Transcript
COLGATE PALMOLIVE COMPANY
BY- ABHINAV CHANDRANSIT
AboutThe Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal products, such as
• Soaps
• Detergents
• oral hygiene products)
1902 -Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.
1906 -Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.
1908 -Colgate is incorporated by the five sons of Samuel Colgate. -Ribbon opening added to Colgate tube: “We couldn't improve the product so we improved the tube.”
1928 -Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
1930 -On March 13, Colgate is first listed on the New York Stock Exchange.
a powerful now-global brand equity for cleaning -products.
History
1953 -Colgate-Palmolive Company becomes company's official name.
1956 -Colgate opens corporate headquarters at 300 Park Avenue in New York City.
1962 -Colgate opens research center in Piscataway, NJ. -Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries around the world.
1975 -Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need.
1978 - The object of the offer for sale of shares made to the Indian public during November was to reduce the non-resident holding to 40%. This offer for sale was made by Colgate-Palmolive Company, U.S.A., to the resident-Indians public to comply with FERA, 1973. As a result, 11,79,000 No. of equity shares of Rs 10 each were offered at a premium of Rs 15 per share.
2010
- Colgate Palmolive (India) Ltd has appointed Mr. Paul Alton as the Whole-time Director of the Company effective September 01, 2010, subject to the approvals of the Central Government and Shareholders of the Company. Mr. Alton will head the Finance function and be the Chief Financial Officer of the Company.
2011
- Mr. Niket S. Ghate has been appointed as Vice-President - Legal, Company Secretary & Compliance Officer of the company.
2016
-Colgate-Palmolive (India) Limited, has launched Colgate Sensitive Pro-ReliefTM (CSPR) Enamel Repair -Colgate-Palmolive (India) Limited recently launched a new television commercial for its popular youth toothpaste brand - Colgate MaxFresh -The Company has allotted the Bonus Shares to its shareholders in the Ratio of 1:1.
1. Products• Oral Care
– Coalgate dental cream– Coalgate active salt– Coalgate max fresh– Coalgate total 12– Coalgate plax– Coalgate 360 ActiFlex– Coalgate extra clean gum care– Coalgate sensitive toothbrush– Coalgate 360 tooth brush– Coalgate Zig Zag
• Professional Care
- Palmolive Thermal spa- Palmolive aroma shower gel relaxing- Palmolive naturals liquid hand wash family health- Palmolive naturals moisturizing body wash milk and honey
- Axion- Dish Washing Paste- Palmolive dish washing paste
• Home care
2. Price• Based on the competitors price
• Charging higher premium which focused on consuming and lower income classes
• Pricing done on the basis of price points
• Packing would be customized on the basis of price points.
3. Promotion• They positioning Coalgate dental white cream and toothpowder
towards rural rich segement
• For rural consuming class they endorsing cibaca toothpaste
• Advertisement through TV media, print media
• FM radio for urban population & MW and SW radio for rural population
• Hoarding on national highways.
4. Place
• They would try to increase product penetration to rural population
• They would try to increase the wholesale to smaller towns
• They would track the distribution path so that they are covering all the village area around the town.
Sales
Oral CarePersonal CareHome CareOthers
Awards• Colgate has been ranked as indias #1 most trusted brand across all
categories from 2003 to 2007
• 51% market share in the toothpaste segment
• 48% market share in the toothpowder market
• 30 % share in the toothbrush market
• On 4sept,2009, colgate- Palmolive SRK as its Brand ambassador.
Brand Ambassadors
• Coalgate Palmolive : Priyanka Chopra
• Coalgate super flexi toothpaste : Virat Kohli
• Coalgate Max Fresh : Ranveer Singh
Strength• Strong financial performance
• Focus on innovation and new product launches Colgate business planning initative
Weakness• Product research
• Highly leveraged
Opportunity• Emerging market growth• Deploying advance technologies• Growing Hispanic population in the US
Threats• Competitive landscape from other private label growth• Increasing commodity prices• Falling consumer confidence in the US
Competitors
• Hindustan Unilever Ltd
• Procter & Gamble (P&G)
• Church & Dwight Co. Inc
• The Clorox Company
• Kimberly-Clark Corporation
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