Co design 2012

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A brief description of the process of Co-Design as we use it at Butterfly WOrks, Learning and New Meda

Transcript

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

Co-Design

Process

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

HOME

Social need

Active problem owner

Full process takes about 1

year

Describe the problem

specifically

Who is the (perceived) target

group

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

HOME

Desk research

Issues, statistics

Tech research

What is the technological

landscape

People research

Find bloggers, illustrators,

web/mobile programmers, change

makers

- Draw your actor network

Context research

Research the target group’s media,

information and life style

preferences.

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

HOMEYou can find inspiration

everywhere!

Similar programs, other

contexts.

Other program, same contexts.

Develop ‘Proof of Principle’

and Visual Prototypes

Inspiration everywhere

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

HOMEYou can find inspiration

everywhere!

Similar programs, other

contexts.

Other program, same contexts.

Develop ‘Proof of Principle’

and Visual Prototypes

Paper prototyping

Proof of principle, protoype

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

Co-Creation Workshop

Share prototypes

Discuss & choose, Mix & Match

Develop characters

Develop Use cases, User

profiles, Issue maps

Work out logistics, launch plans

Visiting locations

Partner agreement

HOME

Character styles

Paper protoype testing

Workshop

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

Making product

Agile Collaboration (online)

with Local Creatives

Texts

Cultural sensitivity check

Visual development

Technical development

Sign Partnership Agreements

HOME

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

Pilot

Testing Workshop

Testing product with groups

Iterate, Fine tune,

Launch details

Distribution plans

HOME

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

Solution

Launch & Implementation

Iterate (fine tune, repeatedly)

Upscale

Actor Network Evaluate

HOME

SOCIAL NEED

RESEARCHCO-DESIGNSOLUTION

PILOT INSPIRATION

CO-CREATIONMAKING

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