Cigna hk 2015 oct branding campaign communication items l 2016 jan15

CIGNA HK 2015 OCT BRANDING CAMPAIGN

Communication items

PRINT

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

Free Newspapers

Full Page Thematic Ad

Paid Newspapers

Full Page Thematic Ad

Paid Newspaper

Bonus quarter-page write up

OOH

> Bus Body

– Period: Nov 6 – Dec 3 (4 weeks)

– Format: Emperor Plus

– Quantity: 52x 50

Total Bus Routes

20

Cross-Harbor Routes

30

HK Island Routes

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

> MTR Trackside 12-sheet

– Period: Nov 6 – Dec 3 (4 weeks)

– Quantity: 50x (Nov 6 – 19); 150x (Nov 20 – Dec 3)

– Total Stations Covered: 45

OOH

Key Stations Covered

(Total 29x)

Admiralty

Causeway Bay

Central

Mong Kok

Tsim Sha Tsui

Quarry Bay

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

> Bonus item - MTR In-train stickers next to saloon window

– Period: Nov 12 – 25 (2 weeks)

– Quantity: 2x half train (56x stickers per half train)

– Position: Island Line (Total Island Line trains: 33)

OOH

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

FACEBOOK POSTS

Post 1 Post 2 Post 3 Post 4

Post 5 Post 7 Post 6

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

CIGNA WEBSITE BANNERS

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

Website hero banner – 360 survey (Website & mobile ver.)

360 survey landing page (Website & mobile ver.)

Website hero – Medical and Health insurance (Website & mobile ver.)

YAHOO/ HOMEPAGE/ ROADBLOCK

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

YAHOO/ HOMEPAGE/ FPL

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

YAHOO/ HOMEPAGE/ TL3

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

YOUTUBE/ HOMEPAGE/ MASTHEAD

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ IPHONE FP FIXED BANNER VER.1

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ ANDROID FP FIXED BANNER VER.1

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ IPHONE FP FIXED BANNER VER.2

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ ANDROID FP FIXED BANNER VER.2

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ NATIVE AD

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

APPLE DAILY/ ROS/ SUPER HEAD BANNER

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

KOL FACEBOOK NEWSFEED PROMOTION – JOEY LEUNG

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

Likes: 39 Likes: 524

Comments: 15

Share: 1 Likes: 2,573

Comments: 63

Share: 195

Likes: 456

Comments: 5

Share: 1

Likes: 133

Comments: 5

Share: 17 Likes: 252

KOL FACEBOOK NEWSFEED PROMOTION – KEAREN PANG

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

Likes: 253

Comments: 5

Share: 1

Likes: 52

Share: 1

Likes: 65

Comments: 2

Likes: 126

Comments: 15

Likes: 69

Comments: 2 Likes: 21

KOL FACEBOOK NEWSFEED PROMOTION – AKINA FONG

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna

Likes: 172

Share: 1

Likes: 339

Comments: 13

Share: 3

Likes: 243

Comments: 13

Share: 4

Likes: 556

Comments: 19

Share: 2

Likes: 264

Comments: 11

Share: 2

Likes: 266

Comments: 11

Share: 2