s opinions, then
mine count for a lot more “mine count for a lot more.
James Barksdaleformer CEO Netscape
Evidence means ability to innovateEvidence means ability to innovate
“The collected wisdom ofThe collected wisdom of baseball insiders is
bj ti d fl d “subjective and flawed.
In 2004, two years after adopting the sabermetric model, the Boston Red Sox win their first World Series since 1918.
Evidence means ability to innovateEvidence means ability to innovate
“The collected wisdom ofThe collected wisdom of baseball insiders is
bj ti d fl d “subjective and flawed.
In 2004, two years after adopting the sabermetric model, the Boston Red Sox win their first World Series since 1918.
What percentage of your p g yinnovation decisions are
id b d?evidence-based?
How do you make Innovation How do you make Innovation decisions?
Conventionaldecision-making
Evidence-based decision-makingdecision making decision making
• Typically relies on status (confidence)
• Is based on an understanding of truestatus (confidence)
• Often uses observations cases or
understanding of true cause-effect relationshipsobservations, cases or
anecdotes• Values existing or
p• Realizes the availability
of potential evidenceValues existing or common practices
• Runs the danger of• Opposes or neglects
tradition, intuition, Runs the danger of using flawed decision models
folklore and rules of thumb
Levels of EvidenceWhich level is the basis for your decisions?
ExamplepThe danger of case studies
“A M i i iP d th t d ’t k”“A Magazine is an iPad that doesn’t work”
ExamplepThe danger of case studies
“P h t f t ”“Paper has a great future”
Requirements for evidence-basedRequirements for evidence based decisions
Data awarenesswhat data is appropriate?
What data is available?What data is available?
What is the quality of available data?
The ability to understand scientific conceptsValidity and reliability
Statistical significance and sample size
Replication and biasReplication and bias
The ability to analyze, interpret and evaluate statistical informationDetermine appropriate analyses
Identify appropriate visualizations
Consider limitations and assumptions
C i t ff ti l d t lCommunicate effectively and accurately
Th R h S iThe Research as a Service M d lModel
Collaborations with Universities andCollaborations with Universities and other Research institutions can i t R h i i tinsert Research-as-a-service into as an organizational innovation gsupport service.
Th R h S iThe Research as a Service C tComponents
• Novel conceptual perspectivesNovel conceptual perspectives• Rigorous scientific principles• Quality empirical evidence
U bi d b ti• Unbiased observation
Example #1Positive Deviance in BakeriesPositive Deviance in Bakeries
Example #1Positive Deviance in BakeriesPositive Deviance in Bakeries
“Wh i i “Where in our company is innovation and success already y
happening?
Novel Perspective: Positive DevianceNovel Perspective: Positive Deviance
a practice that stands out from a pool of comparable practices as it shows better performance under the same environmental conditions.A shift in management thinking, from “fixing errors” to “rewarding and learning from the best”
Rigorous scientific principlesRigorous scientific principles
Who is truly successful?
Positive Deviant
Positive Deviant
Positive Deviant Positive Deviant
Why are theytrulysuccessful? m
ance
Positive Deviant
Positive Deviant
successful?Which trueroot causes
proc
ess
perfo
rAverage
Positive Deviant
can we insertelsewhere to improve all
Sal
es p
pprocesses?
Number of customers
Unbiased observationUnbiased observation
Quality Empirical EvidenceQ y p
“It’s not necessarily the process”It s not necessarily the processeveryone follows the same process model
“It’s not the competition”process performance independent from local context
Individual motivation and the willingness to‘do something extra’do something extra
Clever use of mark-downs, baking scheduling
Culture: collaboration and communication between depa tmentsdepartments
Exchange of ideas inter-departmental
Creativity: finding new solutions for products,Creativity: finding new solutions for products,display and service; willingly deviate from standardized process.
Exchange of knowledge between storesExchange of knowledge between stores
The Difference?
%]
Bottom10%
Top10%
25%Percentile
50%Percentile
75%Percentile
ce [
in %
rofr
man
co
cess
per
Pro
Cumulative number of store processes
Improving 10% Improving 90%
KKeyyTakeawaysTakeaways
Collaboration for research as a serviceCollaboration for research-as-a-service
#01 Research-as-a-Service l d t i t#01 leads to conscious competence.
AdoptionAdoption
Unconscious ConsciousCompetence Competence
UnconsciousIncompetence
ConsciousIncompetence
#02 Beware ofll b ti t d ff#02 collaboration tradeoffs.
ManagementLong live the difference
Management (used to express appreciation of diversity).
Woolworths QUTWoolworths QUTGain Competitive Advantage Create knowledgeInternal to Woolworths Tell the worldShort, outcome based communication All the exciting details of new information
must be shared.Outcome focus communication Capture all knowledgeGet to the outcome quickly Explore all possibilities. Time is secondaryW ill k ti E id b dWe will make some assumptions Evidence-basedInvolve people that can implement Involve people with knowledge
#03 Find your Collaboration Model.#03Governance L li th Governance Long live the
difference (used to express appreciation
of diversity).
Prof. Jan Recker, PhD
Woolworths Chair of Retail InnovationWoolworths Chair of Retail InnovationInformation Systems SchoolScience and Engineering FacultyQueensland University of Technology
email j.recker@qut.edu.auweb www.janrecker.comtwitter janreckertwitter janrecker
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