City Gateway launch Cuckoo Wharf

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Launch of Cuckoo Wharf, Birmingham. Launch date: 03.01.2011

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City GatewayLaunching an Outdoor Spectacular at

Cuckoo Wharf, Birmingham. 03.01.2011

City Gateway Media

• Established 2007

• London, Manchester and Birmingham

• Specialist DOOH sales contractor

• Targeting key locations

• Innovative, flexible and competitive

Cuckoo Wharf -Location

• Nr. Spaghetti Junction, M6• Lichfield Road/Cnr Cuckoo Road• Head-on, city bound traffic• D.O.T Traffic score= 560,000• Comparative site VAC= 232,000

Site details• Iconic structure• 1x 96D (10’ x 40’) LED

screen– City bound

• 2 x 48 sheet light boxes– 1x Outbound to M6/Sutton

Coldfield– Exit Star City onto Lichfield

Road N/S

Digital 96 sheet

• 24 x second loop– 3 x 8 sec Ads (33% SOV)

– 150 x loops/hour

– 0600-2400hrs

• Ratecard– 1x 8 sec/loop= £5,000

– Period: 2 x weeks

– Launch date: 3rd January, 2011

48 sheet backlights

• Panel 0001-Lichfield Road– Homebound traffic

• Ratecard: £1,950 • Period: 2 x weeks• Introductory offer: £1,550• Production inclusive• Available now!

48 sheet backlights

• Panel 0002-Cuckoo Road– Exit traffic Star City

• Ratecard: £1,520 Introduction offer:£1,210

• Production inclusive• Available now!

Cuckoo Wharf- Iconic Advertising structure for your brand

Cuckoo Wharf- Iconic Advertising structure for your brand

Local Knowledge• Just off junction 6, M6• 10 x minutes from Birmingham Centre• Used by ‘smart commuters’ from Sutton

Coldfield • In proximity to:

Unique Opportunity

• Cuckoo Wharf ‘domination’– Own the location– 3 x Ads on D96– 2 x Backlight 48 sheets– Launch Offer: £13,290– Period: 2 weeks– Production included** Not including digital re-purpose

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