CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
Post on 17-May-2015
936 Views
Preview:
DESCRIPTION
Transcript
Perficient and Guest Forrester on CIO & CMO Convergence: Microsoft for Cloud, Social
and Mobile ESNs
Perficient is a leading information technology consulting firm serving clients
throughout North America.
We help clients implement business-driven technology solutions that integrate
business processes, improve worker productivity, increase customer loyalty and create
a more agile enterprise to better respond to new business opportunities.
About Perficient
• Founded in 1997• Public, NASDAQ: PRFT• 2012 revenue of $327 million• Major market locations throughout North America
• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis, Toronto, and Washington, D.C.
• Global delivery centers in China, Europe and India• ~2,000 colleagues• Dedicated solution practices• ~85% repeat business rate • Alliance partnerships with major technology vendors• Multiple vendor/industry technology and growth awards
Perficient Profile
Business Solutions• Business Intelligence• Business Process Management• Customer Experience and CRM• Enterprise Performance Management• Enterprise Resource Planning• Experience Design (XD)• Management Consulting
Technology Solutions• Business Integration/SOA• Cloud Services• Commerce• Content Management• Custom Application Development• Education• Information Management• Mobile Platforms• Platform Integration• Portal & Social
Our Solutions Expertise
Our Microsoft Practice
Rob Koplowitz, Vice President, Principal Analyst serving CIOs at Forrester Research
Mr. Koplowitz serves CIO professionals with research in the areas of information workplace and collaboration strategy. Rob delivers strategic guidance, helping enterprises define enterprise solutions that drive efficiency and competitive differentiation. His current research focuses on core elements of collaboration strategy, including collaboration platforms, workspaces, and enterprise social strategy.
Rich Wood, Director of Web & Social Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
Our Speakers
Driving Social Business Value Business
Forrester Research
Rob Koplowitz
VP, Principal Analyst
@rkoplowitz
November, 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited
Some things work better in the movies
http://www.fieldofdreamsmoviesite.com/distance.html
http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/
© 2013 Forrester Research, Inc. Reproduction Prohibited
Some things work better in the movies
http://www.fieldofdreamsmoviesite.com/distance.html
http://www.moviefanfare.com/field-of-dreams-ten-things-to-know-about-the-movie/
Why would I ever change?
Why would I ever change?
Why would I ever change?
Why would I ever change?
Why would I ever change?
Why would I ever change?
© 2013 Forrester Research, Inc. Reproduction Prohibited
And user value is high as well, if you look
© 2013 Forrester Research, Inc. Reproduction Prohibited
We need to engage with customers anytime, anywhereThe cloud, social and mobile come together to drive this
© 2013 Forrester Research, Inc. Reproduction Prohibited
The CMO and CIO must work together
October 2013 “The CMO And CIO Must Accelerate On Their Path To Better Collaboration ”
© 2013 Forrester Research, Inc. Reproduction Prohibited
Value/ viability mapping in a fictitious composite company
© 2013 Forrester Research, Inc. Reproduction Prohibited
A process yes, but a very social process
Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
“I’m ignoring you”
Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
“I’m ignoring you”
“I DRIVE A PORSCHE!”
Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
“I’m ignoring you”
“I DRIVE A PORSCHE!”
“OK, I’ll try it”
Expect A Four-Phase Adoption Process
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
“I’m ignoring you”
“I DRIVE A PORSCHE!”
“OK, I’ll try it”
“I put it in the stream 20 minutes ago!”
Establish A Project Team From Across The Organization
February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”
© 2013 Forrester Research, Inc. Reproduction Prohibited
Success Requires Value and Viability
Why would I ever change?
Why would I ever change?
© 2013 Forrester Research, Inc. Reproduction Prohibited
Find One Great Opportunity
• Success comes from success
• Map numerous opportunities across the organization
• Find high value, high viability
• Align with strong business support
• Start with a limited, high value opportunity
• Focus on driving change and adoption
• Prove value and grow from there
• Once you move to enterprise roll-out, focus on adoption and depth of engagement
And More Success Will Follow
Thank youRob Koplowitz
+1 650.581.3854
rkoplowitz@forrester.com
@rkoplowitz
Microsoft & Yammer:Cloud-Based Solutions
for Customer and Partner Engagement Rich Wood, Director – Perficient Microsoft NBU
Agenda
• Microsoft platform tools for customer engagement• Enterprise social networks as an engagement tool• Extranets and how they work• Stating the case: Yammer as an extranet• Wrap-up
MSFT Platform Tools: CIO & CMO Sharing
Public Website as a Digital Marketing Platform: Customer Engagement 101
Enterprise Social Networks for the Captive Audience: Customer Engagement 201
Enterprise Social Networks (#ESN)
Extranets: What are They?
• External-facing• Secure• Collaborative
Extranet Use Cases
• Documents• Many-to-many communication• Rich media
Extranets: Why Yammer
• Adoptability• Interactivity• Governance• Mobile accessibility• Cloud advantages
Extranets: Why Yammer
Today’s premise:
Yammer external networks are a great way to build an extranet for engaging your partners and customers!
Adoptability
• Initial adoption is rapid• Internal is key – but external networks are a value
added secret weapon• Familiarity breeds usability
Adoptability
Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
Adoptability
Adoptability
Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
Interactivity
With Customers?• Communicate to a large group as a captive audience• Collaborate on files and documents• Take polls to gauge messaging effectiveness• Encourage participation and build shared brand
ownership
Interactivity
With Business Partners• Engage with project teams and working groups in a
many: many scenario• Collaborate on files and documents• Share rich media files and encourage conversation • Build camaraderie and a sense of shared
accountability through personal interaction
The Proof is in the Pudding
Microsoft’s Yammer Extranets
Microsoft – 90,000+ FTE– 50,000+ partners worldwide– Thousands of customers
Customers
Partners
Governance
Usage Policies
Create and enforce legally binding usage policies required with initial sign-on.
Governance
Ease of Administration
Control who can create, invite and interact on external networks while managing those networks closely.
Mobile Accessibility
Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
Cloud Advantages
• No need to manage external users in Active Directory
• Accessible from anywhere with an internet connection
• Easy ramp-up and access for your own internal users – just flip to a different network
Recap
Yammer External Networks for
Customer/Partner Engagement: • Easy adoption• Interactive• Governance tools• Mobile accessibility• Cloud advantages
Resources for You• Yammer Success Center (http://
success.yammer.com)• Yammer Moments (
https://about.yammer.com/moments/)
Thank You
Rich Wood, Perficient312.589.2041rich.wood@perficient.com@richOthewood
Our Microsoft blogblogs.perficient.com/microsoft
Win an Xbox OnePerficient.com/SharePointXbox
White Paper:Ignite the Core: Expanding Upon Sitecore's Integrated Content Personalization Capabilities bit.ly/1a2eWmK
Webinar12/4Using SharePoint & Social Solutions to Drive Employee Engagement bit.ly/19dYtYa
Webinar11/20Memorial Hermann Uses Dynamics CRM for Customer Engagement bit.ly/1hnar9v
Connect with Perficient
top related