Chris Baggott's America Outdoors Presentation on Compendium

Marketing Communications Specialist

ContentCoordination

Specialist

Source: 2010 COLLOQUY & DMA Social Media Study

Respondents’ Primary Social Media Objectives

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The Search Demand Curve

Blog Reality: What Percentage of Visitors are Brand New?

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“Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world”

—Vanessa Fox

Old Web

New Web

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© 2010 Compendium, All Rights Reserved

Honolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in HawaiiWhere to Stay in OahuAir Flights to HonoluluDirect Flights to KauaiKauai AirfaresPhoenix to MauiBig Island Hawaii Vacation PackagesCheap Maui ActivitiesCheapest Hawaii VacationsCruising to Hawaii

Hawaii Travel ReviewsHawaii Vacation ReviewsHonolulu Hawaii Vacation PackagesKauai Honeymoon VacationLast Minute Hawaii Vacation PackagesMaui Honeymoon VacationsMaui Vacation GuideOahu Hawaii HoneymoonRomantic Hawaii VacationsHonolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in Hawaii

Targeting 17,065,560 Monthly Searches

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Expedia beganReceiving storiesfrom customerswithin 1 minuteof sending email.

Customer is taken to a landing page where they can share their story via Compendium’s Web-to-Post form.

The story can be edited, approved, or declined in Compendium’s administrative layer.

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The story is published to Expedia’s Organic Landing Page Network.

An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.

Traffic Spike From First Send

Traffic Following in the ‘Social Share’ Email

Average Click Through Rate of 16%

Traffic Following Reminder Email

Add on Bonus: Customers also posted on Trip Advisor

Total Campaign Traffic So Far