Transcript
blue purple
blue2purple confiden.al & proprietary
Web
Analytics
…
Don’t stop at eCommerceThe more you measure, the more you’ll know
Note: More and more information is consumed without page views
Explore your site
Find the things that matter
content interactionvideo player (load, video end/stop early, mote/volume, go to video URL)map interaction
Events:
MicroConversions: But also
SubscriptionsLikesFree TrialCustomer supportFAQ…
4 Rules of a KPI: 1- simple, uncomplicated 2- pertinent to objective 3- delivered timely 4- instantly qualifiable —> how many metrics are key ?
Collect Data
Analyze Metrics
Provide Context
Propose Solu.ons
Take Ac.on
Your data tells a story of how people are progressing
Miss Search
Actively Searching
Bookmark-Man
High Brand
Loyalty
eMail Visitor
Going for call to action
Mobile Geek
Could be a potential desktop
converter
Segment your
visitors!
Important!!Not every visitor is a customer…
Why do some people don’t
convert? à Get to know them better
Online Surveys
Ask probing questions on
most important pages of
website (through G.A. segmentation data)
A/B Testing
Spying
Strategies
4 components to measure
VisibilityCreatives
ContinuityConversion
Attribution Modeling
Approach
35 15 15 35 25 25 25 25
5 15 30 50
0 0 0 100
5 25 15 45 10
100 0 0 0
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