CLIA Columbus Day - Guy Zitter

0200,000400,000600,000800,000

1,000,0001,200,0001,400,0001,600,0001,800,000

The growth of cruise

Source: G. P. Wild (International) Limited

571%

Mail readers - consistent cruisers

Source: NRS April 1992 – March 1993

180,000

Mail readers - consistent cruisers

Source: NRS April 1992 – March 1993

180,000653,000

Source: NRS April 2012 – March 2013

Mail readers - consistent cruisers

Consistently in love with cruise

Source NRS April 1992 – March 1993 & NRS April 2012 – March 2013

1 in 354%

The daily newspaper market

Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013

1993 2013

12.9 million circulation

36.7 million readers

7.4 million circulation

19.5 million readers

The Sunday newspaper market

1993

15.8 million circulation

46.4 million readers

2013

7.1 million circulation

20.7 million readers

Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013

-42.6% daily-54.7% Sunday

1993 201310

12

14

16

18

20

22

24

26

13.7

23.2

12.9

23.6Daily Mail The Mail on Sunday

Ma

rke

t sh

are

%

Source: ABC

Mail Newspaper’s share

Investing in the future

Jun-

08

Aug-0

8

Oct

-08

Dec-0

8

Feb-0

9

Apr-0

9

Jun-

09

Aug-0

9

Oct

-09

Dec-0

9

Feb-1

0

Apr-1

0

Jun-

10

Aug-1

0

Oct

-10

Dec-1

0

Feb-1

1

Apr-1

1

Jun-

11

Aug-1

1

Oct

-11

Dec-1

1

Feb-1

2

Apr-1

2

Jun-

12

Aug-1

2

Oct

-12

Dec-1

2

Feb-1

3

Apr-1

3

Jun-

13

Meteoric Rise of MailOnline:July 2013:• 3.8m daily UK Unique Browsers – record month!• +243% over last 3 years

• 8.8m daily global Unique Browsers• July 22nd – highest ever day with 10.6m• Broke hourly traffic record with 1m UVs in single hour!

Daily UK UBs

Source: ABCe/ Omniture May 04 – June 13. Figures include apps as well as website. * First time apps included = Sep 12

*

46

26

12 10 913

109

54 5 5

3935

1712

912

MailOnline outperforming

Source: comScore Key Measures Unified UK June 2013 *Panel Only. PC Only. Average no of sessions/ mins/ page views per person per month

Visits Per PersonTime (Mins) Per Person Page Views Per Person

MailOnline Yahoo! News MSN NewsTelegraphGuardianBBC News*

The UK’s largest ‘newsbrand’

20.8m18.2m 12.8m

Source: NRS PADD Jul 12– June 13 + comScore June 13(Monthly reach)