Transcript
Chocolate Market in Europe 2015-2019
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Chocolate Market in Europe 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Chocolate Market in Europe 2015-2019 ,
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Key Trends
Technavio’s Senior Analyst says, “The introduction of new varieties has increased the sales of chocolate. Besides traditional flavors, new flavors such as yogurt, lemon, orange, and milkshake are also available. An increase in the income levels, the growth of the middle-class population, and changing eating habits have propelled the growth of the chocolate market in developing countries. Innovations in packaging and increased use of chocolates for gifting occasions also drive market growth.”
• Chocolate is made from cocoa liquor, cocoa butter, sugar, and lecithin. It is consumed between meals and as a dessert or during any part of the day. Chocolate is an important ingredient in confectionery products, ice creams, and bakery products.
• Technavio's analysts forecast the chocolate market in Europe to grow at a CAGR of 4.33% in terms of revenue during 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Chocolate Market in Europe 2015-2019
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Vendors
To understand the vendor landscape and for a full list
of vendors view our report:
Chocolate Market in Europe 2015-2019
Ferrero
Mars
Mondelez International
Ferrero was founded in 1946 and is headquartered in Alba, Italy. The company is a manufacturer and distributor of chocolates. The company’s product portfolio includes chocolates, cream spreads, sugar confectionery, and drinks.
Mars, a global confectionery, and pet care company, was founded in 1911 and is headquartered in McLean, Virginia, US. It is one of the leading players in the Confectionery market in the US. The company is engaged in the manufacturing and distribution of confectionery and pet care products.
Mondelez International was incorporated in 2000 and is headquartered in Deerfield, Illinois, US. It manufactures and markets food and beverage products. It sells its products in more than 165 countries worldwide.
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Market Landscape
• Vendors have started making products that are low in sugar content and have added nutritional benefits.
• These days, many chocolate bars contain added cereal and muesli.
• Stevia-based chocolate is also becoming popular amongst people with diabetes as it is safe for them to consume.
• Many weight-conscious, health-conscious, or calorie-conscious people also prefer stevia-based chocolate products.
• Stevia, or steviol glycoside sweetener, is a popular substitute for sugar because it contains less calories. Vendors are advertising the health benefit claims of their products to boost their sales.
Chocolate Market in
Europe
Milk Chocolate
Dark Chocolate
White Chocolate
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Taste Chocolate should be offered in exciting flavors.
Price The price of chocolate products should match the prices of competitive products.
Brand Brand equity and brand image of chocolate should be positive.
Ingredients Ingredients used to make chocolate should be safe for consumption.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Chocolate Market in Europe 2015-2019
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