Transcript
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Learn how to contributeto The Oakland Press
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How will this help you Have you ever wondered how to get information in the newspaper? Are you a business owner, public relations professional or volunteer
who wants to get events/business information featured in the
newspaper?
Do you regularly come across things you think are newsworthy andthen, never see it in the paper?
Do you have a son or daughter who has accomplished something inschool, won an award or is in an organization, such as Boy Scouts or
Girl Scouts, that you wish would be recognized in the paper?
Do you ever passed by a car accident and wondered whathappened?
Are you looking to get into the journalism field and want experience?
This workshop will teach you what to do!
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How this helps us
We need youto be the eyes andears of Michigan
After a focus group, we learned that severalreaders wish there was more "happy news"in the paper. When you hear of story ideas in
your community, tell us!
We do not have enough staff here to give alllocal communities the coverage they
deserve.
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How to submit a calendar
item
Who: Pontiac Kiwanis Club
What: Chicken barbecue
Where: Pontiac Lake ParkWhen: 5 p.m. June 26
Why: Fundraiser
Example:
The Pontiac Kiwanis Club will hold a chicken
barbecue fundraiser 5 p.m. June 26 at Pontiac
Lake Park, 7800 Gale Road, in Waterford. Call
248-666-1020.
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Online calendar
submission
Visit http://events.heritage.com,
http://events.theoaklandpress.c
om,
http://events.macombdaily.com
,http://events.themorningsun.co
m,
http://events.dailytribune.com
Add your event
http://events.heritage.com/http://events.theoaklandpress.com/http://events.theoaklandpress.com/http://events.macombdaily.com/http://events.themorningsun.com/http://events.themorningsun.com/http://events.dailytribune.com/http://events.dailytribune.com/http://events.themorningsun.com/http://events.themorningsun.com/http://events.macombdaily.com/http://events.theoaklandpress.com/http://events.theoaklandpress.com/http://events.heritage.com/8/14/2019 Citizen journalism workshop
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Events home page
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Event detail page
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Print calendar submission
Email print submissions to
asmith@heritage.com.com two weeks in
advance of event. Items are not
guaranteed to get printed due to space
constraints, so make sure to submit online,
as well.
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How to submit a press
release or story If your press release is written like a newspaper
article, it is more likely to be printed.
Do not give your opinion in the press release. And donot say how "wonderful" your organization
is...unless, of course, you are using a quote.
Also NEVER send a press release in a pdf. Editorsand reporters hate this.o With pdfs, we can't copy and paste a story. And,
when we have other press releases ready to
print as it is, we are more likely to use those.
After sending a press release, call the editor orreporter to follow-up.
o I have about 2,000 emails in my inbox. So, when
I get a call about a press release, I won't
overlook it.
Send a photograph with your press release if
possible. And MAKE SURE to include the names ofthe people who are in the picture
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Examples of community
contributed stories
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Writing a lede
Lede = the first sentence of your story
Lede should be direct, to the point
Use short sentences in story and eliminateunnecessary words (no flowery language,
this is not a novel).
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Summary ledes
Who, what, where and why Tells or summarizes the facts of the story; the most
important information Used most often with stories written in inverted
pyramid style
Create interest and indicate importance of story
Give information quickly Helpful to audience who skims
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Why is the lede so
important?
Readers have a short
attention span. If your
first sentence isn'tinteresting, they won't
continue reading.
Put MOSTIMPORTANT early on.
Readers should not
have to hunt for the
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What information is most
important?
Police chief John Jones discussed the citys crime
problem with interested townspeople at a meeting
Monday night.
Jones agreed to meet with residents who have
grown increasingly concerned about the safety of
their neighborhoods.
The chief said more serious crimes were reportedhere in the last 12 months than during any year in
the citys history.
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Try to write a summary
lede
Utica Boosters Club gave annual awards atbanquet Friday night
Jose Flores, president of club, presided Charles Becker, former mayor, named Man of the
Year
For work with the clubs youth program
Sam Smith, owner of Smiths Grocery at 1100 S.Main, received Best Booster award for attendingall meetings of the year
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Possible ledes
The Utica Boosters Club named former mayorCharles Becker its Man of the Year at its annual
awards dinner on Friday.
The Utica Boosters Club honored former MayorCharles Becker as its Man of the Year for his work
with the clubs youth during its awards dinner on
Friday.
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ALWAYS USE THIRD
PERSON
NEVER EVER USE FIRST
PERSON!
Incorrect:Larry Norman, vice president for enrollment services,
said enrollment at our school increased in 2005.
Correct:Larry Norman, vice president for enrollment services,
said enrollment at Rochester College increased in
2005.
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Never put in your opinion
A journalist's job is togive people all the facts
and every side of the
story, and let people
decide for themselves!
Journalists needs to be
in the middle!
