City university - Hyperlocal Dichtbij 13052011

City University London13 May 2011

we are

(dichtbij = close to me)

The Hyperlocal Highway

Goals• A hyperlocal, hyperpersonal, hypersocial

platform for every Dutch citizen –

mobile & web, well timed

• Sustainable businessmodels around the

offered hyperlocal information

• A way for journalism to reinvent itself

What did we do?4 task forces (feb-june 2010)

• ICT, Content, Business, Marketing

4 pilots (started august 2010)

• 1 Commercial, 1 Community, 2 • 1 Commercial, 1 Community, 2 Aggregation

Project Team, (6 people)

Platform: Open Source Drupal

Businessplan based upon pilot-learnings

National Roll Out starting June 1

What we learnedJournalism can be a two way business

An active community means returning visitors

Social Media essential in community building

Hot news is needed for peaksHot news is needed for peaks

Aggregation offers a safety net for news

Go fast, make mistakes - but don’t be wrong for long

Tech & Content are pillars, but…

Describe your businessmodels before starting

In Short:

An attitude that reflects the

needs of the community you are

working for/withworking for/with

Closest possible cooperation

between editorial and commercial

activities, people

In Short:

An attitude that reflects the

needs of the community you are

working for/withworking for/with

Closest possible cooperation

between editorial and commercial

activities, people

What’s really shaping

journalism’s future:

attitudeattitude

Think Niche

Get Personal

© Rikkert Walbeek

Be Social, Act Social

© Bullmarketing

Publish Real-Time

Be Easy-to-Use

Be Transparant

Mistakes are no #Fail

Outside knowledge…

& your own skills

Be Involved

Collaborate, don’t Invent

Mutualize

Act Entrepreneurial

Pile up Small Change

Break down the Castle

In Short:

An attitude that reflects the

needs of the community you are

working for/withworking for/with

Closest possible cooperation

between editorial and commercial

activities, people

Journalist Sales

Traditional roles in media

Uitgever

Journalist Sales

UitgeverPublisher

Traditional roles in media

Plus a new role

Enable conversations

Activate knowledge

Connect (to) groupsConnect (to) groups

Facilitate contact

Manage the community

In short:

communitymanager

Journalist Sales

Old

Journalist Sales

+ new

Journalist Sales

Old + New

Journalist Sales

Old + New

Publisher

Communitymanager

Journalist Sales

Publisher

Communitymanager

Journalist

Entrepreneurial

Journalist

Sales

Publisher

Communitymanager

Journalist Sales

Publisher

Entrepreneurial

Journalist

Niche journalist

Communitymanager

Journalist Sales

Publisher

Entrepreneurial

Journalist

Marketeer,

SEO-managerNiche journalist

Communitymanager

And now…

TMG is investing in dichtbij

From 3 pilots to national

From 10 people to 100+From 10 people to 100+

Central & local marketing

Connections with TMG-brands

We’re making money

http://youtu.be/ZxoOhfD0aVI

we are

bartbrouwers@dichtbij.nl

twitter: @brewbart