Transcript
Ecodesign Centre (EDC)
“build capacity and capabilities in industry, public sector organisations and higher education so that effective ecodesign can happen in Wales”
established in September 2006 through core funding from the Welsh Assembly Government
– deliver ecodesign initiative– develop centre of expertise on
ecodesign for Wales
what does EDC do?
• applied research (knowledge creation)– demonstrations with industry
• knowledge hub (knowledge transfer)– communications– training resource development and delivery
• connecting agent: policy | industry | education | academia | 3rd sector• international partnerships
Our philosophy is simple, if you can measure it, you can
reduce it.
Orangebox
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challenging goals for Orangebox
comprehensive “environmental” design processtarget zero landfill (85% reduced in 2 years)offer product take-back – end-of-life managementincreasing use of recycled content to 50%zero VOC emissionsefficient transitsupply chain initiativesFSC / PEFC
perceived benefits of ecodesign
strategic
innovation
new product/service ideas
long term gains
changing the value equation
emerging revenue models
internal
reduced production, compliance, end-of-life treatment costs
better communicationsimproved brand perception, differentiation
“added value”
motivated, healthy environmentally aware staff
external
resource efficiency waste minimisation / avoidance
on-site recycling reduced packaging transit packaging (in/out) and point of sale
potential for material re-use
if it’s so good why isn’t every company doing ecodesign?
managerial, process and system barriers e.g.
lack of managerial and operational resources lack of awareness, training, and motivation of employeesfailure of managers to harness the strategic considerationscompeting policy rationales (e.g. environment and innovation)SMEs “can’t or won’t act” - i.e. uncertainty / poor
appropriability
strategic fit
negotiating language
understanding trade-offs
different perceptions
different perceptions
what value(s)
co-development?
create platforms
in the last decade, our context has changed (…)we not only need empathy for individuals, but
also need to get the pulse of the collective.
aradhana goel - lead service designer/strategist, IDEO
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