coca-cola

CHAN MEN YING 1102317DAKSAYANI GOPALAN 1006703

DANESWARY GANESAN 1100248

DHEVIA NAIDU MANOHARAN 1201142

MEGALA RAJ KUMAR 1005323

TAN ZHI CHYI 1102281

[ GROUP MEMBERS]

WONG HUI YING 1102605

Ethical Dilemma

• world's largest beverage company that operates the largest distribution system in the struggles with ethical crises

• Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide; the company has an incredible opportunity to excel in all dimensions of business performance

• Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, the company has some catching up to do

MARKETINGETHICS:

4P

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CONCLUSION

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