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Use "said"
Use quotes whenever you want to use opinionATTRIBUTE to someone within your organization
"Said" is a neutral word use repeatedly
Never write, "she exclaimed," "he cried," "shewhispered"
Can say "he said with tears in his eyes" Put quotes when writing word-for-word what someone
said.
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Who to contact
To get a press release in the paper or to submit a newstip, contact:
o editor@a2journal.com
o editor@salinereporter.como editor@milannews.com
o editor@chelseastandard.com
o editor@dexterleader.com
o editor@manchesterenterprise.como editor@bellevilleview.com
o editor@ypsilanticourier.com
mailto:editor@a2journal.commailto:editor@salinereporter.commailto:editor@milannews.commailto:editor@chelseastandard.commailto:editor@dexterleader.commailto:editor@manchesterenterprise.commailto:editor@bellevilleview.commailto:editor@ypsilanticourier.commailto:editor@ypsilanticourier.commailto:editor@bellevilleview.commailto:editor@manchesterenterprise.commailto:editor@dexterleader.commailto:editor@chelseastandard.commailto:editor@milannews.commailto:editor@salinereporter.commailto:editor@a2journal.com8/14/2019 Citizen journalism workshop
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Contributing commentary
We welcome letters to the editor and guest
columns.
Keep a letter under 250 words.Guest editorials should be under 650 words with
an accompanying mug shot of the writer.
Submit onhttp://www.heritagenews.com/lettertoeditor/
http://www.heritagenews.com/lettertoeditor/http://www.heritagenews.com/lettertoeditor/8/14/2019 Citizen journalism workshop
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Letters and guest opinions should offer commentary on issues in the
news whether they be local or national; an exception is when an
organization reaches out to raise awareness of a cause or event that
has a substantial impact on the community. Letters can be written from
the heart while lengthier guest opinions are typically more fact-based.
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To send breaking news
If you see an accident while driving, you pass by a fire, you hearabout a theft, etc. call our news tip line at 734-429-7380
Add this phone number into your contacts
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Examples of breaking news
Car accident Fire Theft (or anything police
related) School evacuations Missing person Missing animal
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Take a photo
Rule #1: Be safe. Don't
take a photo while
driving.
If you see an accidentor fire and your phoneis on you, snap a
photo
If there are people inthe picture, make sure
to include their names
and the communitywhere they reside
Include your name sowe can give you credit
for the picture
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Join us on Tout
15-second videos
120-character limit
Youre your caption like a Tweet with @mentions and #hashtags (add
@TheOaklandPress at end of each Tout)Film in landscape mode
Record in the field or from your desktop
Promote your event, share breaking news or slice of life
Retout, share on Twitter, share on Facebook, via text or email.
http://www.tout.com/u/idealabheritage
http://www.tout.com/u/idealabheritagehttp://www.tout.com/u/idealabheritagehttp://www.tout.com/u/idealabheritage8/14/2019 Citizen journalism workshop
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Easy to get started
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YouTube
Create a video, upload it to your YouTube channel and share the
embed code or link with us. A video can complement your preview
story of an event or complement your coverage or ours.
E l f th bl
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Example of another blog
from YouTube
For example, you may have a celebrity gossip blog and you can visually
enhance it with videos from YouTube.
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Livestreaming video
Its easy to livestream video of a presentation, organizations meeting,
government meeting, interview or event. All you need is an Internet
connection and a webcam. On uStream, your video can be recorded after
the livestream and archived on your channel. You can share the embed
code or video URL with us.
C it M di L b
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Community Media Lab on
uStream
Community Media Labs uStream channel:
http://www.ustream.tv/channel/heritage-community-media-lab
http://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-labhttp://www.ustream.tv/channel/heritage-community-media-lab8/14/2019 Citizen journalism workshop
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Check us out on YouTube
http://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFh
EC8gy4bu5wfsvHTSJb5sTDaplP3xX
http://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFhEC8gy4bu5wfsvHTSJb5sTDaplP3xXhttp://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFhEC8gy4bu5wfsvHTSJb5sTDaplP3xXhttp://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFhEC8gy4bu5wfsvHTSJb5sTDaplP3xXhttp://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFhEC8gy4bu5wfsvHTSJb5sTDaplP3xXhttp://www.youtube.com/watch?v=tAnETPm4XRM&feature=share&list=PLDFhEC8gy4bu5wfsvHTSJb5sTDaplP3xX8/14/2019 Citizen journalism workshop
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For more information
Contact Michelle RogersDirector of Community Engagement and Editorial Training
Twitter: @DigitalJRN
Email: mrogers@heritage.com
Phone: 267-229-6037
Contact Monica DrakeOakland Press Community Engagement Editor
Twitter: @monica_adele
Email: monica.drake@oakpress.com
Phone: 248-996-2824
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